Unforgettable! Memorable commercial jingles. Popular commercial songs.
“Once you hear it, you never forget!” “It keeps replaying in your head.” Do you have a song like that?
In particular, many of the songs used in TV commercials leave a strong impression on us in just a few seconds to a few dozen seconds.
In this article, we’ll introduce memorable CM songs that, for some reason, really stick in your ears!
We’ve picked out a variety of tracks across eras, from long-familiar tunes to recent buzzworthy CM songs.
See if you can find the ones that left a mark on you.
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Memorable Commercials [July 2025] (71–80)
Colonel BogeyKenneth Joseph Alford
This is a commercial announcing a campaign where you can receive Suntory Draft Beer in cans featuring caricature illustrations.
The illustration style is super cute, with a design that would make even people who don’t drink want one! In the CM, the performers’ names are chanted to the melody of “Colonel Bogey,” making it very catchy and memorable.
“Colonel Bogey” is a classic march composed in 1914 by Kenneth Joseph Alford.
Stay HappinessSalyu
This commercial conveys the rich fragrance of Lenor Happiness, inspired by the image of Riho Yoshioka surrounded by flowers.
The unique depiction of flowers blooming from clothing is striking, illustrating how the scent spreads and stays well.
Further emphasizing the gentle atmosphere of the flower-filled visuals is Salyu’s song “Stay Happiness.” Centered on an acoustic sound, its soft tones play lightly, and together with the vocals, it conveys everyday happiness and relaxation.
Just The Way You AreEXILE ATSUSHI
This commercial expresses the expansive fragrance of Lenor Happiness through a scene of two people watching fireworks side by side.
It humorously portrays how the character’s attention is drawn to a sudden whiff of scent from the side, causing them to miss the fireworks.
The fact that Erika Sawajiri realizes the character is being distracted by the fragrance also adds an amusing twist to the story.
Further highlighting the calm atmosphere of such an ordinary everyday moment is the song “Just The Way You Are” by EXILE’s ATSUSHI.
The gentle vocals layered over the serene sound convey a relaxed mood.
Memorable Commercials [July 2025] (81–90)
Original songMINJU、MOKA
The commercial introducing Devil’s Whisper Chocolate and Angel’s Invitation White Chocolate features ILLIT members MINJU and MOKA.
In each spot, the two appear dressed as a devil and an angel, singing and dancing.
The result feels just like a music video.
They sing original CM songs whose lyrics describe the flavors of each ice cream.
Both tracks are highly engaging—and, above all, a delightful treat for fans.
Shine with USixTONES
This commercial showcases how JR East’s Tohoku Shinkansen supports enjoyable journeys, as portrayed through SixTONES.
The direction is striking, with a scene moving from underground to above ground where the light comes into view, positively expressing the moment of setting off on a trip.
The sight of the Shinkansen racing through vast landscapes is another highlight, conveying the excitement of departing for new places.
Further heightening that sense of anticipation is SixTONES’ song “Shine with U.” Its brilliant sound and lively vocals leave a strong impression, evoking expansive scenery and a forward-looking feeling.
A Journey Where Flowers BloomHaruko
This commercial for Iyemon features scenes of Kyoto adorned with autumn leaves, rich in atmosphere.
It depicts Nao and Yu Aoki visiting Kyoto; Aoki, who had been weighed down by many worries, says, “Coming to Kyoto cleared my mind.” The spot ends with the two of them drinking Iyemon together.
Nao’s Kansai dialect is another highlight.
The background music is Haruko Hara’s “Hanasaku Tabiji.” Its elegant, courtly melody makes you feel as if your heart is being cleansed just by listening.
rutKazuyoshi Saito
This commercial showcases the car itself to highlight that with Blizzak, you can drive powerfully on any road surface.
The way it plows through the snow and then comes to a stop is particularly striking, and that imagery conveys a sense of security that supports the driver.
The song that strongly emphasizes the power of these visuals is Kazuyoshi Saito’s “Wadachi.” With its bold, resonant band sound and a forceful, almost thrown vocal delivery, you can feel the momentum of pushing forward.