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[Cecile Commercials] Popular and All-Time Commercials Compilation [2025]

Cecile’s commercials have been airing since the 1980s, and many people probably remember them as nostalgic ads.

The French line spoken after the sound logo was also striking and became a topic of conversation, with people wondering, “What are they saying?” In this article, we’ll introduce those memorable commercials featuring that line, as well as other Cecile ads old and new.

We’ve also compiled information about the performers and the background music, so if there’s a commercial you were curious about, please take a look and try to find it.

[Cecile Commercials] Popular and All-Time Commercials Roundup [2025] (1–10)

Cecile High-Tension Pants 2012Chinami Suzuki

2012 Spring Product Brand CM (High-Tension Pants)

You sometimes hear the phrase “Fashion is pain,” but this ad starts with the line, “I’m done suffering for fashion.” It’s a commercial for High-Tension Pants—stretchy, easy-to-move-in trousers that offer not only great mobility but also a beautiful silhouette.

Chinamii Suzuki appears as the model, clearly amazed by how comfortable they feel and how flattering they look.

Watching her lift her leg high makes it obvious just how easy these pants are to move in.

Cecile Smart Dry

Smart Dry – Cecile

This commercial, developed with the keyword “Silky Love,” is an introduction to Smart Dry.

It highlights a lineup that includes camisoles, tank tops, and more, emphasizing that the cool, smooth feel lasts even in hot weather.

In addition to using a material called Tencel, it also appeals to its affordability.

Cecile Cécilene 1978 TV commercial

1987 commercial: Cecileine, Cecile, lingerie

This commercial introducing lingerie features two women riding white horses.

Combined with the predominantly white visuals and a scene of a Pegasus taking flight, it conveys an overall impression of purity and beauty.

[Cecile Commercials] Popular and All-Time Commercials Collection [2025] (11–20)

Cecile 1990 Commercial

Cecile Commercial March 1990

This is a corporate commercial from 1990 for Cecile.

It’s packed with stylish imagery that evokes the lingering scent of the bubble era—skyscrapers, a yacht harbor, a jumbo jet, and a blonde model.

It’s a rather distinctive ad, to the point that people who don’t know Cecile might not even be sure what the commercial is for.

Cecile 3D-BRA 'Happy Bust to You'

3D Bra TV Commercial

A commercial for a 3D non-wired bra.

A woman wrapped in a big ribbon appears wearing a wireless bra, and everything—the lingerie, the bag, and the surrounding balloons—is pink! You can really feel the soft, cute vibe.

There are also lots of heart-shaped balloons floating gently.

The selling points are written on the balloons, too, making it the kind of ad you end up watching without thinking.

Cecile 3D-BRA “They stood up. The bust is nice and round. 3D Bra” version

This is a commercial for the 3D-BRA.

It’s said to gently shape the bust into a beautiful silhouette with a three-dimensional structure that fits the natural breast shape, making it comfortable yet supportive.

The smoky red color, which you don’t see very often, is cute, and the simple molded design of the bra is charming.

To convey how light it feels to wear, the model’s hair is shown fluttering in the wind, evoking the product’s airy comfort.

Cecile Pita Fit Pumps

This is a commercial for the Pita Fit Pumps released in 2018.

There are no spoken lines from the performers; the visuals and music take center stage.

From the footage, you can really sense the texture of the pumps, which look very comfortable to wear.

The music also perfectly matches the gentle mood of the visuals, with a pleasant piano sound that leaves a lasting impression.