![[Suntory BOSS] Songs from BOSS commercials: A comprehensive roundup of all past CM tunes!](https://i.ytimg.com/vi_webp/aNkQtIbiufs/maxresdefault.webp)
The commercials for Suntory BOSS, which have drawn long-standing attention thanks to legendary Hollywood actor Tommy Lee Jones—famed for roles in movies like Men in Black—serving as the brand’s image character.
Many of the commercials are memorable, ranging from hilarious to deeply moving.
In this article, we’ll introduce all the songs used in BOSS commercials aired to date.
A wide variety of tracks have been selected, spanning eras and both Western and Japanese music, so be sure to find your favorite!
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[Suntory BOSS] Songs from BOSS commercials: A roundup of all the historic CM tracks! (1–10)
WordsNEW!Nulbarich
It depicts Takako Matsu, Hana Sugisaki, Yumi Kawai, and Sairi Ito watching over the city of Tokyo as four alien sisters.
After remarking that the residents of this planet “are always doing unnecessary things,” referring to their proactive development of the city, they go on to say that “TEA around the world is also doing unnecessary things,” and introduce the product’s features.
By “unnecessary things,” they mean adding various ingredients to black tea, and they highlight that this extra touch is precisely what makes teas of the world so appealing.
The commercial’s BGM features Nulbarich’s stylish track “Words.” I think the words at the end of the lyrics will surely resonate with many people, so please give it a listen while reading the lyrics.
WordsNulbarich
In BOSS commercials, Tommy Lee Jones is well-known for appearing as an alien.
In the new Craft BOSS TEA commercial, however, four actresses—Takako Matsu, Hana Sugisaki, Yumi Kawai, and Sairi Ito—appear as aliens.
The four are portrayed as sisters, engaging in a heartwarming conversation.
The background music features Nulbarich’s 2024 track “Words,” a lovely song that reflects on life, set to a gentle, soothing melody.
Change The WorldEric Clapton
This is a commercial featuring Tamori sightseeing in Kyoto in autumn.
A series of evocative scenes unfolds, including autumn leaves and quintessential Kyoto streetscapes.
The whole CM has a calm, beautiful atmosphere, but it also slips in a few moments that will make you chuckle—see if you can spot them.
The background music is “Change The World,” well known from BOSS commercials.
This refreshing, mellow song was sung by Eric Clapton in 1996.
Love CirculationKana Hanazawa
Starting with a scene where a cute hamster offers you tea, this is a commercial for TEA in the Craft Boss world.
In the ad, Hono Tamura from Sakurazaka46 and Nobuhiko Okamoto perform a dance to “Ren’ai Circulation,” and toward the end they transform into hamsters—who keep dancing, and they’re absolutely adorable.
The background song, “Ren’ai Circulation,” is the theme of the anime Bakemonogatari and one of Kana Hanazawa’s signature tracks.
It’s a classic anisong with a whispery, charming vocal.
Meltsupercell feat. Hatsune Miku
This commercial promotes the new Craft Boss series, “World TEA,” conveying that it offers flavors that let you feel the breeze of the world.
In the visuals, Takako Matsu and Hana Sugisaki, Yumi Kawai and Sairi Ito, and Hono Tamura each drink their respective flavors and feel the wind—a simple yet refreshingly atmospheric portrayal.
Enhancing that fresh mood is “Melt” by supercell.
The track’s breezy sound evokes youth and conjures a sense of hope moving toward the future.
Boat SongAki Yashiro
This is a Suntory BOSS commercial known for its unique world where Jones the alien studies human behavior on Earth.
The original ad aired in 2006, but after Aki Yashiro passed away, it was re-edited and broadcast just once again in 2024.
In it, as a karaoke clerk, he talks about the culture of karaoke and singing among humans.
Although he perceives lively karaoke as noise, the scene where he is moved to tears by Aki Yashiro’s singing conveys how his understanding of Earth’s culture is deepening.
threadMiyuki Nakajima
Suntory’s BOSS commercial, the “Heisei Special” edition, looks back on the Heisei era through the alien Jones.
The commercial, which sums up notable events and social changes over the 30 years of Heisei, is perfectly matched with the CM song Ito by Miyuki Nakajima.
This song was released in 1998 as Miyuki Nakajima’s 35th double A-side single, Inochi no Betsumei / Ito.
It’s famous as a wedding song, has been used in numerous commercials, and is widely known for the many artists who have covered it—a timeless classic that continues to be sung.