Life insurance MC roundup: the warm, customer-centric presentation is appealing.

Meiji Yasuda “Going Beyond” Edition

Transcending — 60-second version

In 2024, the brand name changed from Meiji Yasuda Life to Meiji Yasuda, and this commercial promotes the brand statement “Going beyond the role of a life insurance company.” The slideshow-style visuals featuring beautiful photos characteristic of Meiji Yasuda commercials and music by Kazumasa Oda really catch the eye, don’t they? The BGM is “Tashika na Koto,” a staple in Meiji Yasuda’s commercials.

Released in 2005, this classic has been used in their commercials for many years.

Aflac ALL-in Plus Letter from Aflac: Episode 15 “Opening Night”Sho Sakurai, Ken Matsudaira

Aflac Commercial “Opening Night on Stage” 30 seconds

Once we take out insurance—like cancer insurance—we tend to just leave it as is, don’t we? This commercial highlights the importance of reviewing such policies and conveys the message that, now that you’ve realized it, you should review them right away.

It features a comedic twist where, while Ken Matsudaira is performing “Matsuken Samba II,” Sho Sakurai suggests revisiting cancer insurance—even though they’re in the middle of a live performance.

As Matsudaira hesitates because it’s during the show, Sakurai explains why it’s crucial to review cancer insurance, leading to his understanding.

The ad powerfully emphasizes that an early review is so important, it can’t wait—even for a live performance.

Kampo Life Insurance “While Strolling Around the Neighborhood: New Medical Rider” VersionHikaruhi

Hikorohi is surprised even herself to appear in a commercial! She gushes “So cute!” over a dog that’s great at dancing. Japan Post Insurance’s new CM: “Neighborhood Walk / New Medical Rider” edition.

This is one of a series of commercials that introduce Japan Post Insurance while depicting walks with a dog.

In this “Neighborhood Stroll: New Medical Rider” installment, Hikorohee appears and explains the hospitalization coverage provided by the new medical rider.

While preparing for the unexpected with insurance and trying to stay active in daily life, Hikorohee is joined by Josephine the Afghan Hound, who’s also working hard to exercise—so cute! The background music is Arthur Pryor’s “The Whistler and His Dog.” It’s a piece often used in other companies’ commercials as well, so many people may recognize the tune even if they don’t know the title.

Hanasaku Life Insurance Life Sugoroku: “If you choose by ‘the company whose contracts are growing now’” version / “If you choose by ‘premium’” version

Official: Hanasaku Life Insurance “If you’re choosing by ‘the company with rising contract numbers right now,’ Life Sugoroku” edition

Official: Hanazaku Life “If You Choose by [Insurance Premiums]” Edition of Life Sugoroku

This is a Hanazaku Life insurance commercial that uses a board game-style portrayal of life to convey criteria for choosing insurance in a fun way.

Its hallmark is a structure where choices advance like rolling dice, clearly communicating, in each installment, appealing points such as the peace of mind that comes from a large number of contracts and budget-friendly premiums.

The fact that many people choose it conveys trustworthiness, and viewers can relate to the coverage that helps you prepare while keeping costs down.

Another key point is how it expresses reliability as a partner supporting life’s important decisions, while adding a playful touch.

Across the series, it comes across as a dependable commercial that shows they’re a partner you can consult with confidence.

Nippon Life Mirai Support “Que Sera Sera” VersionHaruka Ayase

Haruka Ayase Commercial, Nippon Life, Mirai Support, Que Sera Sera Version, 30s

This commercial features Haruka Ayase portraying a woman struggling with worries as she goes through life.

Even someone who always seems cheerful and happy might actually be carrying various circumstances and concerns—watching this ad makes you feel that way.

No matter what happens, morning will always come.

If that’s the case, many of us want to spend our days with a smile and live aiming for a happy future.

I believe this commercial especially resonates with those who are feeling down and gives them courage.

Nippon Life Play, Support: “Now, to the Bridge of Glory.” (Version)yuzu

Nippon Life: Olympics [Yuzu] 30-second commercial

During the period of the Tokyo 2021 Olympic Games, a commercial aired featuring the duo Yuzu.

As footage of Olympic athletes competing played, the two performed their signature song “Eikou no Kakehashi,” which had once been chosen as the theme song for the Athens Olympics.

Watching this commercial, you can’t help but feel there’s no song more fitting for athletes who have devoted themselves to countless efforts and rigorous training in pursuit of the Olympics.

Even now, with time having passed since the Games, seeing it again brings back that excitement and emotion.

Meiji Yasuda After-Follow-Up: “The Happiness of Supporting Each Other” Edition

"The Happiness of Supporting Each Other" - 60-second version

Set to Kazumasa Oda’s hit song “Kyou mo Dokokade” (“Somewhere Today, Too”), this introduces Meiji Yasuda Life’s “After-Follow” plan.

With the hope of supporting your family’s happiness for a lifetime, it looks back at photos of a loving couple from their younger days and today.

The commercial is crafted to let you imagine the time they’ve spent and the way they’ve walked together, side by side and supporting each other.