Whose Song Is It? UNIQLO Commercial Music: A Roundup of Popular Ad Songs
Under the keywords “Life” and “Wear,” UNIQLO proposes clothing that fits seamlessly into our daily lives.
It used to have the image of affordable, everyday wear, but lately it’s been gaining strong support from fashion-conscious young people as well.
You often see UNIQLO commercials on TV, and their clean, simple direction is striking, isn’t it?
The songs used in the commercials also often become a hot topic.
In this article, we’ll introduce all the tracks that have been used in UNIQLO commercials so far.
You might find that song you heard in a commercial and were curious about.
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Whose song is it? UNIQLO’s commercial songs: A roundup of popular CM tracks (21–30)
YOUSouthern All Stars
In addition to the familiar Haruka Ayase, the UNIQLO “Kando Pants” commercial also features Soma Santoki.
The story has Santoki arriving at Ayase’s workplace as a highly capable intern, and she’s impressed by his vibe and vitality.
The ad highlights that the Kando Pants worn by both Santoki and Ayase look sharp yet allow for easy movement.
The background music is Southern All Stars’ “YOU.” The song, included on their 1990 album “Southern All Stars,” is notable for its poignant lyrics that depict lingering feelings for a woman who has left the narrator behind.
Flame Choir [Choir (Kwaia)Keisuke Kuwata
![Flames Choir [Choir] Keisuke Kuwata](https://i.ytimg.com/vi/Fwa-jxRdBSU/sddefault.jpg)
It’s a UNIQLO commercial set in an airport that captures the excitement of setting off on a trip.
Featuring Haruka Ayase, Hassan Kunikuni, and Hannah Kirishima, it showcases the look of the Tuck Wide Pants while conveying the brightness of departure through the tagline and their expressions.
The song that colors the CM is Keisuke Kuwata’s “Honō no Seikatai [Choir].” Its pop, light sound is striking, evoking a refreshing atmosphere like a summer breeze.
The layered chorus in the hook—seemingly conscious of the title—is also memorable, further emphasizing a sense of fun.
[Whose Song Is It?] UNIQLO Commercial Music: A Roundup of Popular Commercial Songs (31–40)
Atmospheric EntryPerfume
Atmospheric Entry, which was featured in UNIQLO’s HEATTECH commercial, is a track written specifically for the 2016 COSMIC EXPLORER tour.
It still hasn’t been officially released, making it a rare song you can only hear at the venues.
Its sound seems to enter from various angles and scatter like a prism, and it makes me appreciate once again how cool Perfume’s tracks are.
Tokyo VICTORYSouthern All Stars
This commercial both promotes Uniqlo’s value-packed Thanksgiving sale and shares the brand’s 40-year journey.
Featuring Haruka Ayase and other members singing Southern All Stars’ “Tokyo VICTORY,” its grand yet warm sound powerfully conveys hope for the future.
The on-screen captions expressing humility and gratitude also communicate a user-centric attitude.
Tracks of HopeSouthern All Stars
Haruka Ayase and Kohei Matsushita star in UNIQLO’s Parachute Pants commercial titled “When Something Makes You Happy.” The CM features Southern All Stars’ hugely popular track Kibou no Wadachi (Hope’s Rut).
The song is included on the soundtrack released in 1990 for the film Inamura Jane, directed by the band’s vocalist and guitarist Keisuke Kuwata.
Its piano intro is memorable, and the moment that melody starts, it lifts the spirits—not only of fans, but of many listeners.
With lyrics depicting running toward one’s dreams, it’s sure to encourage anyone pursuing their own aspirations!
YearningSouthern All Stars
This is a commercial introducing UNIQLO’s 2023 fall/winter cold-weather items, shown together with how they look when worn.
The catchy phrase “Winter gets lighter” is striking, emphasizing the balance between warmth performance and a lightweight feel that doesn’t hinder everyday life.
The song used is Southern All Stars’ “Bojo” (Yearning), whose gentle, warm sound and vocals effectively underscore the cozy warmth of the cold-weather items.
Relay ~ Forest PoemSouthern All Stars
This commercial introduces the appeal of Uniqlo’s HEATTECH through a wintry landscape.
By showing the characters properly wearing HEATTECH, it conveys how the product helps you enjoy winter.
The comedic twist where the polar bears who come to pick up Haruka Ayase transform into Southern All Stars is also memorable.
Southern All Stars’ “Relay ~ Mori no Uta” is used as the CM song, and its gentle rhythm evokes the warmth you feel when wearing HEATTECH.