[Youthful] Refreshing Calpis Songs – Popular CM Jingles [2025]

LovelyUA

LOVELY by Kenji Ozawa

Asahi Calpis Commercial ‘100th Anniversary Declaration’ (30 seconds)

This commercial shows friends and families spending warm, wonderful moments together.

It portrays irreplaceable time each of them shares—and Calpis is right there beside them.

Watching it may have brought back precious memories for many of you.

The song playing over these heartwarming visuals is “Lovely,” a signature track released by Kenji Ozawa in 1994.

For this CM, a cover version by UA has been used.

It’s even more mellow and warm than the original, making it irresistibly captivating.

lucky colorAimyon

Aimyon – Lucky Color [OFFICIAL MUSIC VIDEO]

Calpis TV commercial “Gaze” version (July 7, Tanabata, is Calpis’s birthday) 30 seconds Masami Nagasawa

Titled “Gaze,” this commercial centers on a warm look from a mother to her child.

Masami Nagasawa plays the mother, and a young girl plays the child who makes Calpis for her.

Watching her, Nagasawa says she feels both happy and a little lonely.

The heartwarming CM features Aimyon’s song “Lucky Color” as the BGM—a gentle, mid-tempo track that is a cute, upbeat depiction of straightforward feelings of love.

secret base ~What You Gave Me

ZONE “secret base ~What You Gave Me~” MUSIC VIDEO

[Mei Nagano CM] CALPIS Water CM 'The End of Summer with You' Edition

A song that will always sing about “those days.” It’s the kind of song that makes you want to cry, that makes you want to go back to that time, isn’t it? It brings back memories of the fun times and the frustrating times.

It’s so bittersweet… The lyrics that trigger a flashback of memories are amazing, too.

How about listening to this song and taking a trip back to “those days”?

parabolaOfficial HIGE DANDism

Official HIGE DANDism – Parabola [Official Video]

[Commercial] Asahi Soft Drinks: Calpis Water Lemon

This is a series of commercials showing Mei Nagano and Shinya Kote enjoying Calpis.

In the “Lemon” version, Kote introduces Calpis Water Lemon to Nagano.

Meanwhile, in the “Beach” and “Mascot Costume Part-time Job” versions, Kote is in situations where he can’t drink Calpis right away—buried in sand or working inside a mascot suit—watching Nagano sip her Calpis deliciously with a look of envy.

At the end of the commercials, the two of them are shown drinking Calpis together in a refreshing scene.

The BGM for these commercials features Official HIGE DANDism’s “Parabola,” whose typically breezy melody is paired with lyrics that feel like a cheer for new beginnings.

Listening to it lifts your spirits and makes you feel positive.

Hey,SHISHAMO

SHISHAMO “Hey,”

Asahi CALPIS Calpis Water commercial, “Big Confession” version, 15 seconds

This is “Nee,” by SHISHAMO, a cute and upbeat popular girls’ band! It perfectly matches the image of Calpis—fresh and breezy—and it feels like it’s giving voice to teenage emotions.

It’s like a shy, sparkling page from youth.

Don’t you think it also sings about those sweet-and-sour feelings? It’s a must-listen for anyone who’s thinking, “I want to experience youth!!”

I want to become the wind.

THE BOOM “I Want to Become the Wind” OFFICIAL MUSIC VIDEO

Asahi Calpis Water Commercial: 'A Flavor That Can Only Make You Smile' 15 seconds

The catchphrase used as the commercial’s title, “A taste that can only make good faces,” is really wonderful, isn’t it? In the video, there’s a scene where Ms.

Nagasawa comes home from work with a suitcase, quickly changes into loungewear, and drinks Calpis.

The impression of Ms.

Nagasawa’s refreshed expression, which seems to link with Calpis’s crisp, refreshing flavor, really stands out.

For the BGM, a choral rendition of THE BOOM’s signature song “Kaze ni Naritai” is used.

Released in 1995, this track has been featured in various commercials over the years, in addition to Calpis.

It’s an exhilarating song that makes you feel as if you could ride the wind and fly through the sky.

I want to become the wind.

THE BOOM “I Want to Become the Wind” OFFICIAL MUSIC VIDEO

Ami Tōma Asahi Soft Drinks Calpis Water “Bittersweet Everyday” TV commercial

This is a heartwarming commercial that captures the youthful vibe of high school girls chatting on their way home.

The protagonist, played by Ami Toma, looks a bit down, as if something is bothering her.

Then a friend grabs her cheeks and cheerfully tells her, “Don’t get all gloomy!” In the next cut, the scene shifts to everyone smiling and chatting while drinking Calpis, highlighting the girls’ friendship and the idea that Calpis is always close by during youth.

The background music features the familiar Calpis CM song ‘Kaze ni Naritai.

’ In this ad, a choral version is used, and the clear, refreshing vocals match the visuals perfectly.