Compilation of yogurt commercials. Also featuring commercials for yogurt-related products from various manufacturers!
There are a wide variety of yogurt products released by different manufacturers, aren’t there?
If you include drinkable yogurt products, the number of items is almost countless.
Among all those yogurts, we especially often see commercials for Meiji and Megmilk Snow Brand yogurts, don’t we?
In this article, we’ll showcase not only those two companies but a comprehensive selection of yogurt and yogurt-related product commercials from various brands.
Be sure to watch while paying attention to the direction and storytelling of each commercial.
Compilation of yogurt commercials. Also featuring commercials for yogurt-related products from various manufacturers! (1–10)
Meiji Yogurt R-1 “Surely Tomorrow” Version
This commercial gently conveys the idea that making a habit of drinking Meiji R-1 leads to better health tomorrow.
It shows various people—those working hard, families spending time together—drinking R-1 and smiling as they go about their daily lives.
To highlight the warmth portrayed in these scenes, the characters sing the song “Niji.” The song depicts the simple happiness found in everyday life and conveys a positive feeling of enjoying each day.
Morinaga Delicious Tomato Yogurt: 'Even people who hate tomatoes acknowledged this tomato taste' Version
This commercial uniquely promotes Morinaga Delicious Tomato Yogurt, which emphasizes the fleshy texture of tomatoes.
The key point is having people who actually dislike tomatoes try it; their reluctant expressions convey just how strongly the tomato flavor comes through.
Enhancing those reactions is the music: Caprice No.
24 in A minor.
Its striking, tense melody leaves an impression and builds excitement about what will happen next.
Megumi Gasseri SP Strain Yogurt “Keep Going, Be Proud of Me” Version
This commercial promotes Megmilk’s Megumi Gasseri SP Strain Yogurt by highlighting how it supports the activities of many different people.
A variety of professions appear, conveying that health is important no matter what you do, and expressing the brand’s commitment to supporting it from within the body.
The song that accentuates the calm atmosphere of the visuals is Kazuyoshi Saito’s “Bottomless Beauty.” While the tempo feels gentle, the tone carries a sense of boldness, conveying a powerful feeling of moving forward step by step.
Yotsuba Dairy ‘Yotsuba Dessert Yogurt’ Edition
This is a commercial that promotes Yotsuba’s dessert yogurt as the perfect reward for people who are working hard.
In the story, a girl appears to someone tired from working and recommends the dessert yogurt, gently cheering them on through the yogurt.
The soft smile when they take a bite is a key point, conveying that it helps you relax and gives you energy.
It also clearly explains why it tastes so good, making you want to try it.
Yamaguchi Prefectural Dairy Soyokaze Yogurt 40th Anniversary Campaign CM
The theme song created to commemorate the 40th anniversary of Yamaguchi Kenraku’s Soyokaze Yogurt is “If We Smile Together.” The song as a whole expresses a gentle desire to turn tears into smiles.
The word “pururun” is also a key point, conveying the yogurt’s delicious taste and smooth texture.
The commercial that uses this song features lyrics illustrated in animation, expressing the warmth embedded in the music.
Meiji Bulgaria Yogurt “I Didn’t Know” Version
This commercial introduces the history behind the classic phrase that plays at the end of the ad and emphasizes how long it has been beloved.
When the signature phrase first appeared, there was also a song that came before it, conveying how Meiji Bulgaria Yogurt should be enjoyed.
The characters styled with a Bulgarian motif and the song’s atmosphere are striking, expressing an uplifting sense that there are many different ways to enjoy it.
The continued use of this phrase over many years also conveys a respect for the original intent.
Meiji Probio Yogurt LG21 “Office” Version / “Employee Cafeteria” VersionAoi Miyazaki, Tortoise Matsumoto
This commercial conveys the delicious taste and health-supporting benefits of Meiji Probio Yogurt LG21 through a playful exchange between Aoi Miyazaki and Tortoise Matsumoto.
Tortoise Matsumoto appears with yogurt before Aoi Miyazaki, who looks tired, and as the yogurt’s effects on the body take hold, her expression changes into a smile.
When explaining those benefits, Tortoise Matsumoto sings an arrangement of the march Colonel Bogey.
Leveraging the march’s signature upbeat mood and lightness, the ad powerfully expresses positive emotions.