Lovely commercial jingle

Lawson’s commercial. Its laid-back, friendly presentation is the charm!

Editor-in-Chief, RAG MUSICKeisuke Hane
Editor-in-chief of RAG MUSIC. After working at a music studio and in wedding sound engineering, joined the RAG MUSIC editorial team in 2016. Experienced with various instruments: marching band in elementary school, clarinet in middle school wind ensemble, and drums in a band from high school onward. Drawing on personal music activities and professional experience, produces daily articles, including song introductions, features on music festivals around Japan, and live reports. Enjoys a wide range of music, from domestic and international rock to, more recently, a broad spectrum of J-pop.

Lawson is one of the major convenience store chains, and product lines like L-Chiki and Uchi Café are very popular.

L-Chiki actively collaborates with other companies, and many people can’t help but buy it whenever a new flavor comes out.

Lawson also frequently airs commercials on TV and internet ads, so you probably see them often.

In this article, we’ll introduce Lawson’s commercials all at once.

Their friendly, heartwarming ads are especially appealing, so be sure to take your time and enjoy the various commercials.

Lawson commercials. Their laid-back, friendly style is the charm! (1–10)

Lawson: “Mrs. GREEN APPLE’s Big Summer Operation” VersionMrs. GREEN APPLE

[Lawson] [Until Mon, 7/21] Mrs. GREEN APPLE Summer Grand Strategy Edition

This commercial introduces Lawson’s summer campaign, with the members of Mrs.

GREEN APPLE themselves conveying the fun of possibly winning their merchandise.

Set by the seaside to evoke summer, the members of Mrs.

GREEN APPLE cheerfully present the campaign, expressing a sense of exhilaration through vibrant visuals and smiling faces.

Further highlighting that refreshing atmosphere and sense of fun is the song “Bitter Vacance” by Mrs.

GREEN APPLE.

Its light, vacation-evoking sound is striking, and with its buoyant rhythm and bright vocals, the joy comes through directly.

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Lawson “Stamps You Can Collect with the App” VersionTen Yamazaki, Shizuki Yamashita

[Lawson] Sakurazaka46 CM: Earn stamps with the app

The Lawson commercial version featuring Ten Yamasaki and Shizuki Yamashita from Sakurazaka46, titled “Stamps You Can Collect with the App.” It highlights the appeal of using the Lawson app, such as receiving coupons and getting chances to win Sakurazaka46 events.

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“Choose-your-salad in a Lawson mood” versionKenichi Matsuyama, Ourin

[Lawson] Salads you can choose based on your mood

Kenichi Matsuyama and Ourin appear in a variety of outfits, introducing salads that suit each situation.

With the light tempo of their quick outfit changes and their bright expressions, they convey the most important point—the delicious taste—in a positive way.

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Lawson commercial. Its laid-back, friendly vibe is the charm! (11–20)

Lawson: “Karaage-kun – Three Cheeses to Choose From” EditionKenichi Matsuyama, Rina Kawaei, Tomio Umezawa

Rina Kawaei can’t help but chuckle at Tomio Umezawa’s white-painted makeup look? Lawson’s new commercial: “Karaage-kun: Three Cheese Flavors to Choose From” edition

A three-cheese flavor created to commemorate the 37th anniversary of Karaage-kun.

In this commercial, actor Tomio Umezawa impressively plays different characters with various makeup and costumes to match the three varieties.

The face with white powder makeup in particular is enough to make you burst out laughing!

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Lawson: “[Tohoku Area Limited] Delicious Tohoku! Six Major Festivals Fair Now On!”

[Lawson] [Tohoku Area Limited] Delicious Tohoku! Six Major Festivals Fair Now Underway!

This is a promotional commercial for a fair themed around the six major Tohoku festivals taking place in the summer of 2024.

In addition to limited-time products going on sale, it looks like there will also be a giveaway campaign where you can win Tohoku gourmet foods.

I imagine many people can’t help but buy these limited-time fair items when they see them in stores, right?

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Lawson: “From a shop famous for delicious cream! The ‘Ufufunwari~’ creamy products are here♪” – EditionRina Kawaei

[LAWSON] From a shop known for delicious cream! Fluffy, delightful cream products are here♪ Cream puff edition

This is a commercial for cream puffs sold at Lawson.

It shows Rina Kawaei wondering whether to choose the vanilla milk cream puff or the chocolate cream puff today.

Both look so delicious that many viewers probably thought, “I want to eat both!”

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Lawson Karaage-kun W Mentaiko “TV Commercial” VersionRina Kawaei, Tomio Umezawa

[Lawson] Karaage-kun Double Mentaiko – TV Commercial Version

Among Lawson’s fried foods, Karaage-kun is a timeless classic.

This commercial introduces its new mentaiko (spicy cod roe) flavor.

Rina Kawaei and Tomio Umezawa appear as a parent-child duo; when Kawaei recommends the new flavor, Umezawa declares, “I stick with the classics.” However, after a single bite he’s hooked by the taste, and in a humorous twist, he ends up turning into mentaiko himself.

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