Pantene is a haircare brand sold by P&G.
It’s such a staple product that you’ll always spot it at drugstores and other mass retailers, and many of you have probably used it yourselves.
Pantene’s commercials often feature popular Japanese actresses, and the scenes of them running their fingers through their beautiful hair are likely familiar to just about everyone.
In this article, we’ll introduce Pantene commercials both old and new.
We’ll also cover the latest commercials currently on air, so if there’s one you saw and were curious about, be sure to look for it.
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Pantene commercial roundup: CM videos showcasing beautiful, captivating hair (1–10)
P&G Pantene: “Worried your color fades too fast?” (Commercial)NEW!Kazunari Ninomiya
This commercial gently conveys that Pantene can solve the problem of hair color fading quickly.
In Kazunari Ninomiya’s warm tone, he tells us that Pantene helps prevent color from washing out.
The sight of users’ hair flowing beautifully is also striking, giving a clear sense that it helps maintain the hair’s beauty.
P&G Pantene: “Leave your morning hair to us.” / “Worried your color fades too quickly?”Kazunari Ninomiya
This commercial shows that using Pantene keeps your hair supple until morning and helps your color last longer.
Kazunari Ninomiya appears as a stylist recommending Pantene, and the gentle way he speaks conveys a sense of reassurance about the brand.
It also features people touching their own hair, clearly showing what the final result looks like—another key point of the ad.
P&G Pantene: “From 6/1, that guy is appointed as Pantene’s new commercial character. Who is he?” version
This commercial announces that a new person will be appointed as a Pantene CM character starting in June 2025.
Their identity has not been revealed; in this spot, they appear only as a silhouette and by voice.
However, many viewers may find the voice very familiar.
The comments section of the commercial posted on P&G’s official YouTube channel is already filled with messages from this man’s fans!
P&G Pantene: 'The PRO-V formula penetrates instantly to repair damage. For strong, silky-smooth hair!'
Perms, coloring, straightening irons—enjoying all kinds of hairstyles can really build up a lot of damage.
I bet many people have hair in a condition similar to what you see in commercials.
For those people, this commercial would be especially compelling.
It’s a Pantene series ad that says the PRO-V formula helps repair hair damage.
It’s the kind of commercial that feels personally relevant.
P&G Pantene 'Pantene for at-home coloring!' version
This commercial highlights that Pantene can solve the problem of at-home hair color fading quickly.
By showing real-life usage, it clearly conveys that using the pink Pantene Miracles helps reduce damage and makes your hair color last longer.
Pantene commercial
This is a Pantene commercial from 1999.
It combines a distinctive, fusion-like chord progression with a laid-back, hip-hop-style rhythm in a perfectly balanced way.
It’s fun to imagine what it would be like with a rap on top!
Pantene commercialRiko Narumi, Haruna Kawaguchi
This is a Pantene commercial featuring Riko Narumi and Haruna Kawaguchi.
The acoustic guitar has a soothing tone, like a gentle breeze.
The upbeat rhythm that makes you want to dance is just like the MatsuKen Samba!