[Daiwa Securities Commercials] Popular and All-Time Commercials Summary [2026]

Daiwa Securities Group "PLAYING FOR CHANGE" VersionChar

[Commercial] Char Yamato Next Bank ChandaMama “Investment Trust Accumulation Service” Version

This collaborative commercial with the charity project Playing for Change features Char, one of Japan’s leading guitarists.

It opens with a captivating guitar phrase that instantly grabs your ears, followed by a mellow, weathered saxophone taking over the melody.

The piece, wonderfully pleasant to listen to, is titled “Chanda Mama.” It’s a commercial that music lovers should definitely check out.

Daiwa Securities Group Corporate / PLAYING FOR CHANGE – Stand By Me – “Daiwa Securities Group” VersionMiho Fukuhara

[CM] Daiwa Next Bank Stand By Me 'Next Bank'

This is a commercial that uses the timeless classic “Stand by Me,” loved around the world.

The singer is Miho Fukuhara, a singer-songwriter from Hokkaido.

It was released as part of PLAYING FOR CHANGE, a music project that crosses borders and cultures.

Daiwa Securities Group: Retail Government Bonds “Bravo Securities Team 1” (version)

Yuri Ebihara_Ebi-chan Commercial Compilation.mpg

This is a commercial for government bonds for individuals featuring Yuri Ebihara, known as “Ebi-chan.” In a café, a man at the next table recognizes her and says, “You’re Ebi-chan, right?” Then he asks a strange question: “In ‘government bonds for individuals,’ does ‘individuals’ mean me?” Ebihara’s slightly bewildered responses to his questions are memorable, and the surreal atmosphere makes you chuckle.

Daiwa Securities Group Daiwa Fund Wrap “There’s a traitor among us” Episode 1Ken Watanabe

Fund wrap commercial

This is the commercial for Daiwa Securities’ Daiwa Fund Wrap that drew attention for bringing together a cast of renowned actors.

Presented like a drama, it unfolds a somewhat comical psychological battle.

The tension-building background music is great, too.

It really makes you want to see what happens next.

Daiwa Securities Group Daiwa Fund Wrap 'There’s a Traitor' Episode 4Ken Watanabe

Daiwa Securities “Daiwa Fund Wrap Premium” New CM ‘There’s a Traitor’ Episode 4

This is the fourth installment of the serious, drama-style commercial.

Ken Watanabe is starting to show some cracks.

We’re beginning to see who the traitor might be, aren’t we? I’d love to see this mood carried into a full-length production.

A drama with this cast would definitely be amazing.

Daiwa Securities Group: “About the Real Estate Fractional Investment Products Offered by Daiwa Securities Group”

About the real estate fractionalized products offered by Daiwa Securities Group (30-second commercial)

This commercial introduces real estate fractional investment products as a recommended option for inheritance planning.

It briefly explains what real estate fractional products are, and it should be useful especially for those who are beginning to think about inheritance.

The structure depicts a conversation between a Daiwa Securities sales representative and a customer, making the presentation concrete and easy to understand.

Daiwa Securities Group ‘Dr. Gilovich – Framing’ EditionThomas Gilovich

★ino Daiwa Securities CM “Framing Theory” Preconception Barbershop Edition

This is a commercial featuring Dr.

Thomas Gilovich, a social psychologist at Cornell University.

While depicting an everyday payday exchange at a barbershop, it appeals to the importance of saving money from a social-psychological perspective.

When the owner tells a young employee, “Save 20% of your paycheck,” the employee replies, “I can’t.” But when the owner says, “Try living on 80% of this paycheck,” the employee answers, “I’ll give it a try.” This illustrates the framing effect—the phenomenon in which the same content leads to different decisions depending on what aspect is emphasized.

However, even Dr.

Gilovich, who explains the framing effect, falls prey to a cute punchline at the end of the commercial, where he makes a mistake due to his own assumptions.