[From timeless classics to the latest hits] A roundup of catchy commercial songs

I feel CokeDaisuke Inoue

I feel coke / Daisuke Inoue

This is a commercial for the Big Mac, a flagship product that has been loved for many years.

It emphasizes that the product has been beloved in the past and will continue to be in the future.

A key highlight of this ad is its use of visuals and music that evoke the 1980s.

The commercial features iconic, fan-favorite scenes selected from Maison Ikkoku, Kimagure Orange Road, and The Super Dimension Fortress Macross: Do You Remember Love?.

Additionally, the background music is “I Feel Coke,” a track used in a classic cola TV commercial that’s remembered as a masterpiece from the 1980s.

It’s a commercial that floods you with ‘80s nostalgia through both sight and sound.

Closed Archive vs. TK (Ling tosite sigure)Tokyo Ska Paradise Orchestra

Closed Archive VS. TK (Ling Tosite Sigure) [Teaser] / Tokyo Ska Paradise Orchestra

MARO17: “Let’s nail it from the very start.” Full Version

This is a commercial that promotes MARO17—a brand that offers NatureLab’s shampoos and body soaps—through stylish animation.

It tells a story centered on Tetsu, a private detective, building anticipation for how the narrative will unfold from here.

You can really feel the passion behind the fact that the animation was created specifically for this CM.

Further elevating the stylish atmosphere of the animation is the track “Closed Archive” by Tokyo Ska Paradise Orchestra.

Featuring TK from Ling tosite sigure as a guest, it adds an unusual edge to the light, skanking ska.

You can sense a forceful, trailblazing energy not only in the sound but also in the vocals.

the same storyHumbert Humbert

The Same Story – Humbert Humbert

The Kao Attack laundry detergent commercial features many popular actors, including Tori Matsuzaka, Masaki Suda, Kento Kaku, Shotaro Mamiya, and Yosuke Sugino.

It’s often seen on TV, and the song used in it has also drawn attention.

The track is by the male-female duo Humbert Humbert.

With its crisp acoustic accompaniment and the duo’s warm vocals, the song leaves a strong impression.

The title, “Onaji Hanashi” (The Same Story), and its lyrics depicting everyday life in a gentle, unassuming way are likely to have stuck with many viewers.

When the Saints Go Marching In

Saints’ Parade / When the Saints Go Marchin’ In / American Folk Song / Piano

Hon-Shibori™ - Made with Only Fruit and Alcohol, 30-second Version

This is a commercial showing Shotaro Mamiya recommending Hon-Kibori to his older-sister character, played by Wakana Matsumoto.

Learning that the only ingredients are fruit and alcohol, Matsumoto is surprised but brushes it off, saying, “But in the end, it’s all about the taste.” However, after a single sip, she’s struck by how good it is and quietly says, “I like it.” Her reaction really conveys, in a genuine way, that “it’s truly delicious,” doesn’t it? The background music is an arrangement of “When the Saints Go Marching In,” creating a calm and relaxed atmosphere.

Brand New EyesToshinobu Kubota

Brand New Eyes

NESCAFÉ Ice Blend 'Quality for Iced Coffee' 15-second Version

This is a commercial that promotes how Nescafé’s Ice Blend lets you easily enjoy high-quality iced coffee.

It shows Yukino Kishii savoring iced coffee against a white backdrop, and through the depiction of rushing wind and her smile, you can feel a refreshing, premium taste.

The song that underscores the freshness and calm conveyed by the visuals is Toshinobu Kubota’s “Brand New Eyes.” The gentle piano tones layered with his powerful vocals evoke feelings of hope for the future.

NEWSmileJO1

JO1 CM ROUND1 “Giga Crane Game Stadium” Version

This is a commercial introducing Round One’s Giga Crane Game Stadium, where a wide variety of crane games are lined up in a spacious area.

Members of JO1 are shown enjoying the crane games, and their fresh, cheerful smiles vividly convey a sense of excitement.

Amplifying the fun and thrill of the visuals is JO1’s song “NEWSmile.” Released in 2023, the track is distinguished by its bright brass tones and bouncy rhythm, and the crisp, precise vocals layered on top convey a contagious exhilaration that makes your body want to move.

Centered on the theme of smiles, the song exudes a joyful atmosphere that you can feel directly from the sound.

NEWSmileJO1

ROUND1 x JO1 TV commercial: “Play to the fullest! ROUND1” version, 15 seconds

This is a commercial that conveys how Round1 offers a variety of ways to have fun, from bowling and karaoke to much more.

Centered on the theme “Play to the fullest,” it features the members of JO1, whose bright smiles show that it’s a place anyone can enjoy.

The music that further amplifies the fun portrayed in the visuals is JO1’s ‘NEWSmile.

’ Its buoyant rhythm, which includes brass instruments, is striking, and the calm yet groovy sound communicates a sense of exhilaration.

The vocals also bounce along with the rhythm, vividly expressing a feeling of excitement.