Pocari Sweat commercials: A collection of ads that evoke summer and youthful vibes.
Otsuka Pharmaceutical’s sports drink, Pocari Sweat, has been producing commercials since the 1980s, and we still see new ones every year.
Featuring invigorating direction—like summery scenes set against the ocean or youth-filled stories centered on school clubs—Pocari Sweat’s commercials are known for stirring your emotions.
The cast and the background music used in the ads also draw attention as key attractions.
In this article, we’ll introduce all the Pocari Sweat commercials produced to date, so don’t miss this opportunity to check them out.
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Pocari Sweat commercials: A collection of ads that capture the feeling of summer and youth (41–50).
Takeshi and Indonesia
The Pocari commercial featuring Beat Takeshi uses the song “The Life Is Simple And Beautiful” by reggae singer LIKKLE MAI.
LIKKLE MAI’s stylish, pop-tinged music is a perfect match for the colorful Indonesian scenes shown in the ad.
It makes you feel like you want to take the song with you and travel to Indonesia.
It’s full of a lively, feel-good vibe that makes your body want to dance.
Pocari Sweat commercials: A collection of ads that evoke summer and youth (51–60)
“Be careful, young lady” version
This is a single released by Yosui Inoue in 2018, written specifically for a Pocari Sweat commercial.
The sound of the song is delightful, packed with Inoue’s characteristic playfulness.
Centered on the theme “Be careful, young lady,” it also captures a gently dreamy summer mood that’s truly charming—a tropical vibe.
The music video, featuring Rikka Ihara, the former captain of Osaka Prefectural Toinokoka High School’s dance team that became famous for the “bubble dance,” shows her dancing joyfully and is really entertaining, so be sure to enjoy it along with the song.
Gesture, here we go.
The original song was written by Akiko Yano and performed by Agnes Chan, and later gained popularity when Akiko Yano did a self-cover.
This version—sung by Yo Yoshida and Rio Suzuki, who appeared in the commercial as the “Pocari mother and daughter,” with the creator Akiko Yano joining in a guest-like role—has a different charm of its own.
The lyrics convey feelings for a beloved person, but given the commercial’s content, this version also evokes the love between parent and child.
Winter Is Tough
This commercial features Yo Yoshida and Rio Suzuki, the two now familiar faces from the Pocari Sweat ads.
In each of their commercials they sing various songs, and in the “Winter Is Tough” version, they perform Kenji Ozawa’s 1995 track ‘I Can’t Say Goodbye.
’ When it was first released, the song was also used in a candy commercial that Ozawa himself appeared in.
The lyrics express a frustrating feeling: knowing you have to say farewell to happy days, yet being unable to shake a lingering sense of loneliness.
The charming harmonies of Yo Yoshida and Rio Suzuki seem to gently wrap that loneliness in warmth.
Parade on the Slopes
In the “Ski Slope March” version, Yoshida Yō and Suzuki Rio sing and dance as kindergarten children march along.
The song performed by the characters in the commercial is ‘Surf Paradise, Ski Paradise,’ written by singer-songwriter Matsutoya Yumi.
It depicts a wintertime romance between adults, expressing feelings of love for someone special.
With gently unfolding synth tones, her supple vocals resonate throughout the track.
It’s a CM song that perfectly matches winter scenes—moving your body or taking a sip of Pocari after finishing a song.
The Swaying Feelings of a Mother and Daughter
The Pocari Sweat commercial featuring Yoshida Yō and Suzuki Rio is striking for their beautiful harmonies.
The song they sing is ZARD’s “Yureru Omoi.” In fact, this track was also used as a Pocari Sweat commercial song back when it was released in 1993! The actress who appeared in the commercial then was Sae Isshiki.
More than 25 years later, the song has been brought back as a Pocari Sweat commercial theme through a cover by these two actresses.
Don’t miss their refreshing vocals that capture the feeling of summer!
Get ready for summer! Get used to the heat!
The “Get Ready for Summer! Get Used to the Heat!” spot conveys how your body can acclimate to heat through running, training, and bathing.
The song featured in this commercial starring Hatsune Miku is “From Tokyo,” produced by Takaaki Natsushiro, who is active as both a Vocaloid producer and a singer.
A driving band performance resonates with the freshness and bittersweetness of youth.
The lyrics, which honestly portray feelings like “being yourself” and “having met someone important,” also convey a sense of passion.
It’s a Pocari Sweat commercial song that teaches you what to watch out for during club activities and exercise.