Whose Song Is It? UNIQLO Commercial Music: A Roundup of Popular Ad Songs
Under the keywords “Life” and “Wear,” UNIQLO proposes clothing that fits seamlessly into our daily lives.
It used to have the image of affordable, everyday wear, but lately it’s been gaining strong support from fashion-conscious young people as well.
You often see UNIQLO commercials on TV, and their clean, simple direction is striking, isn’t it?
The songs used in the commercials also often become a hot topic.
In this article, we’ll introduce all the tracks that have been used in UNIQLO commercials so far.
You might find that song you heard in a commercial and were curious about.
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[Whose Song Is It?] UNIQLO Commercial Music: A Roundup of Popular Commercial Songs (31–40)
Cute MinaKeisuke Kuwata
It contrasts the various everyday emotions you’d like to wash away with how easy it is to wash Uniqlo’s wool.
The way Haruka Ayase’s expressions change from the moment she gets home to when she heads out again is striking, and it also conveys that wool can be washed easily yet thoroughly.
Enhancing the mood of the commercial is Keisuke Kuwata’s song “Kawaii Mina.” Released as the B-side to the 2002 single “Tokyo,” it’s a fan favorite that appears only on that single and on a best-of album.
The lyrics depict the sorrow of parting with a beloved person and the enduring affection that remains, and the contrast with the bright sound amplifies the sense of poignancy.
Traces of someone's windKeisuke Kuwata
It’s a film depicting the gentle interactions among people in a specialty picture-book store, expressing those tender exchanges in parallel with the soft, comfortable feel of Uniqlo’s Extra Fine line.
The warm smiles shown by the characters, including Haruka Ayase, further enhance the cozy atmosphere of the visuals.
Emphasizing that commercial’s mood is Keisuke Kuwata’s “Dareka no Kaze no Ato,” a track from his 1988 release “Keisuke Kuwata.” The floating, seaside-evoking sound is striking, and a soothing kindness can be felt throughout.
Including the vocals, there’s also a refreshing air to it, making it a song that relaxes the listener’s heart.
Joy to the WorldChara
As a Christmas project, UNIQLO is collaborating with Chara! Not only did she provide the song for the web movie, but Chara herself also appears in it, showing her debating Christmas gifts and decorating for the holiday.
The song Chara sings is the classic Christmas carol “Joy to the World,” known in Japanese as “Morobito Kozorite.” While the song usually has an energetic feel, in Chara’s hands it’s transformed into something cute and uniquely her own.
I wonder if it will be sunny tomorrow.Keisuke Kuwata
This is a commercial introducing UNIQLO’s wide pants, which smartly support outings in the bright, sunny season.
The relaxed conversation between Haruka Ayase, Kohei Matsushita, and Tetsushi Tanaka clearly conveys the easy, comfortable feel.
Enhancing that clear, uplifting atmosphere is Keisuke Kuwata’s 2007 release “Ashita Hareru Kana” (“Will It Be Sunny Tomorrow?”).
It’s a ballad with a grand, expansive mood, whose powerful sound evokes hope for life.
With its richly layered instrumentation and chorus, the song also seems to express the importance of human connections and bonds.
Summer has comesumika
This is a cover of a song published in 1896 that was used in the commercial for Steteco & Rilaco featuring Nicole Ishida.
Listening to it, you can almost hear wind chimes tinkling, giving you a cool, refreshing feeling.
It also feels like sumika’s warm vibe enhances the song’s charm even more.
The occasional xylophone sounds are very pleasant and breezy too! We all want to stay cool during the hot summer.
Makes you want to slip into UNIQLO’s steteco and relax, doesn’t it?
Whose song is it? UNIQLO’s commercial music. A roundup of popular commercial songs (41–50)
mirrorKeisuke Kuwata
This commercial features Haruka Ayase spontaneously setting off on a trip and introduces UNIQLO’s Ultra Light Down that supports her journey.
You can sense both the comfortable feel that helps when there’s a slight chill and the easy portability of its lightweight design from her relaxed expression.
Adding color to the CM is Keisuke Kuwata’s “Kagami” (“Mirror”), a track included on his 1994 album Solitary Sun.
Its light, acoustic guitar–centered sound is striking, and it really underscores the laid-back atmosphere.
Also noteworthy are the almost tossed-off vocal delivery and the lyricism that seems to emphasize resonance; together with the sound, they make the breezy quality stand out even more.
BabyDonnie&Joe Emerson
The mellow song playing in Uniqlo’s distressed jeans commercial is “Baby” by Donnie & Joe Emerson.
Donnie & Joe Emerson are an American brother duo.
Although their record—recorded in a practice space their father built—was sold by their mother at the time, it never became a hit.
Nearly 30 years later, however, the song caught the attention of a producer and “Baby” became a big hit.
It’s a track whose soft, gently floating atmosphere perfectly matches the commercial’s strange vibe, featuring a woman performing a mysterious dance inside a gas station.