Company 'Asako Hirooka “Kikkake (The Trigger)”' Version, 30 seconds

Corporate commercial: Hirooka Asako “The Trigger” edition

Do you know Asako Hirooka? She was one of the founders of Daido Life and a female entrepreneur.

After a serious illness that brought her close to death, she began working on the insurance business at Daido Life.

The founding principle at the time—“to be a source of support for small and medium-sized business owners in times of need”—is said to live on at Daido Life even today.

In Japan back then, there were periods when women’s advancement was not welcomed, and they couldn’t even freely choose their own life paths.

That’s why Asako Hirooka’s work, as a pioneer among female business leaders, has made a major contribution to the advancement of women in Japanese society today.

Company: 'Japan Map – A Company That Lasts Forever' VersionManami Honjō

Around 2008 commercial featuring Manami Honjō, Daido Life Insurance

The commercial titled “Japan Map: A Company That Keeps Going,” featuring Manami Honjō.

It aired in 2007, when Honjō was serving as the brand’s image character, which is why she was cast.

Matching the narration, Honjō sticks photos of company presidents onto a wall.

At first it looks casual and random—but in the end, the photos form a map of Japan! It’s a collage-style commercial that shines with creativity and flair.

Daido Life: A Letter to the President — From a Wife to Her Husband in HeavenHaru

Corporate commercial: 'A Letter to the President — From a Wife to Her Husband in Heaven' (Long Version, 120 seconds)

It’s a commercial that brings a wave of sadness and warmth at the same time.

In Daido Life’s “A Letter to the President — From a Wife to Her Husband in Heaven,” Haru reads a letter aloud.

It conveys a wife’s feelings for her husband, who always put customers and employees first in his work.

Even while suffering from a serious illness, he devoted himself tirelessly to the company.

The message says that his children, his employees, and I watched over that steadfast back.

It not only reminds you of the importance of insurance, but also inspires the feeling, “I’m going to do my best to keep living.”

Company “We Think of You as Family” Edition

DAIDO LIFE 'Thinking of You as Family B'

This “Thinking of Them as Family” series, which aired in 2012, didn’t use actors as image spokespeople but instead featured people who actually work at the company.

The theme song, “Heaven,” was specially written for this commercial by Haru Yuko of Southern All Stars.

The sparkling smiles of the people at work are especially memorable.

Daido Life My Daido Declaration! “Call Center” Version

Corporate Commercial: “My Daido Declaration! – Call Center –”

This isn’t limited to life insurance companies, but not only the salespeople who visit companies in person or meet with individuals—those who handle calls at call centers also play an important role.

There are things people can say precisely because they aren’t speaking face-to-face, and since you can’t see facial expressions, it’s the call center staff’s skill with words that allows them to pick up on customers’ needs and anxieties and guide them appropriately.

Focusing on such call centers, Daido Life Insurance’s commercial “My Daido Declaration! ~Call Center~” is likely to resonate strongly, especially with those who work in call centers.

Daido Life My Daido Declaration! “Health Management” Edition

Corporate TV Commercial: “My Daido Declaration! — Health Management —”

If you’re a working adult, you may have heard the term “health and productivity management.” Hearing “healthy management” might make you think of maintaining stable sales, but health and productivity management is the idea that treating employee health care as a management issue—and working to maintain and enhance employee health—directly improves a company’s productivity.

In the life insurance industry, the commercial “My Daido Declaration! — Health and Productivity Management” by Daido Life Insurance, known as a company specializing in small and medium-sized enterprises, presents an engaging story that focuses on this theme.

After all, a company’s management is only possible thanks to the health of its employees; it would be great to see this common-sense value spread even further.

Company 'Daido Life Public Relations Department · Marathon · Partnership with Taiyo Life Marathon' VersionYuki Uchida

Nostalgic commercial [Yuki Uchida] Daido/Taiyo Life Insurance - Olympics

A joint commercial by Daido Life and Taiyo Life featuring Yuki Uchida.

The theme is the Olympics, and the story is that even though both companies’ characters work in PR or the advertising department, they end up competing in the Olympics as actual athletes.

But their attitudes when they’re in PR/advertising mode—hilarious! Especially the behavior when she’s in the Taiyo Life advertising department is shockingly over-the-top in a good way.

It’s rare to see such a comical side of Yuki Uchida, so it makes you want to watch the whole series.

By the way, she competes as a weightlifter, and the X mark on the backside of her uniform was adorable.