Whose Song Is It? UNIQLO Commercial Music: A Roundup of Popular Ad Songs
Under the keywords “Life” and “Wear,” UNIQLO proposes clothing that fits seamlessly into our daily lives.
It used to have the image of affordable, everyday wear, but lately it’s been gaining strong support from fashion-conscious young people as well.
You often see UNIQLO commercials on TV, and their clean, simple direction is striking, isn’t it?
The songs used in the commercials also often become a hot topic.
In this article, we’ll introduce all the tracks that have been used in UNIQLO commercials so far.
You might find that song you heard in a commercial and were curious about.
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Whose song is it? UNIQLO’s commercial music. A roundup of popular commercial songs (41–50)
BAN BAN BANKUWATA BAND
This video promotes UNIQLO’s wide range of T-shirt colors and introduces the natural landscapes each color evokes.
The final shot, where a variety of T-shirts come together, is striking, and the dancing and smiles convey a clear sense of freedom of movement and comfort.
Adding to the lively atmosphere of the commercial is KUWATA BAND’s “BAN BAN BAN.” Released in 1986 as the debut single of KUWATA BAND following Southern All Stars’ hiatus, the song retains a pop sound that carries over from Southern All Stars while introducing new messages and choral work.
It’s a track that delivers not only fun, but also a powerful sense of forging ahead into the future.
Sorrow Beyond the BoogieSouthern All Stars
This commercial showcases the appeal of one of UNIQLO’s popular items, the Bra Top, by highlighting the everyday lives of Haruka Ayase and Yumi Kawai.
It depicts how the piece can be stylishly worn on its own, and the smiles of those wearing it convey a sense of freshness and comfort that makes it perfect for summer.
The song that further emphasizes the calm mood of the visuals is Southern All Stars’ “Kanashimi wa Boogie no Kanata ni.” With its gently resonant rhythm and powerful vocals layered on top, it also evokes a sense of moving forward, little by little.
DarlingKeisuke Kuwata
Set against a chilly winter seashore, this commercial features lighthearted banter between Haruka Ayase, Atsuto Uchida, and Yuki Saito.
The comedic progression—including the dog’s reactions—and their smiles convey the reassuring comfort of Uniqlo’s down jackets, letting you go about your day as usual even in the cold.
Adding color to the CM is Keisuke Kuwata’s “Darling,” a track released in 2007.
Its sound—billed as “The Golden Japanese Soul,” blending the vibe of soul and kayōkyoku—is striking, communicating both strength and warmth.
Also noteworthy are the narrative lyrics, set in Yokohama, portraying the story of a solitary man.
Love comes slowly, little by little.Southern All Stars
A commercial for UNIQLO’s autumn/winter staple, Merino Wool.
Set in a calm, cozy café, it features Haruka Ayase, Kasumi Ishikawa, and Kohei Matsushita each spending their own time.
They’re all wearing Merino Wool items, and their sophisticated styling is truly appealing.
The background music is Southern All Stars’ “Ai wa Slow ni Chottozutsu,” and its slow-tempo ballad pairs perfectly with the commercial’s visuals, which center on the theme of happiness.
Sad Feelings (Just a Man in Love)Keisuke Kuwata
Titled “Bra Top: Running Car,” this piece promotes that it can be worn not only as an inner layer but also as a top.
Haruka Ayase gets splashed by water from a passing car, but she takes off her shirt, ties it around her waist, and appears in just the bra top.
Her upbeat remark, “Well, I’ll be fine,” leaves a strong impression.
The BGM is Keisuke Kuwata’s “Kanashii Kimochi (Just a man in love).” Despite its refreshing sound, it’s actually a heartbreak song that expresses lingering feelings for an ex.
Sad Feelings (Just a Man in Love)Keisuke Kuwata
It depicts a day in the life of Haruka Ayase, introducing the bralettes she wears in each scene.
From relaxing at home and having breakfast, to an important work moment, to fun after-work time—its message that every version of yourself in each scene is still wholly you really hits home.
The BGM features Keisuke Kuwata’s “Kanashii Kimochi (Just a man in love),” released in 1987 as his solo debut.
The song delicately portrays a man who can’t forget the woman he parted ways with.
Soul Cobra Twist ~ Agony of the SoulKeisuke Kuwata
The footage shows Haruka Ayase and others wearing jeans, striding forward with powerful steps.
The way they firmly take each step, and the structure in which their companions gradually increase, highlights both the beauty and strength of jeans.
Enhancing the commercial’s strong atmosphere is Keisuke Kuwata’s song “Soul Cobra Twist ~ Tamashii no Monzetsu.” Its powerful, vibrant sound—evoking soul and Japanese kayōkyoku—creates a bright mood that conveys a sense of hope.
Also noteworthy is the choice of words in the lyrics, said to pay respect to Shōwa-era kayōkyoku.