[Daiwa House Commercials] A roundup of popular and past commercials [2025]

Kyoto: The Way of the BowShinobu Otake

[TV Commercial] Co-creation and Coexistence: “Kyoto — The Way of the Bow”

This is a commercial from Daiwa House’s Co-Creation, Co-Existence series.

This particular spot features Kyoto’s traditional bow-making and the art of Kyudo (Japanese archery).

It focuses on the concept of “Do,” the path or way that has existed in Japan since ancient times—asking what exactly “the Way” means in the context of Kyudo.

The CM features master bow craftsman Kanju Shibata, conveying the spirit of craftsmanship and his deep feelings toward the bow.

Daiwa House Daiwaman SEASON 2 Episode 5 “Reasonless Opposition” EditionHidetoshi Nishijima, Hayato Ichihara

[TVCM] DAIWA MAN SEASON 2 Episode 5 “Aimless Opposition”

This features Hidetoshi Nishijima as Daiwaman and Hayato Ichihara as Nishijima’s manager.

The two step into an elevator and talk about Mr.

NEVER, Daiwaman’s nemesis.

Ichihara explains ZEH-M, which Mr.

NEVER opposes, but there doesn’t seem to be any reason to object to it.

The commercial lays bare Mr.

NEVER’s personality—he’s basically a spoiled, tantrum-prone child.

“Also in Shonan”Koji Yakusho, Sansei Shiomi, Toshinori Omi, Arata Furuta

Nice CM - Daiwa House: Koji Yakusho, Sansei Shiomi, Toshinori Omi, Arata Furuta “Also in Shonan” edition

The “Also in Shonan” version featuring Koji Yakusho’s comedic acting is popular.

Called out late at night, Yakusho is praised for his dancing in the commercial, but he has no memory of it.

On the tablet handed to him, he sees himself busting out razor-sharp moves… In reality, Arata Furuta was wearing special-effects makeup and a mask to impersonate Yakusho.

There are so many things to poke fun at that it’s hard to tell what the commercial is actually for (lol).

The Man Who Gathered the SunKoji Yakusho, Tori Matsuzaka, Sosuke Ikematsu

Two Spots: Daiwa House Commercials — Koji Yakusho, Tori Matsuzaka — “The Man Who Gathered the Sun” and “Logistics, too, by Daiwa House”

This video compiles two Daiwa House commercials that were released in 2015.

The company’s ads are so unnecessarily serious—almost unlike anything you’d expect from a home builder—that you can’t help but laugh.

These commercials feature a star-studded cast including Koji Yakusho, Tori Matsuzaka, and Sosuke Ikematsu, giving them a finish that feels like a drama or a film.

Ads like these make you want to watch right to the end.

Daiwa House Daiwaman SEASON 2 Episode 8 “Invitation” / Episode 9 “Scenery of the Future”Hidetoshi Nishijima, Hayato Ichihara, Tori Matsuzaka, Yajuro Bando, Gordon Maeda, Sara Minami, Kanji Tsuda

[TVCM] Daiwaman SEASON 2 Episode 8: “The Invitation”

[TVCM] Daiwaman SEASON 2 Episode 9: “Scenery of the Future”

This Daioh House commercial, broadcast in January 2025, features a star-studded cast of actors who have appeared in Daiwa House ads to date, all gathered together—an impressive lineup that’s part of its appeal.

It begins with the “Invitation” segment, depicting the performers summoned to a certain mountain lodge, and continues into “Future Scenery,” which showcases the various strengths of the Daiwa House Group.

The cinematic, immersive direction—like watching a scene from a film—is not to be missed.

Co-creation and Coexistence: Nara 'Toriniwa' EditionShinobu Otake

[TVCM] Co-creation and Coexistence: Nara - “Toriniwa” Edition

A Daiwa House commercial narrated by Shinobu Otake, themed around co-creation and coexistence.

Focusing on Imai-cho and Gojo-Shinmachi in Nara Prefecture, the commercial introduces the “tori-niwa,” or passage garden, found in these two towns.

A tori-niwa is a long earthen-floor corridor inside a house—an old-fashioned space that feels as if the street extends into the home.

In this space, you can sense not only people and goods passing through, but also air from outside.

The commercial shows how such tori-niwa have long connected people in their daily lives.

It highlights a unique yet warm system that these towns have cultivated.

D-Room “Trap” EditionJuri Ueno

Juri Ueno Kanabun? Daiwa House D-room commercial

This is the “Trap” installment of the D-room security rental series commercials featuring Juri Ueno.

A whole array of traps awaits her as she comes home—and they’re delightfully retro to boot.

She dodges flying shoes and makes her way down the hallway, careful not to step on chestnut burrs spread across the floor.

Then, in the living room, an overwhelming web of ropes and bells! It’s a setup where, once you get snagged, a bunch of alarm clocks start ringing.

If it were me, I wouldn’t want to come home to a place like this (lol).