Whose Song Is It? UNIQLO Commercial Music: A Roundup of Popular Ad Songs
Under the keywords “Life” and “Wear,” UNIQLO proposes clothing that fits seamlessly into our daily lives.
It used to have the image of affordable, everyday wear, but lately it’s been gaining strong support from fashion-conscious young people as well.
You often see UNIQLO commercials on TV, and their clean, simple direction is striking, isn’t it?
The songs used in the commercials also often become a hot topic.
In this article, we’ll introduce all the tracks that have been used in UNIQLO commercials so far.
You might find that song you heard in a commercial and were curious about.
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[Whose Song Is It?] UNIQLO Commercial Songs: A Roundup of Popular CM Tracks (1–10)
Kamakura On The BeachHaruko


This commercial introduces the comfort of Uniqlo’s Soufflé Yarn through the fitting impressions of Haruka Ayase and Yuko Hara.
It conveys, with smiles, that the typical prickly feel of knits is absent in this Soufflé Yarn, making it easy to wear.
The song that colors the CM is Yuko Hara’s “Kamakura On The Beach,” a track included on her 2022 release Portrait of a Lady.
Imagined as a sequel to Southern All Stars’ “Kamakura Monogatari,” the lyrics depict scenic spots such as Kamakura.
It’s a song that conveys a gentle brightness, with a tender sound that beautifully complements her vocals.
Dream Space TravelSouthern All Stars
In this series of commercials titled “Jeans Hotel,” UNIQLO showcases its lineup of jeans.
The visuals evoke the inside of a hotel, and from the middle of the ad, Southern All Stars appear performing in one of the rooms.
With its distinctive world-building, it’s the kind of commercial that makes you stop and watch closely when it’s on.
The song performed in the ad is “Yume no Uchū Ryokō” (A Dream Space Voyage), included on the album “THANK YOU SO MUCH,” released in 2025.
It’s a refreshing, up-tempo track with a catchy melody that sticks in your head after just one listen.
YOUSouthern All Stars


This is a commercial announcing Uniqlo’s Thanksgiving event, celebrating the brand’s 40th anniversary in 2024.
The BGM features “YOU,” a track from the 1990 album Southern All Stars.
In the CM, Haruka Ayase, Kohei Matsushita, and Yumi Kawai perform in a musical-like style in time with the song.
With singing, dancing, and acting, it’s a commercial packed with highlights.
[Whose Song Is It?] UNIQLO Commercial Songs: A Roundup of Popular CM Tracks (11–20)
Love is like a flower (Ole!)Southern All Stars


This commercial showcases the warmth and sense of reassurance that UNIQLO’s Pufftech offers, conveyed through appearances by Haruka Ayase and Kohei Matsushita.
It also highlights the compactness that lets you quickly pull it out when you feel cold, expressing a balance of ease of use and effectiveness.
The song that further accentuates the comfort and warmth portrayed in the visuals is Southern All Stars’ “Ai wa Hana no You ni (Ole!).” With its Spain-inspired sound and lyrics, the track leaves a strong impression, evoking both lightness and a passionate atmosphere.
Sing, sky of JapanSouthern All Stars

Here is the commercial for UNIQLO’s UV-cut hoodie.
As the sunlight starts getting brighter, more people probably don’t want to get sunburned.
At times like that, stylish, highly functional UV-protective clothing is in high demand.
Haruka Ayase plays a newly appointed teacher alongside students, and clothing that suits any generation is a big plus.
The background music, “Utae Nippon no Sora,” is a song released in 2023 that portrays a summer in a seaside town and sings of love for one’s hometown.
bullseyeHaruka Ayase

In the commercial announcing UNIQLO’s 2025 Thank You Festival, cheerful shoppers are shown enjoying their purchases.
Haruka Ayase, a LifeWear Special Ambassador, also appears, conveying the great deals available during the festival to a parody of Linda Yamamoto’s song “Neraiuchi.” When the ad is displayed on the large in-store screens, she even performs a dance to the chorus, which might make some viewers feel nostalgic and start humming along.
Tearful KissSouthern All Stars


Here’s a Uniqlo commercial packed with a heartwarming episode in a short span of time.
Haruka Ayase and Yumi Kawai encounter each other on a train.
The atmosphere between them is awkward, and Kawai looks away from Ayase.
But Ayase approaches Kawai holding a mandarin orange, and they make up.
It seems they had a quarrel, as Kohei Matsushita is also shown calling Kawai with concern.
The background music is Southern All Stars’ 1992 release “Namida no Kiss.” Though the song is about a love drifting apart and the end of summer, the deep affection within its bittersweetness resonates with the interaction between Ayase and Kawai.





