Summary of UQ mobile commercials: ads featuring charmingly humorous direction
UQ mobile, which operates as a sub-brand of au, has been gaining recognition recently—you’ve probably seen their TV commercials and noticed their stores in shopping malls.
In this article, we’ll be introducing UQ mobile’s commercials.
From the ones featuring Gachapin and Mukku to the UQUEEN series, we’ve included many of the ads produced so far.
Many of them are humorous and entertaining, so take this opportunity to enjoy them again.
UQ Mobile commercial roundup: Commercials (1–10) featuring charmingly humorous direction
UQ mobile Moe Pink and Cool Blue: “Wouldn’t UQ be fine?” / “Just keep your eyes on UQ” / “If it were UQ, they wouldn’t make you say that” / “It’s for your sake” / “It’s okay to lean on me” / “Love Begins”NEW!






This memorable spot, staged like a scene from a romantic drama, is a commercial where Gachapin and Mukku introduce the value and convenience of UQ mobile.
While Gachapin fires off adorable lines, Mukku delivers suave, flirtatious ones.
Both emphasize that with UQ mobile, you can use a reliable network at a great price.
The striking direction really leaves a strong impression!
UQ mobile UQUEEN 'Centaur' versionNEW!Hikari Mitsushima, Ryuhei Matsuda, Gachapin, Mukku

Through a centaur, this commercial promotes that UQ mobile offers great prices while still providing reliable connectivity.
When Hikari Mitsushima spots a centaur and muses, “Maybe he wanted to gain horse-like speed while still being human,” Ryuhei Matsuda replies, “Like wanting it to be affordable but still properly connected?” They say that this perfectly represents UQ mobile, highlighting the brand’s strengths.
The cleverly unexpected direction that ties the centaur to the message is striking, making it a commercial you won’t forget after seeing it once.
UQ mobile Netflix “Dadaaan” VersionNEW!

This is a UQ mobile commercial that highlights the familiar “da-DAAHN” Netflix sound logo.
It begins with a delivery arriving and the characters looking for a seal stamp.
When Gachapin opens a drawer, Mook reacts to the sound.
They keep opening the drawer over and over, and Gachapin and Mook look at each other—because the drawer’s sound resembled Netflix’s sound logo.
The commercial promotes that with UQ mobile, you can watch Netflix at no additional charge.
UQ mobile UQUEEN “Friends” VersionHikari Mitsushima, Ryuhei Matsuda

Gachapin and Mukku bring Ponta as a friend to UQUEEN, played by Hikari Mitsushima.
At first sight, UQUEEN says just one word: “Love.” So what is this commercial for? It turns out to be a spot introducing the value-packed Komi-Komi Plan Value—a great pricing plan that gives you 35GB per month, 10-minute unlimited calling, and a Ponta Pass.
UQ mobile’s two superstar actors: “Scoop” edition / “In the Taxi” edition / “Autograph” edition / “That Matter” edition / “For Tomorrow’s Article” edition / “At a Certain TV Station” edition / “Secret Getaway” edition







This is a series that depicts the daily lives of Gachapin and Mukku as stars, while also highlighting the various appeals of UQ.
It unfolds like a weekly magazine article that segues into star anecdotes, layering the stars’ worries with introductions to UQ’s features and perks.
Although they are thoroughly disguised with sunglasses and masks, the comedic twist is that their figures give them away.
The pair’s confident narration is striking, and it’s amusing that the introductions of features and perks don’t quite come across clearly.
UQ mobile UQUEEN and the butler with a line: “It’s already over, you know?” version

This is a commercial that highlights the simplicity of WiMAX + 5G—just plug it into an outlet and you can use Wi-Fi.
Like at a ceremony, the butler gives a signal, and in the meantime the Queen has already finished setting it up.
Hikari Mitsushima’s tossed-off delivery and Ryuhei Matsuda’s surprised expression both emphasize the sense of speed.
UQ mobile UQUEEN “Prediction” VersionHikari Mitsushima, Ryuhei Matsuda

This commercial, which begins with Ryuhei Matsuda saying that Hikari Mitsushima’s character UQUEEN has great intuition, introduces that the iPhone 16e can be used with UQ mobile.
Before the iPhone 16e was announced, they chat about what the new iPhone might be like, and UQUEEN predicts its features out loud.
Later, when the new iPhone is introduced on TV, the presentation is exactly the same as what UQUEEN said.
It’s the kind of ad that makes you want to quip, “UQUEEN isn’t just sharp—does she have the ability to foresee the future?!”




