Heartwarming nostalgic commercial jingles: a special collection of timeless hits that take you back.
“I want to hear that commercial jingle again!” Why not start a little journey to rediscover those memories? The melodies from the TV commercials we watched as kids have a way of suddenly resurfacing in our hearts.
Even if you’ve forgotten the product or the storyline, those catchy, nostalgic phrases are surely still etched in your memory.
In this article, we’ll introduce plenty of classic commercial songs that you’ll find yourself humming along to.
Enjoy these heartwarming melodies along with the memories of those days.
Heart-warmed by nostalgic commercial jingles. A special collection of classic hits that bring back those days (1–10)
Don't give up on your dreamsTakako Okamura
Takako Okamura’s “Yume wo Akiramenaide” (“Don’t Give Up on Your Dreams”) was released in 1987 and is one of her signature solo songs; she is also known as a member of Aming.
Written and composed by Okamura herself, it’s a breakup song that nonetheless conveys a powerful sense of encouragement to move forward.
It has become a staple as a motivational anthem and has been covered by various artists, which speaks to its popularity.
The song is used in a Tohoku Electric Power commercial, where its pairing with the visuals further highlights the determination to keep moving ahead.
Swaying feelingsZARD
ZARD’s “Yureru Omoi” (“Shakable/ Swaying Feelings”) was released in 1993 as their eighth single and is one of their signature songs, having become their second million seller.
The lyrics are by Izumi Sakai and the music by Tetsuro Oda.
With its powerful band sound layered with soaring vocals, it conveys a forward-looking attitude.
Another key point is that it’s a summer-themed track, giving an overall fresh and invigorating impression.
The song was also used in Otsuka Pharmaceutical’s Pocari Sweat commercial, further emphasizing its sense of refreshment and clarity.
Christmas EveTatsuro Yamashita
Tatsuro Yamashita’s “Christmas Eve” is a song released in 1983 that also drew attention when it was used as the CM song for JR Tokai’s winter-defining X’mas Express campaign.
While the lyrics convey a sense of loneliness, the sound carries a certain festive air that leaves a strong impression.
Elements like the inclusion of Pachelbel’s Canon in the interlude evoke images of Christmas joy and warmth in various ways.
Eri Fukatsu appears in the commercial, and together with the comical entrance of the person being awaited, it portrays the happiness of a couple.
Romantic FlightKome Kome Club
Kome Kome Club’s “Roman Hikō” is the group’s tenth single, released in 1990, and one of their signature songs.
Its distinctive, floating sound layered with powerful vocals leaves a strong impression, clearly conveying a sense of fun and exhilaration.
It’s also noteworthy that the song was reportedly written with the aim of getting an airline commercial offer—and, just as intended, it was chosen for a JAL commercial, which drew further attention.
It’s a refreshing track that seems to capture the excitement of setting off on a journey to somewhere unknown.
White LoveSPEED
This is the song used in the Shiseido Tissera Angel Drop commercial that aired in the late 1990s.
Members of SPEED also appeared in the ad, so many of you may remember it vividly.
Released in 1997, this track is one of their signature songs and was included on the following year’s album, RISE.
Set against a winter backdrop, the lyrics—vowing eternal love while feeling anxious that it might someday end—resonated deeply and moved many listeners.
This is my way of life.PUFFY
Puffy’s “Kore ga Watashi no Ikiru Michi” (“This Is the Way I Live”) is one of the duo’s signature songs and drew attention for being both written and composed by Tamio Okuda.
Its laid-back sound, which evokes a hint of languidness, combined with their relaxed vocals, leaves a strong impression, conveying the simple joys of everyday life.
The song was also used in a Shiseido Tissela commercial, where the two members of Puffy sing in a colorful, whimsical world and interact in conversation, expressing Tissela’s rich fragrance and a sense of relaxation.
Tonight is Boogie BackKenji Ozawa
Kenji Ozawa and Schadaraparr’s “Konya wa Boogie Back” is a track notable for its refreshing vocals layered with laid-back rap.
Including the sound and rhythm, it gives a strong impression of relaxed ease, conveying a sense of fun that comes from being at ease.
The song is used in a commercial promoting the opening of Ikebukuro P’PARCO, and the sight of Kenji Ozawa and Schadaraparr bursting out of a colorful room suggests the fun that awaits there.