![Wanted to watch them again! Summary of Kirin Ichiban’s commercials and their theme songs through the years [2025]](https://i.ytimg.com/vi/waVW-e3Qv4M/hqdefault.jpg)
Wanted to watch them again! Summary of Kirin Ichiban’s commercials and their theme songs through the years [2025]
While it’s easy to focus on the star-studded cast—starting with Arashi, rising young actor Gaku Hamada, and Ichiro, who drinks beer so deliciously with actor-level prowess—the CM songs also dramatically enhance the presentation.
This time, we’re spotlighting those commercial songs, as well as the direction of the commercials themselves.
Based on reliable feedback from our readers, we researched what’s popular and carefully selected the most highly regarded CM songs.
If you’ve been thinking, “I wanted to watch that one again!” this is for you—please take a look!
Here we go.
I wanted to watch them again! Kirin Ichiban Shibori commercials: a roundup of all the CM songs through the years [2025] (1–10)
L-O-V-E (Arrangement)Yuya Mori
In this commercial, three members of Arashi climb tall poles to harvest hops.
The song used is the series’ staple, “L-O-V-E.” The three of them look close and playful like children, and the beer they get to drink as a reward.
It’s a commercial that makes you feel like you could enjoy your beer with an extra touch of freshness.
New York, New York (arranged)Mutsumi Okada
A 2012 commercial for Kirin Ichiban Shibori Frozen Draft featuring Yu Aoi.
The beer foam is frozen, making it a perfect and fun choice for summer.
The music used is Mutsumi Okada’s “New York, New York.” It’s a commercial that conveys the joy of drinking beer with a fresh, new sensation!
Being young is wonderful (arranged)Yasushi Miyagawa
Here’s a refreshing commercial that shows an intense sandlot baseball game followed by a celebratory beer toast—arguably the best way to drink.
The music is Hiroshi Miyagawa’s “Wakai tte Subarashii” (“Youth Is Wonderful”), and like everyone playing in this pickup game, we’d love to keep both our workouts and our toasts youthful and full of fun!
Little Brown Jug (parody version)Gaku Hamada
A tantalizing clip where Gaku Hamada orders a beer at an eel restaurant, then keeps ordering dish after dish—shirayaki (grilled eel without sauce), kimo-yaki (grilled eel liver), umaki (eel omelet)—and the beer just keeps going down.
And finally, kabayaki (eel glazed with sauce).
I love how this series features parody songs sung as if the performers are speaking.
Or rather, the way their spoken words become the lyrics exactly as they are—that’s what makes it great.
L-O-V-ENat King Cole
This commercial featuring Kazunari Ninomiya from Arashi and Shinobu Otake is a great pairing.
Nat King Cole’s “L-O-V-E” adds a wonderfully classy touch.
Their exchange with beers in hand is charming and refreshing, making for a delightful piece.
The blissful music and visuals make it the kind of commercial that brings a smile to your face.
Always Look on the Bright Side of LifeEric Idle
This commercial introduces Kirin Ichiban Shibori Zero-Carb, highlighting that it delivers a full-bodied taste while keeping carbohydrates in check, as portrayed through a family setting.
In addition to Etsushi Toyokawa as the father and Ayami Nakajo as the daughter, Tomoyasu Hotei appears as the uncle, engaging in a conversation about what a zero-carb beer is like.
Their surprised expressions after sipping despite some initial doubt—and the way their bodies start to move afterward—convey the beer’s high-quality flavor.
Further enhancing the relaxed atmosphere depicted in the visuals is Eric Idle’s song “Always Look on the Bright Side of Life,” whose gentle rhythm and bright brass give a sense of both calm and fun.
Mr. Blue SkyElectric Light Orchestra
This uplifting commercial feels so good thanks to the rhythmic music of Electric Light Orchestra’s “Mr.
Blue Sky.” It’s memorable for showing Ichiro and Yu Aoi drinking an unexpectedly microwaved dark beer—hot stout.
Beer, a band, and smiles—what a wonderful combination!