Nippon Life Commercials: Popular and All-Time Ads Compilation [2025]

Nippon Life: "Miu Hirano – Keep Returning the Shots" (version)Miu Hirano

[Nissay (Nippon Life)] Table Tennis Edition 30-second Commercial

This is a commercial featuring table tennis player Miu Hirano.

The ping-pong table turns into a screen, projecting scenes from her journey so far.

While Miu Hirano is known for her many remarkable achievements, this CM reveals that she has also faced numerous hardships.

Her strength comes not only from her skill at table tennis, but from her unwavering effort to keep moving forward.

The ad is simple—just Hirano relentlessly returning the ball—but that simplicity is precisely what makes it so moving.

Nippon Life “Torch Runners Story: Kodaniya Kōdai” VersionKodai Haruya

Torchbearers share their real-life experiences! Heartwarming stories of bonds revealed in the 'Nippon Life Torchbearers’ Stories' commercial

This is a Nippon Life commercial titled “Torch Runner’s Story: Kodai Toharitani,” focusing on the Tokyo Olympics torch relay.

As a child, Mr.

Kodai Toharitani was diagnosed with Perthes disease and told he must not walk.

He lived in a wheelchair from an early age, supported by his family, friends, and teachers.

At 15, having overcome the illness, he is shown running—an image that brings tears to your eyes.

While torchbearers are often celebrities or former athletes, this commercial is wonderful because it introduces people from the general public who have persevered.

Nippon Life 'Torch Runners Story: Miyu Tarui' EditionMiyu Tarui

Torchbearers share their real-life experiences! Heartwarming stories of bonds revealed in the 'Nippon Life Torchbearers’ Stories' commercial

This is a commercial by Nippon Life titled “Torch Runner’s Story: Miyu Tarui,” featuring the Tokyo Olympics torch relay.

It shows a tiny baby girl, then her growing up, starting ice skating, and working hard.

It seems to be a half-life story of an athlete aiming to become a skater, but by the end we learn that Ms.

Tarui had a twin sister who passed away right after birth.

The opening line, “We were always together,” is revealed to have that meaning—making it a deeply moving ad.

Nippon Life Go! Japan! Campaign: “Women’s Volleyball – United as One”

Nice commercial: Nippon Life, All-Japan Women's Volleyball Team

This commercial carries the message that volleyball isn’t a sport played by just six people.

It’s true of all sports, but we can really do our best because there are people who support and cheer us on.

The CM song is “with you” by the folk duo Yuzu.

Nippon Life Contract Details Confirmation Campaign: Nara “Thanksmile” Version

Nippon Life | Employees who present documents to customers and confirm contract details

This is a commercial that uses the timeless classic loved around the world, the Carpenters’ “Top Of The World.” As the CM title says, this is the “Nara” version, and around this time Nippon Life produced several commercials themed around different prefectures.

Some viewers will surely recognize the scenery!

Nippon Life Mirai no Katachi Five-Star “Both!” Version

Haruka Ayase @ Nippon Life “Mirai no Katachi Five-Star ‘Both!’ Version”

This is a commercial for “Five Stars,” which provides both a lump-sum payment when you’re diagnosed with one of the three major diseases and ongoing support annuities afterward.

Haruka Ayase appears, suggesting “Both!!” to people struggling between two choices in various situations, highlighting the reassuring strength of “Five Stars.”

Nippon Life Mirai Support Women’s Era “To the women of 2011” version

Nice CM Nippon Life Mirai Support “To the Women of 2011” Version

This is the 2011 commercial for Nippon Life Mirai Support, Women’s Era: “To the Women of 2011.” It introduces women who live true to themselves, such as Hibari Misora, Mitsuko Mori, Pink Lady, Shizuka Arakawa, and Yoko Ono.

The background music is Roy Orbison’s “Pretty Woman.”