[Nippon Life Commercials] Popular and All-Time Commercial Compilation [2026]

Nippon Life Nissay Sustainability Project “Responsible Investment and Lending” EditionMasaharu Fukuyama

Nissay Sustainability Project: Responsible Investment and Lending

This commercial introducing Nippon Life’s initiatives features Masaharu Fukuyama.

The narration explains that insurance premiums entrusted by customers are being managed by investing in sustainable initiatives.

The sweeping scene lined with wind turbines feels refreshing, and the commercial also includes photos taken by Fukuyama himself.

The gentle acoustic guitar piece used as the BGM is also one of his works.

Titled “Walking with you,” the track is an instrumental written specifically for the commercial.

Nippon Life YOU MAY DREAM 'Ai Otsuka A Cappella' VersionAi Otsuka

Ai Otsuka Nippon Life commercial

This is the 2008 Nippon Life YOU MAY DREAM commercial, the ‘Ai Otsuka A Cappella’ version.

Promoting the special website ‘YOU MAY DREAM,’ it features a close-up of Ai Otsuka singing ‘Ai’ a cappella.

It’s a commercial where you can fully appreciate her impressive vocal ability!

Nippon Life Mirai no Katachi Five-Star “Both!” Version

Haruka Ayase @ Nippon Life “Mirai no Katachi Five-Star ‘Both!’ Version”

This is a commercial for “Five Stars,” which provides both a lump-sum payment when you’re diagnosed with one of the three major diseases and ongoing support annuities afterward.

Haruka Ayase appears, suggesting “Both!!” to people struggling between two choices in various situations, highlighting the reassuring strength of “Five Stars.”

Nippon Life Mirai Support “Morning” Version

NISSAY Mirai Support Morning.mov

It’s a commercial that makes you feel the arrival of morning, featuring moments like the sunrise, sunbeams streaming through a forest, and classic breakfast staples like fried eggs and milk.

Haruka Ayase also appears, and the way she enjoys the beautiful flower field is truly sublime.

The song used is Seiko Matsuda’s “Ruriiro no Chikyuu” (Azure Earth), covered by Aoi Teshima, whose vocals gained attention in the film Tales from Earthsea.

Her delicate, dreamy voice perfectly matches the morning atmosphere.

It’s a refreshing commercial that feels like it cleanses the heart.

Nippon Life Mirai Factory: 'Future Creation Story' Total Partner / REVO (Version)

Nippon Life commercial: Total Partner, REVO Edition — Sosuke Ikematsu, Yuka Itaya, Saki Matsuda

This is the Nippon Life Insurance commercial titled “Mirai Creation Story: Total Partner / REVO,” which aired starting in August 2012.

The CM song used is “Layla” by Derek and the Dominos.

The track is famous for its guitar phrases, but as you can hear, it also has a beautiful piano section.

Nippon Life Mirai Factory: “Future Creation Story” Total Partner / Living Benefits EditionSosuke Ikematsu, Yuka Itaya

Nippon Life Commercial - Future Creation Story: 'Total Partner Living Benefit Edition' Sôsuke Ikematsu

This is a commercial featuring actor Sosuke Ikematsu from Fukuoka Prefecture and actress Yuka Itaya, who is also active as a newscaster.

It aired starting around May 2012.

The song is “Layla” by Derek and the Dominos, a familiar tune from Nippon Life’s commercials.

Nippon Life Mirai Factory 'Future Creation Story' Interleague Game Edition

Nippon Life TV commercial: Future Creation Story 'Interleague Play Edition' starring Sosuke Ikematsu, Nao Minamisawa, and Shigeru Ogi

A commercial that seems to depict a meeting about the campaign timed with the Nippon Professional Baseball interleague series and its image character.

The fun twist is that, amid clashing opinions about the character, a single comment from the boss changes everyone’s minds in an instant.

The laid-back alpaca-themed character has a mysterious charm, and the sudden appearance of a full-body costume at the end is striking.

It’s a relaxed-feeling commercial that conveys the desire to get people casually interested in insurance through the campaign.