Company anthems are fascinating! Introducing the unique company songs of Japanese firms
Company songs that embody a company’s philosophy, appeal, and passion for work are widely used and well loved in various settings, from PR to cheering on company sports teams.
In recent years in particular, they’ve been drawing attention through company song contests and features on TV programs.
In this article, we’ll introduce a wide range of company songs—from long-cherished, well-known anthems to newly created ones.
There are many styles, from refined enka-inspired tunes to pop songs with rock or idol influences, and the sentiments expressed in the lyrics are just as diverse.
We hope you’ll find a company song you love.
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Company anthems are fascinating! Introducing the unique company songs of Japanese firms (11–20)
DREAM3000Sky Corporation
Sky Co.
, Ltd.
, which is involved in developing enterprise business systems.
As company songs, they have three tracks: “DREAM 3000” sung by Hanano Akazawa and Sara Sumikawa, “SKY Has No Limit: A Map to the Future” sung by Nao Sekine, and “Never Give Up!” sung by Toko Nakamura—each with its own music video.
“Never Give Up!” even features choreography by Papaya Suzuki, with employees dancing along as well.
It seems like an intriguing company where you might get to do a variety of things beyond your core job.
Every day is a treasurePokapoka Nursery School
Pokapoka Nursery School is a daycare center located in Hachioji, Tokyo.
It not only supports the healthy growth of children, but also values creating an environment where the childcare staff can thrive.
The school song, “Every Day Is a Treasure,” was composed with the desire to spend energetic, joyful days together with the children.
It’s memorable for the warm atmosphere conveyed through piano and vocals, as well as its stylish development that even incorporates rap.
The part that sings about the director’s profile is also unique, powerfully expressing the wish to support working women.
Challenge to changeKurimoto Iron Works, Ltd.
The title “Connected TV Drama Kurimoto-san” appears, and you can’t help but get drawn in—just like the delightful corporate song “Kurimoto-san.” Through a video and track that convey the message of Kurimoto, a company that values craftsmanship and a spirit of challenge, it fills viewers with excitement.
Hitomi Akoda, who charmingly plays Kurimoto-san—awkward yet wholeheartedly committed to taking on new things—is wonderful, too.
And the pop, catchy melody that you’ll find yourself humming after watching is outstanding!
Ah, glory to the Sokei.ALSOK
Here is ALSOK’s company song, which was entered in the 2nd NIKKEI National Company Song Contest—a contest many companies with their own anthems aspire to join.
The song was reportedly created in 1980 to commemorate the 15th anniversary of Sohgo Security Services (ALSOK).
The music was composed by the renowned Asei Kobayashi, and the lyrics were selected from internal submissions.
From the video, you can really sense the company’s crisp, disciplined culture.
You can also see that their work goes beyond just security.
It’s truly fascinating how each company song reflects the atmosphere of its organization.
I, Saison.Credit Saison Group
Here is the Credit Saison Group’s theme song, which won the Grand Prize at the 2nd NIKKEI National Company Song Contest in 2021.
It’s performed by Higashi-Ikebukuro 52, a group formed by 24 female members selected from employees of Credit Saison and its affiliated companies, whose headquarters are located in Sunshine 60 in Higashi-Ikebukuro, Tokyo.
In this day and age, even after joining as regular employees, people end up doing all sorts of things, don’t they? The music video features many employees as well, conveying a great atmosphere.
It’s clearly been successful in enhancing the company’s image.
Harmony of CoexistenceCanon Inc.
This company song, notable for its march-like style, is performed by the Tokyo Philharmonic Chorus.
The lyrics were written by Keisuke Yamakawa, known for “The Season the Sun Gave Us” and “Lullaby of the Virgin,” and the music was composed by Norio Maeda.
Although it sounds like a traditional company anthem, it was actually created relatively recently.
Before that, a piece composed by Kitaro titled “hand in hand (the only earth)” was used, which tends to feel more modern.
It might be fun to compare the two.
Company anthems are fascinating! Introducing the unique company songs of Japanese firms (21–30)
You raise me upCeltic Woman
This commercial features Ms.
Koyuki narrating to highlight what Panasonic’s VIERA is particular about.
Here, it focuses on how glare has been reduced, conveying the aim of making the TV easier to watch.
The grand atmosphere portrayed in the visuals is further accentuated by the song “You Raise Me Up” by Celtic Woman.
The blend of gently resonant strings and soaring vocals is striking, conveying a sense of grandeur while creating a moving mood.