Whose Song Is It? UNIQLO Commercial Music: A Roundup of Popular Ad Songs
Under the keywords “Life” and “Wear,” UNIQLO proposes clothing that fits seamlessly into our daily lives.
It used to have the image of affordable, everyday wear, but lately it’s been gaining strong support from fashion-conscious young people as well.
You often see UNIQLO commercials on TV, and their clean, simple direction is striking, isn’t it?
The songs used in the commercials also often become a hot topic.
In this article, we’ll introduce all the tracks that have been used in UNIQLO commercials so far.
You might find that song you heard in a commercial and were curious about.
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Whose song is it? UNIQLO’s commercial songs: A roundup of popular CM tracks (21–30)
Nagisa HotelKeisuke Kuwata
This is a UNIQLO HEATTECH commercial depicting Keisuke Kuwata singing at a nighttime amusement park in the cold winter.
Even as the snow falls quietly, the warm smiles of Keisuke Kuwata and Haruka Ayase convey the cozy warmth of HEATTECH.
The song performed in the CM is Kuwata’s “Nagisa Hotel,” included on his best-of album “Itsumo Dokokade,” released in 2022.
Named after the Zushi Nagisa Hotel that once stood in Kanagawa Prefecture, the track features an airy, floating sound that evokes the seaside.
The lyrics express feelings of love, conveying a sense of happiness and human warmth.
If I Ever Hear You Knocking On My DoorSouthern All Stars
This is a UNIQLO sweatshirt commercial that began airing in September 2024.
Haruka Ayase and the other cast members appear wearing various sweatshirts, showcasing the wide range of colors and product variations.
The background music in this commercial is Southern All Stars’ “If I Ever Hear You Knocking On My Door.” It’s included on their 1992 album “Yo ni Manyo no Hana ga Saku Nari” and is a gently flowing track that progresses a cappella.
pinotsebastian Budde, Devid Thorpe, Carlo Maierski
This is the song used in Uniqlo’s iconic fleece clothing commercial from 2018, the “2018 Fall/Winter” version.
The track, perfectly suited to Uniqlo’s style, is a single called “pinot.” It matches the ad—like a collection of charming overseas scenes—beautifully, with a light feel and an instantly familiar melody that draws you in.
It’s really a top-tier commercial song.
Many people may have listened without thinking much about it, but it’s also the kind of track you’d want to play on a sunny afternoon while you relax.
White LoversKeisuke Kuwata
This commercial highlights the reliability of Uniqlo’s HEATTECH, letting you head outside with confidence even in the cold winter.
With Haruka Ayase and the other characters smiling despite the chilly weather, the ad clearly conveys a reassuring warmth that helps you overcome the cold.
Adding color to the spot is one of Keisuke Kuwata’s signature solo tracks, Shiroi Koibito-tachi (White Lovers).
Released in 2001, the song powerfully expresses emotions of sorrow that emphasize the cold of winter.
While the piece as a whole depicts sadness, its gradually intensifying arrangement also conveys a determination to shake off that sorrow.
Orangesumika
This is the song that was used in the commercial for the fluffy loungewear “sumika version,” and it’s included on the 2016 EP titled “SALLY e.
p.” It was apparently written specifically for the commercial, and you can feel the homely warmth that’s so characteristic of sumika.
It’s a perfect match for fluffy loungewear—a song that makes you appreciate the warmth in the everyday greetings of “I’m home” and “I’m off.”
Eternal love without endSouthern All Stars
This commercial explains the functionality of UNIQLO’s popular AIRism line.
The song playing in the background is Southern All Stars’ “Kagirinaki Towa no Ai” (“Endless Eternal Love”).
Its relaxed vibe seems to capture the comfort of AIRism.
The ad features Haruka Ayase and Kohei Matsushita, who are walking together through a desert-like setting and chatting.
Original songCaroline
The UNIQLO wireless bra commercial “Plump and Beautiful Bust,” featuring Nozomi Sasaki—the woman admired by women—feels like a glimpse of a morning moment, and you can’t help but be captivated by her.
The song playing in the background is an original track made for this commercial.
It’s a CM song with a clear, airy vocal that perfectly suits a fresh morning and leaves you enchanted.
It’s not a whisper, yet it gently resonates in your heart—a tender voice and a tune you’ll want to keep listening to.