A band with passionate fans all around the world, known across the globe, and regarded as one of the most successful.The Beatles。
Here, I’d like to briefly explain the song’s appeal and some strategies for promoting it.
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A two-pronged strategy of singles and albums led to great success!
One of the secrets behind the Beatles’ popularity is that they succeeded with a two-pronged strategy of singles and albums.
In other words, by releasing both a single version and an album version of the record, they succeeded in expanding their fan base.
However, these two contain conflicting elements, and there is a high risk of ending up with “he who chases two hares catches neither.”
The single will feature a widely appealing, popular song on the A-side, aiming to reach number one on the hit charts.
Even just this much is tough: the vast majority of musicians don’t sell at all; even when they do, they often end up as so-called one-hit wonders; and even if they keep producing some hits, once they pass their peak, it doesn’t continue beyond that.
This is normal.
However, with the exception of their debut single and one other single, the Beatles’ singles all reached number one on the hit charts.
Moreover, the reason it missed first place was,Penny Lane」「Strawberry Fields ForeverBecause they made it a double A-side with the hit song “...”, fans split into two camps, and as a result it only peaked at No. 2—an outcome caused by a mistake in commercial strategy.
Continuing to produce hit singles is impressive enough on its own, but that alone won’t make you loved around the world.
Their secret to success was that they succeeded with the album at the same time as the single.
Changed the concept of the album
Until the Beatles came along, albums were little more than extras bundled with singles.
In other words, it’s like a great-value record where you can listen to all the hit songs up to that point together.
There is no clear ideology there.
However,The Beatles’ new strategy of using the album as a stage to broadcast their ambitious and experimental ventures to the world.devised it.
While the single captured the hearts of the general public, it also captivated professional music industry insiders.
The beginning was "Rubber SoulIt is an album titled “,” and the trend became particularly evident with “.RevolverIt is.
Although none of those tracks were released as singles, the albums were filled with captivating songs that seized the listener and wouldn’t let go.
Those albums had a clear philosophy.
On Rubber Soul, they held back on the driving, up-tempo numbers they’d favored until then, filling the album with many lush, acoustic tracks that showcased a more mature Beatles.
Revolver also features many experimental tracks that underwent various edits in the studio.
These were highly praised not only by fans but also by professional music industry figures.
A groundbreaking album that revolutionized the music world
And the major turning point in their album strategy was when "Sgt. Pepper's Lonely Hearts Club BandIt is.
When this was released in 1967, the whole world was deeply moved and, at the same time, experienced a shock unlike anything felt before.
It’s a groundbreaking album that truly revolutionized the music world.
This isconcept albumIt is called that, and the entire album is bound by a single unified theme and forms a narrative.
It sets up a fictional character named General Pepper, and the story has a military band performing various pieces for him in a theater.
First, you can hear the buzz of the audience, seemingly before the stage performance begins.
And then, when the performance begins, the lyrics serve as a prologue to this stage.
And as the band’s performances unfold one after another, the listeners find themselves tripping into the “psychedelic”—that is, a fantastical—world that was popular at the time.
It was probably this album that turned rock into art and led to “musicians” being respected as “artists.”