Heartwarming nostalgic commercial jingles: a special collection of timeless hits that take you back.
“I want to hear that commercial jingle again!” Why not start a little journey to rediscover those memories? The melodies from the TV commercials we watched as kids have a way of suddenly resurfacing in our hearts.
Even if you’ve forgotten the product or the storyline, those catchy, nostalgic phrases are surely still etched in your memory.
In this article, we’ll introduce plenty of classic commercial songs that you’ll find yourself humming along to.
Enjoy these heartwarming melodies along with the memories of those days.
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- Shiseido commercial song. Popular commercial jingle.
Heart-warmed by nostalgic commercial jingles. A special collection of classic hits that bring back those days (1–10)
JoyfulIkimonogakari
Ikimono-gakari’s “Joyful” was released in 2009 as their 15th single, a song that expresses a sense of fun throughout.
Layered over its light, joy-conveying sound, the lyrics also emphasize the resonance of the words, showcasing an irresistible, sing-along kind of delight.
The track was created by request as a commercial song for Ezaki Glico’s Pocky, and the lively mood of the footage it accompanied became a focal point that drew attention.
Because the wording is so light and buoyant, the dancing in the video really stands out, vividly conveying the shared excitement and the thrill of everyone getting hyped together.
SHAKESMAP
SMAP’s “SHAKE” is the group’s 23rd single, released in 1996.
It was used as the theme song for their TV show and performed frequently at concerts, making it known as one of the group’s signature tracks.
With its light, dance-forward sound and vocals, along with the song’s lyrical worldview, it conveys a strong sense of fun.
The song was also featured in an NTT East Japan commercial in which the members appeared, lightly delivering the big news of reduced long-distance call rates.
Because it meshes with the buoyant track, the ad gives an impression that emphasizes enjoyment, exhilaration, and positive feelings.
Midsummer FruitSouthern All Stars
Southern All Stars’ “Manatsu no Kajitsu” (Midsummer Fruit) is a song released in 1990 as the theme for the film Inamura Jane.
Its gentle acoustic sound is striking, and the lyrics portray poignant summer scenes.
Among Southern All Stars’ many hits, it could be considered a signature ballad.
As for commercial use, it was featured in a Recruit TV ad for Weekly B-ing starring Keisuke Kuwata; the contrast between the sorrowful song playing and Kuwata’s rapid speech in the commercial left a memorable impression.
Heart-warmed by nostalgic commercial jingles. A special feature of classic songs that bring back those days (11–20)
Winter,againGLAY
GLAY’s “Winter, again” was released in 1999 as their 16th single, and it’s a signature song for the band that’s cherished as a winter classic.
Its structure is striking, moving from a poignant mood that evokes the chill of winter to a gradual build in intensity toward the chorus, conveying a sense of strength to get through the season.
The song was used in JR East’s “JR SKI SKI” commercials, which was one of the factors that helped it become a well-known winter staple.
Because it overlaps so well with the feelings of winter’s cold and the sparkle of snow, it vividly highlights the excitement of heading into snowy landscapes.
I feel Coke 87Chikuzen Sato
Among Showa-era commercials, the 1987 Coca-Cola ad is especially renowned in the advertising industry as a masterpiece.
Its nostalgia-rich visuals, packed tightly with the atmosphere of the time, are sure to bring back memories the moment you see it.
The background track, “I feel Coke 87,” is also a timeless classic among commercial songs, and it drew attention again in 2023 when a cover version was featured in a new ad.
BLUE BIRDAyumi Hamasaki
In the Zespri commercial that aired in 2006, the featured performers were Kenji Sakaguchi and Yuri Ebihara.
The BGM was Ayumi Hamasaki’s “BLUE BIRD,” making it a commercial that truly encapsulated the 2000s.
It’s a CM packed with the atmosphere of that time, and watching it now brings back a strong sense of nostalgia.
I can see you againKetsumeishi
This is a Shiseido Anessa sunscreen commercial that aired in 2007.
It shows five women in swimsuits running along the beach, but if you look closely, all of them are Yuri Ebihara! The memorable twist is that Ebihara appears to have duplicated herself.
The background music was by RIP SLYME, who were at the height of their popularity at the time.
The song, titled “Mata Kimi ni Aeru” (I’ll See You Again), was written specifically for this commercial.