[Nippon Life Commercials] Popular and All-Time Commercial Compilation [2026]

Nippon Life Corporate: Nissay Future-Nurturing Forest Project — “Nissay’s Forest Creation” Edition

Nice CM: Nippon Life, “Nissay Forest Creation” edition

This is a commercial stating that they engage in tree-planting activities as part of their social contribution.

For an insurance company, where a sense of security and trust is extremely important, activities like these may also be very significant.

The simple instrumental BGM also conveys a feeling of reassurance.

Nippon Life Corporate 'Tetsuya Matsumoto – Big Article' Edition

CM Tetsuya Matsumoto Nippon Life “Big Article” Version

This is a commercial that shines a spotlight on Tetsuya Matsumoto, a professional baseball player who rose from a developmental roster spot to the first team and made his mark.

You can really feel his mother’s feelings for him, and even though the commercial is short, it’s a tearjerker.

Also, Yuzu’s song is wonderful—it really tugs at the heartstrings.

Nippon Life: '125 Years of Unchanging Commitment'

Nippon Life - 125 Years of Commitment - 120-second commercial

This is the 2014 Nippon Life Insurance commercial, “125 Years of Unchanging Commitment.” It traces Japan’s history and transformations from 125 years ago to the present.

The Yurigaoka Children’s Choir’s “Song of Life” evokes a sense of nostalgia and reminds us of feelings we hold dear.

Nippon Life “Everyone’s Letters Project” VersionRikako Yagi

Rikako Yagi Nippon Life “Everyone’s Letter Project” TV Commercial

This commercial, featuring actress Rikako Yagi and a cute calico cat, is the “Everyone’s Letters Project” edition.

It depicts the scene of checking heartfelt letters sent by everyone and sending them out.

In this project, you input images and words into a generator to turn them into a letter and convey your feelings to someone important.

The commercial conveys how wonderful the initiative is.

It has a bright feel and leaves you warm and relaxed.

Nippon Life 'Life Train: Promise' EditionPierre Taki

Moving commercial by Nippon Life: Life Train 'Promise' featuring Pierre Taki

A man in a tuxedo rides a train, gazing out at the scenery with an anxious look.

On the verge of getting married, he seems worried about whether he can make his fiancée happy, just as her father did while raising her on his own.

But when the conductor asks, “Would you like to change your destination?”, the man snaps to attention, makes up his mind, and promises her father that he will definitely make her happy.

It feels like an emotional scene from a movie that almost brings you to tears, yet you don’t realize it’s an insurance commercial until the very end—that’s what makes it so clever (lol).

It’s a wonderfully memorable ad.

Nippon Life: “Today, I…” — Daily steps woven toward the future

Nippon Life Commercial 'For the Ones We Love: The Pillar' featuring Kuranosuke Sasaki

This commercial talks about a chain of mutual support and connection—by supporting someone, that person in turn supports someone else.

It portrays the kindness that, through repeated acts of compassion, builds a brighter world.

The content conveys a strong sense of hope, encouraging us to link small steps toward the future.

It’s a commercial that reminds us no one lives alone and that thinking of others is essential for moving forward.

Nippon Life: For the Ones We Love — Ticket Gate Edition

Nippon Life: For the Ones We Love — Ticket Gate Edition

This commercial is set at a train station ticket gate and depicts interactions between a father and his daughter.

Watching the daughter grow up and the father grow older is something many parents will likely see themselves in.

As the calm narration suggests, it’s hard to appreciate the value of insurance when you’re healthy.

It may feel like an expense.

But insurance you take out for the unexpected—even if it ends up never being used—is something essential… it might just be an expression of love itself.