Compilation of Shinken Zemi commercials. Benesse’s correspondence education courses.
Benesse’s correspondence education program, Shinken Zemi, offers a wide range of courses for students from elementary to high school.
Many current students are enrolled, and plenty of adults likely took it in the past as well.
In this article, we’ll showcase a collection of Shinken Zemi commercials.
The high school course ads memorably portray youth as a theme, while the elementary and junior high versions emphasize how fun studying can be.
We’ll also touch on the featured performers and background music, so if there’s a commercial you’ve been curious about, be sure to check it out.
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Compilation of Shinken Seminar commercials. Benesse’s distance learning courses (1–10)
Benesse Shinken Zemi Junior High Course: “AI Learning Assistant and Older Sister”Kanna Hashimoto
This is a commercial showing Kanna Hashimoto’s middle school brother taking the Shinken Zemi Junior High Course.
It highlights how you can study with a plan tailored to you using a tablet.
The background music is Sumika’s “Sense of Wonder,” a familiar song from Shinken Zemi commercials.
Listening to its lyrics, which cheer you on to move forward on your own, is sure to give you courage!
Benesse Shinken Zemi High School Course: “Smartphone and Text” Version
This commercial portrays a male student being impressed by a female classmate’s fulfilling school life.
The girl quickly decides on a club right after enrolling, and she keeps up with her studies during her commute and at home by using her smartphone.
There’s a memorable, comedic moment where the boy says, “You’re really moving ahead!” but she hardly pays him any attention.
It clearly conveys that with Shinken Zemi, you can study efficiently and understand things easily.
The BGM features Sumika’s “Sense of Wonder,” a wonderful cheer song that boosts your motivation to move forward.
Benesse Shinken Zemi High School Course: “High School Life” EditionSuzu Hirose
This is a commercial that proposes how first-year high school students should study by working backward from passing university entrance exams.
In the video, it introduces the idea that studying in 15-minute sessions is effective, and many viewers probably thought, “I might be able to do this!” The commercial features Suzu Hirose and seems to show her trying to balance both club activities and studying.
Compilation of Shinken Zemi commercials. Benesse’s correspondence/online education courses (11–20)
Benesse Shinken Zemi Junior High Course: “Summer to Crush Weak Subjects” Edition
This is a commercial introducing the special summer course of Benesse’s Shinken Zemi Junior High School program.
It highlights a short-term intensive curriculum tailored to each student’s weaknesses, emphasizing that they can overcome their weak areas during the summer vacation.
The background music features SHISHAMO’s 2017 release “BYE BYE.” Although the song portrays the feelings of a woman who can’t get over the pain of a past heartbreak, she’s determined to say goodbye to her moping self this summer.
It’s a song that can give courage not only in love but also to anyone who wants to work hard at something this summer.
Benesse Shinken Zemi High School Course 'Declaration to Go on the Offensive'Tao Tsuchiya
This is an introductory commercial for the Shinken Zemi High School Course featuring Tao Tsuchiya.
Multiple plans are offered to match your target school’s level, making it clear that there’s a roadmap to achieve your goals.
On top of that, the tagline “Everything you need to do is right here” feels very reassuring.
The background music is the high-energy track “Marching Band,” released by ASIAN KUNG-FU GENERATION in 2011.
Its forward-looking message—“Even while carrying all kinds of emotions, light the way to the future and move forward!”—is expressed in Masafumi Gotoh’s own words.
It’s a song that sets listeners’ hearts ablaze.
Benesse Shinken Zemi Junior High Course: “Becoming a Middle Schooler!?” / “Choose Your Level” / “Join a Club” / “Let’s Overcome Weak Subjects”Sho Sakurai
This is a commercial with a story in which, at the producer’s request, the character ends up living a middle school life.
It’s not just about becoming a middle schooler; they also have to study and are given Shinken Zemi materials.
Although they’re confused by the pace of the school lessons, it’s striking how they make it through by using Shinken Zemi, which lets them choose a course that matches their level.
The ad fully highlights Shinken Zemi’s strengths, such as being able to balance club activities and having personalized drills tailored to one’s weak areas.
Benesse Shinken Zemi High School Course “First Day of School” VersionYuko Oshima
This commercial shows Yuko Oshima playing a high school student on her first day of school.
It promotes starting the Shinken Zemi High School Course when you enter high school, and also introduces a limited-time campaign where you can get an electronic Japanese–English dictionary with a listening function.
Oshima’s energetic presence really stands out.
The background music is TOKIO’s “Aiming for Tomorrow!,” written specifically for this commercial.
The lyrics, which encourage pressing forward with hope and looking only ahead, are truly captivating.