Nippon Life Mirai Support “Que Sera Sera” VersionHaruka Ayase

Haruka Ayase Commercial, Nippon Life, Mirai Support, Que Sera Sera Version, 30s

This commercial features Haruka Ayase portraying a woman struggling with worries as she goes through life.

Even someone who always seems cheerful and happy might actually be carrying various circumstances and concerns—watching this ad makes you feel that way.

No matter what happens, morning will always come.

If that’s the case, many of us want to spend our days with a smile and live aiming for a happy future.

I believe this commercial especially resonates with those who are feeling down and gives them courage.

Nippon Life Play, Support: “Now, to the Bridge of Glory.” (Version)yuzu

Nippon Life: Olympics [Yuzu] 30-second commercial

During the period of the Tokyo 2021 Olympic Games, a commercial aired featuring the duo Yuzu.

As footage of Olympic athletes competing played, the two performed their signature song “Eikou no Kakehashi,” which had once been chosen as the theme song for the Athens Olympics.

Watching this commercial, you can’t help but feel there’s no song more fitting for athletes who have devoted themselves to countless efforts and rigorous training in pursuit of the Olympics.

Even now, with time having passed since the Games, seeing it again brings back that excitement and emotion.

Nippon Life Nissay Sustainability Project “Nurturing the Future” EditionMasaharu Fukuyama

Nissay Sustainability Project “Nurturing the Future” Edition

This commercial gently introduces Nissay’s sustainability initiative for the future, the Nissay Sustaina Project.

With the theme of “Nurturing the Future,” it portrays people, communities, and the environment supporting one another, interwoven with Masaharu Fukuyama’s song.

The song featured in these tender visuals is Fukuyama’s “Miraie.” Written specifically for the commercial, it expresses the hope that we can reunite with our loved ones with a smile.

Centered on piano with a gentle vocal, it conveys a sense of human connection and warmth.

Nippon Life Nissay Kazoku Link “Couple” Version / “Parent and Child” Version

Nissay Family Link: “Couple Edition”

Nissay Family Link: Parent and Child Edition

Even if you have insurance for emergencies, do your family members—other than the policyholder—fully understand the policy details? This commercial raises that question.

Many people probably don’t know the specifics of their parents’ or partner’s insurance and might struggle to make a smooth claim when the time comes.

To address this, the two commercials—“Couple” and “Parent and Child”—introduce Nissay Kazoku Link, which allows families to share insurance information.

The message is delivered clearly through an animated format.

Nippon Life: “We Love Smiles” (Commercial)Yuri Nakamura, Yunho Jun

[CM] Nippon Life

If you have children, many of you probably shed tears watching this commercial, didn’t you? It features a mother raising her child on her own, and a boy who adores his kind, radiant mom.

The two live happily, but then the mother falls ill and is hospitalized.

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It’s a deeply moving commercial that portrays the bond between parent and child.

At the same time, it makes you feel that you have to stay healthy for your child, and that you should have insurance just in case something happens.

The mother is played by Yuri Nakamura, who was active as a member of the idol group YURIMARI and is now a successful actress.

She’s a very delicate-looking woman, but her acting ability and presence are outstanding!

Nippon Life Nissay Sustainability Project “Cancer Screening” EditionMasaharu Fukuyama

Nissay Sustainability Project: Cancer Screening

This is a commercial introducing Nissay’s Sustainability Project, an initiative by Nippon Life aimed at building a society where everyone can live with lasting peace of mind.

The story unfolds with Masaharu Fukuyama covering interactions between employees and users, and the determined expressions on their faces convey a sense of moving toward the future.

Enhancing the feeling of human connection depicted in the commercial is Masaharu Fukuyama’s “Walking with you.” It’s an instrumental piece performed solely on guitar, and the lightly plucked strings evoke not only warmth but also a touch of poignancy.

Nippon Life Nissay Sustainability Project “Nurturing the Future” Edition

Nissay Sustainability Project “Nurturing the Future” Edition

This is a commercial introducing the various awareness initiatives carried out by Nippon Life as part of the Nissay Sustena Project.

In this commercial, cancer awareness activities and traffic safety awareness activities are highlighted, showing the company’s sincere commitment to each effort.

Also particularly striking in this CM is the footage of Masaharu Fukuyama performing a piano-and-vocal piece.

The song featured in the commercial, Mirai-e, was written specifically for this campaign.

Its title is notable for its double meaning: not only “a picture of the future,” but also the phrase “to the future.” It’s a song whose message—living the present to the fullest for the sake of the future—resonates deeply.