Shampoo commercials: A roundup of popular products’ ads from each manufacturer
There are so many different shampoo product lines released by various manufacturers that when you go to the shampoo aisle, there are so many options it’s hard to decide which one to buy.
And the fact that there are so many shampoos means there are just as many commercials being aired!
In this article, we’ll introduce a whole range of shampoo commercials all at once.
Commercials for products developed for specific genders and age groups are directed to match each target audience.
It’s fun to compare them and see the differences, so be sure to check out a variety of commercials.
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Shampoo commercials. A roundup of popular commercials from each brand (1–10)
Kose Cosmeport Je l’aime “Je l’aime of Memory” VersionMinami Hamabe
Set in a flower field, this commercial features Minami Hamabe introducing the appeal of Je l’aime shampoo and treatment.
It highlights the product’s strengths—fragrance, moisture, and a silky-smooth feel—alongside visuals of glossy hair.
Blending in nostalgic, film-like shots, the ad leaves a striking impression.
Kao Essential Premium Barrier Shampoo & Conditioner Sparkle Moist
Here’s a refreshing track that fits perfectly with a shampoo and conditioner commercial.
The lyrics, which rhyme almost like a rap, are pleasant to the ear.
It evokes the image of Blue Hawaii shaved ice from summer festivals during our youth.
The song also conveys the clean, invigorating feel of the shampoo.
The commercial’s concept suggests a shampoo that restores moisture to hair damaged from dyeing it freely during the summer, regardless of school rules.
It’s the kind of song that makes you want to give it a try.
Essential THE BEAUTY “Hair Texture Beauty Series Declaration”
Yama, whose activities as a singer have drawn widespread attention and propelled them into the spotlight, continues to make waves by performing with their face concealed and with a gender-neutral singing voice.
Yama’s song “Sekai wa Utsukushii Hazu Nanda” has been selected as the CM song for Essential THE BEAUTY’s “Hair Texture Beauty Series Declaration.” It’s a grand track that evokes a sense of hope for what lies ahead.
You’ll likely hear more of Yama’s work in everyday life going forward, so keep an eye out!
Shampoo commercials. A roundup of popular commercials from each brand (11–20).
Kao Essential The Beauty “Hair Texture Beauty Series Declaration” VersionAlice Hirose
This commercial promotes the idea that using Essential gives you smooth hair that feels beautiful to the touch.
It depicts Alice Hirose touching her own hair, and her smile conveys the exhilaration of having beautiful hair.
The song that further highlights the bright, uplifting atmosphere shown in the visuals is yama’s “The World Ought to Be Beautiful.” With its striking string arrangements, the song’s grand sound strongly conveys a forward-looking attitude and a clear, radiant feeling.
Ichikami: “Open the front door and shampoo right away” version
The Ichikami commercial featuring Haruna Kawaguchi’s lively performance is striking.
For a shampoo ad, it’s unusually impactful and comical.
The song used in the Ichikami CM is “Awa Our Music” by the band Yabai T-Shirts Yasan, also known as “Yaba-T.” Up to the pre-chorus it has a heavy metal vibe, but the chorus turns comical and approachable, making the dynamics alone fun to listen to.
With wordplay and a playful spirit throughout, it’s a track brimming with creativity.
Getting into Yaba-T’s world through this CM song is definitely an option.
Ichikami: "Happy every time you use it" edition
In the Ichikami commercial featuring Haruna Kawaguchi, the product is introduced to the rhythm of the famous intro to “BE MY BABY.” The song is by COMPLEX, a duo consisting of singer Koji Kikkawa and guitarist Tomoyasu Hotei.
Although it was released in 1989, many people may have heard it through the Ichikami commercial and other media.
From the first verse onward, Koji Kikkawa’s beautiful vibrato is on full display.
It’s a powerful, masculine track.
Kao MEMEME “with MEOVV” EditionMEOVV
This commercial promotes the appeal of MEMEME, Kao’s new haircare brand, through the stylish presence of MEOVV.
Set against various backdrops, it features dance performances that powerfully express the pursuit of one’s own unique, beautiful hair.
The song that further accentuates the cool and powerful vibe of the visuals is MEOVV’s “ME ME ME.” It’s dance music with a strikingly resonant rhythm, and the smoothly layered vocals convey a sense of ease and confidence.