Nippon Life Commercials: Popular and All-Time Ads Compilation [2025]

Nippon Life Nissay Sustainability Project “Responsible Investment and Lending” EditionMasaharu Fukuyama

Nissay Sustainability Project: Responsible Investment and Lending

This commercial introducing Nippon Life’s initiatives features Masaharu Fukuyama.

The narration explains that insurance premiums entrusted by customers are being managed by investing in sustainable initiatives.

The sweeping scene lined with wind turbines feels refreshing, and the commercial also includes photos taken by Fukuyama himself.

The gentle acoustic guitar piece used as the BGM is also one of his works.

Titled “Walking with you,” the track is an instrumental written specifically for the commercial.

Nippon Life Go for it, Japan! Campaign: 'Kohei Uchimura: Words from His Mother' Version

Nice CM | Nippon Life | Kohei Uchimura | “Mother’s Words” Edition

This is a commercial featuring the folk duo Yuzu’s song “with you.” The gymnast Kohei Uchimura appears in it.

His personal message to his mother is truly moving.

It was produced as a support commercial for the 2012 London Olympics.

Nippon Life Mirai Factory 'Future Creation Story' Interleague Game Edition

Nippon Life TV commercial: Future Creation Story 'Interleague Play Edition' starring Sosuke Ikematsu, Nao Minamisawa, and Shigeru Ogi

A commercial that seems to depict a meeting about the campaign timed with the Nippon Professional Baseball interleague series and its image character.

The fun twist is that, amid clashing opinions about the character, a single comment from the boss changes everyone’s minds in an instant.

The laid-back alpaca-themed character has a mysterious charm, and the sudden appearance of a full-body costume at the end is striking.

It’s a relaxed-feeling commercial that conveys the desire to get people casually interested in insurance through the campaign.

Nippon Life MIRAI Factory “Future Forms: 20s & 30s – Self Q&A” Version

Nice commercial: Nippon Life, Junichi Okada, “Mirai no Katachi” trilogy (three-part series)

It’s a commercial set in a curious world where versions of the same person at different ages gather in one place and consult one another about age-specific worries.

To keep their past self from struggling, the future self offers various pieces of advice—lending persuasive power that comes from overlapping ages and firsthand knowledge of the past.

While it basically has the feel of advice from one’s elders, it ultimately comes from oneself, so the compatibility shines through because the mindset is the same.

Through light, effortless dialogue, it nudges the present self to realize how they should act now.

V6’s Junichi Okada’s performance—portraying himself at a range of ages—is also a standout highlight.

Nippon Life Mirai Factory “Future Forms: 20s Self-Questioning – Marriage Partner” EditionJunichi Okada

Nice commercial: Nippon Life, Junichi Okada, “Mirai no Katachi” trilogy (three-part series)

It’s a funny commercial featuring Junichi Okada at ages ranging from his 20s to his 50s.

Whether it’s special makeup or not, each version of him looks perfectly matched to the era.

The Junichi Okada in his 20s, living in the present, is curious about what the future holds, but they won’t tell him because it would spoil the fun.

However, when he mentions the name of the girlfriend he’s currently dating, they respond with an “Ahh…” and a somewhat awkward reaction.

That just makes him even more curious, doesn’t it? (lol)

Nippon Life: “Today, I…” — Daily steps woven toward the future

Nippon Life Commercial 'For the Ones We Love: The Pillar' featuring Kuranosuke Sasaki

This commercial talks about a chain of mutual support and connection—by supporting someone, that person in turn supports someone else.

It portrays the kindness that, through repeated acts of compassion, builds a brighter world.

The content conveys a strong sense of hope, encouraging us to link small steps toward the future.

It’s a commercial that reminds us no one lives alone and that thinking of others is essential for moving forward.

Nippon Life: For the Ones We Love — Ticket Gate Edition

Nippon Life: For the Ones We Love — Ticket Gate Edition

This commercial is set at a train station ticket gate and depicts interactions between a father and his daughter.

Watching the daughter grow up and the father grow older is something many parents will likely see themselves in.

As the calm narration suggests, it’s hard to appreciate the value of insurance when you’re healthy.

It may feel like an expense.

But insurance you take out for the unexpected—even if it ends up never being used—is something essential… it might just be an expression of love itself.