Santen Pharmaceutical commercials roundup: indispensable modern eye drops and eye care product ads.
Speaking of Santen Pharmaceutical, it’s a drug company that handles a wide range of eye drops, including the Sante series and the Santear series.
I think many people have used Santen’s eye drops—whether you wear contact lenses, frequently use a computer or smartphone, or are dealing with eye inflammation or itching.
In this article, we’ll introduce a full roundup of Santen Pharmaceutical’s commercials, which are so familiar to many of us!
Alongside straightforward ads that focus on resolving eye troubles, there are also compelling commercials featuring popular artists.
Please take this opportunity to watch them carefully.
Santen Pharmaceutical commercials roundup: indispensable modern eye drops and eye care product ads.
Santen Pharmaceutical Hyalein S: 'Moisture, Unleashed' EditionSatomi Ishihara
This commercial introduces Hyalein S, which provides solid moisture for dry eyes, and strongly highlights the refreshing sensation of that hydration.
It portrays Satomi Ishihara using Hyalein S in a dry setting, and the way her eyes still shine in such an environment conveys the product’s high effectiveness.
It also communicates that it’s the same concentration as the medical-use version, instilling confidence in its efficacy.
Santen Pharmaceutical Sante FX “Yes, that look. Obsessed” VersionKagaya, Akari Kito, Tomoaki Makino
Kagaya, Akari Kito, and Tomoaki Makino are each shown turning what they love into their work, throwing themselves into it wholeheartedly while wrestling with their own struggles.
In the commercial, you can see that all of them feel eye fatigue as they work.
When they use Sante FX, their eye strain is relieved, and at the same time their eyes come alive, transforming their expressions into something vibrant.
Their earnest commitment to what they love is portrayed as truly cool.
The CM features Sakanaction’s “Plateau” as the background music.
Its lyrics, which depict pressing forward even while struggling, are compelling—so be sure to listen while reading the lyrics.
Santen Pharmaceutical WellWash Eye 'For the eyes you want to wash right now' editionErika Ikuta
This is a commercial for Well Wash Eye, an eye wash you can use when something gets in your eye.
It shows Erika Ikuta, who works as an actress, spraying water with a hose, impressively highlighting the product’s appeal with the line, “You’d love to wash your eyes like this, right?”