A roundup of Volkswagen commercials: the friendly, relatable presentation is the charm!
Volkswagen is an automaker born in Germany, and it produces many models that are popular in Japan, such as the Golf, Polo, and Beetle.
They also create commercials specifically for the Japanese market, and among foreign manufacturers, many of their ads have a particularly friendly, approachable tone.
Some even feature Japanese artists and athletes, which sets them apart from other overseas brands and makes their commercials especially noteworthy.
In this article, we’ll introduce a wide selection of such commercials, so please enjoy as you read.
Compilation of Volkswagen commercials: charming, relatable storytelling! (1–10)
Volkswagen T-Cross “AiNA THE END” VersionAina the End
Aina the End enjoying a drive in the passenger seat of a yellow T-Cross leaves a strong impression.
In addition to showcasing the car’s exterior through driving scenes, the ad subtly highlights its driver-assistance features and cargo capacity, effectively conveying the appeal of the T-Cross.
The BGM in this commercial is “Poppin’ Run,” sung by Aina the End.
Released in 2024, it’s an upbeat, fun track that makes you want to listen while driving.
Volkswagen New Golf “People” Version
A band beloved across generations, Southern All Stars released their 54th single in 2013, which was used as the theme song for Volkswagen’s “New Golf” commercial.
Mr.
Kuwata himself appeared in the ad and was driving.
It’s not just the signature Southern sound—despite being thoroughly pop, it’s profoundly deep! As the title “Peace and Highlight” suggests, the lyrics carry a wish for peace, a message that makes you think in any era and even feels heroic.
It’s a wonderful number that makes you want to cherish the small, everyday things you love.
Volkswagen New Golf “Finally Here” Version
The commercial aired in 2022, titled “The All-New Golf Is Finally Here.” The piece that was used and quickly spread by word of mouth was “Stop Motion.” Even if you don’t immediately remember it, you’ll recognize it when you hear it and think, “Oh, that song.” It’s a track by the rock band Polkadot Stingray.
Its beautiful lyrics, which liken life to stop motion, and its driving melody perfectly matched the vibe of the commercial.
Another reason it drew attention was the overwhelming vocal prowess of Shizuku, the band’s lead singer.
Volkswagen Early to bed, early to rise: THE NORTH FACE ATHLETE pro skier Kenji Kono × Nozawa Onsen
It’s a stylish track that played alongside footage of professional skier Kenji Kono—who’s affiliated with THE NORTH FACE—and the majestic village of Nozawa Onsen where he was born and raised.
Released by Rodello’s Machine, the duo of Nate Donnis and Colby Nacker, it’s a refreshing number where the light acoustic guitar tones intertwine pleasantly with the band sound.
The clapping and whistle-like sounds that come in partway through put you in a great mood! It has a lovely atmosphere that feels perfect for adding color to a leisurely trip.
Volkswagen “Volkswagen Golf” 2024 TV commercial
This is a commercial introducing the 50th anniversary of the Golf, one of Volkswagen’s most popular models.
It’s a model loved across generations, and the catchphrase “It didn’t become a trend, it became a culture” will likely strike a chord with many.
The background music is Al Ladd’s “Wild Child (Main).” The guitar riff is memorable, and it’s a cool track that evokes garage rock.
Volkswagen Passat
The song used as the commercial track for the Volkswagen Passat starting in July 2017 is an original piece created by Kento Nagatsuka, the vocalist of the soul band WONK.
Nagatsuka shines not only as a member of the band but also as a chef and a solo artist.
The commercial’s music highlights a dreamy, stylish atmosphere while expressing his relentless pursuit of perfection.
Being able to enjoy a space of your own is one of the charms of a car and of driving, isn’t it?
Volkswagen “Chara × up!” Version
“Waiting for You,” which played in the “Chara×up!” segment, is a track from the 2012 album Cocoon.
It has a unique charm that blends a sense of speed with a soft, floaty feel.
Chara’s distinctive vocals are sweet and soothing, creating a relaxed mood.
The lyrics are entirely in English, and since it was also used in a Volkswagen commercial, it’s a stylish number that’s perfect for playing on a drive.
Doesn’t it make you feel like a wonderful day is about to begin?