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Western songs from the 90s featured in commercials. A roundup of CM songs.

In the Western music scene of the 1990s, countless popular songs emerged across genres—rock, pop, hip-hop, and dance music alike.

Not only were they beloved at the time, but many of these tracks are still cherished by listeners today, and they’ve had a major influence on the music that followed.

You often hear these ’90s hits used in commercials, don’t you?

Because of that, you might recognize the melodies or phrases but not actually know the song titles.

In this article, we’ll introduce a comprehensive list of classic ’90s Western songs that have been used in commercials!

You might finally find that song you’ve thought, “I recognize this, but what is it called?!”

Western music from the 90s used in commercials. Compilation of CM songs (21–30)

Daiwa Securities Group: 'CONNECT'—There’s no place we can’t reach

WhateverOasis

Oasis – Whatever (Official Video)
WhateverOasis
Daiwa Securities Group CM “There’s no place we can’t reach. <CONNECT>” 30-second version

This is the commercial titled “CONNECT,” depicting a woman making her first investment with Daiwa Connect.

The catchphrase, “There’s no place you can’t reach,” leaves a strong impression and seems to encourage those taking on the challenge of investing.

The BGM features “Whatever,” one of the signature songs by the British rock band Oasis.

Released in 1994, it’s a track known for its gentle, captivating melody.

When a Man Loves a WomanMichael Bolton

Michael Bolton – When a Man Loves a Woman (Official Video)
When a Man Loves a WomanMichael Bolton

When it comes to British rock bands that were active from the 1990s through the 2000s, you can’t leave out Oasis.

Their 1994 release “Whatever” has been featured in commercials for companies like Sony, Toyota, and Asahi Beer.

Western songs from the ’90s used in commercials. CM song roundup (31–40)

Kirin Fire

To Feel The FireStevie Wonder

As you all know, this song was written by Stevie Wonder.

It was originally composed for a Japanese canned coffee commercial specifically for the Japanese market, so it might not be very well known overseas.

That said, it’s a cool, quintessential Stevie track.

As part of the ad campaign, various Japanese artists covered the song, and a CD compiling those covers was used as a promotional product, which generated a lot of buzz.

In 2019, to mark the product’s 20th anniversary, Kenta Kiritani released a cover of it.

Let Forever BeThe Chemical Brothers

The Chemical Brothers – Let Forever Be
Let Forever BeThe Chemical Brothers

A pioneering presence that has served as a bridge between rock and dance music is the British techno duo The Chemical Brothers.

Their 1999 release “Let Forever Be” was used as the song for a Sony VAIO commercial.

Book Of DaysEnya

Enya – Book Of Days (Official Music Video)
Book Of DaysEnya

When it comes to Irish musicians who develop their own music based on Celtic sounds, Enya comes to mind.

Her song “Book of Days” was used as an insert song in the Tom Cruise–starring film Far and Away and the Japanese movie Between Calmness and Passion.

The song was also featured in a commercial for Kirin Namacha (green tea).

DreamsThe Cranberries

The Cranberries – Dreams (Dir: Peter Scammell) (Official Music Video)
DreamsThe Cranberries

One of the signature songs by the Irish rock band The Cranberries is the single “Dreams,” released in 1992.

The song was featured as the theme for the film “You’ve Got Mail” and used in commercials for Kirin Beverage’s Namacha (green tea).

Toyota Porte

If I Only KnewTom Jones

Tom Jones, a British pop singer active since the 1960s, gained popularity with his dynamic, soulful voice.

The song he released in 1995—known in Japanese as “Koi wa Meki-Meki”—was used in commercials for companies such as Toyota and Meiji’s yogurt.