Ariel commercial song
Ariel is a classic among laundry detergents and a product you often see in stores.
Commercials featuring popular actors, including Toma Ikuta, are frequently broadcast on TV too!
In this article, we’ll focus on the music used in Ariel’s commercials.
While Ariel’s commercials often feature original songs created specifically for the ads, in the past they have also used tracks by popular idols and classical pieces.
We’ve gathered them across different eras, so feel free to look for the CM song you’ve been curious about.
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Ariel commercial songs (1–10)
Stand as OneMary Jess
Mary-Jess is a singer-songwriter born in the United Kingdom.
She honed her skills through her activities in China and has since become a popular singer worldwide.
This song is included on the album “Shine.” It was used in Ariel’s “Mama Letter” commercial series.
Original songMatsuki Ayumu
A commercial where Toma Ikuta serves as the consultation desk for Ariel’s Laundry Consultation Room, answering questions sent in by customers.
The music in this ad was created by Ayumu Matsuki, a self-proclaimed home-recording artist who also works as a singer-songwriter and multi-instrumentalist.
Matching the concept of questions coming in via social media like LINE, the commercial features a soft, mechanical-sounding melody reminiscent of a game settings screen.
It’s a curious tune that conveys cuteness and approachability while also giving the impression that the consultant is providing earnest, thoughtful answers.
Original songYuki Ono
An Ariel commercial depicting how gel pods are made in a factory.
The music featured in this ad is by composer, arranger, and music producer Yuki Ono, who creates music for a wide range of commercial songs, TV shows, films, and games.
With its bright horn tones, the piece instantly gives the product a vivid, glamorous impression.
The music even makes the factory’s conveyor lines feel like a fashion-show runway.
The products striding confidently down the runway, together with the music that adorns them, conjure up the image of astonishingly effective laundry results.
Ariel commercial songs (11–20)
My wifeMakoto Sugi
This is the Ariel commercial song sung with a gentle voice.
It has a soft atmosphere with a hint of cheerfulness.
The commercial shows a brother and sister doing laundry, which is unexpectedly soothing and comforting.
There is also a night version of this commercial that uses the same song, but with arrangements tailored to the nighttime mood, making it sound like a different piece.
The Flower I Can’t RememberFrench kiss
The song used for P&G’s “Men’s Grooming Campaign” commercial is Omoidasenai Hana by French Kiss, a sub-unit of AKB48.
The CM features member Yuki Kashiwagi conducting one-on-one interviews about men’s summer grooming.
Although this track— the group’s final single—seems to depict the bittersweet feeling of a loved one drifting away, it’s actually a song that personifies a flip phone! The idea came about because its release date, June 29, is the day the iPhone was launched.
It might be fun to listen while reminiscing about the flip phone you used back then.
Original songShotaro Tsurumaru
The Ariel Gel Ball commercial featuring Toma Ikuta and Erika Toda.
The CM song was created by Shotaro Tsurumaru, who works as a music producer and composer.
The melody that starts playing behind Toma Ikuta—sparked by a flash of inspiration from a customer’s concern and Erika Toda’s words—leaves a strong impression, as if a hero has arrived! From the initial idea to the subsequent presentation, the visuals confidently showcasing the product are a perfect match.
It truly feels like the arrival of a hero—a savior who answers users’ concerns!
Grandfather's ClockHenry Clay Work
It was originally a popular song born in the United States.
It began to be sung in Japan around 1940, and when it was featured on NHK’s “Minna no Uta” in 1962, it quickly spread throughout the country.
It’s a piece that has been used in a variety of contexts, including commercials, anime, and video games.