Whose song is it? Popular Volkswagen commercial song. Historical CM songs [2025]
When you think of the German automaker Volkswagen, you probably picture its familiar “VW” logo! In addition to cute and stylish models like the Golf, Polo, and Beetle, their cool SUVs like the T-Cross and T-Roc have also become popular in recent years.
In this article, we’ll focus on the music used in Volkswagen’s commercials! Alongside sleek Western tracks, you might be surprised to learn that many songs by Japanese artists are also featured.
Try looking up the songs that caught your ear in the commercials!
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Whose Song Is It? Popular Volkswagen Commercial Tunes. A History of VW CM Songs [2025] (11–20)
Put Your Coat OnAndrew Britton, Jesse O’Mahoney & Owen Lloyd
This song, with its light atmosphere that perfectly matches the image of a family-friendly car, is “Put Your Coat On,” featured in the New Golf Touran commercial.
It’s a track released by Andrew Britton in 2015.
Centered on guitar, it carries a folk and country vibe.
The title “Put Your Coat On” literally means “Put on your jacket.” It’s a breezy, romantic tune that makes you want to take someone special out somewhere.
Waiting for YouChara
“Waiting for You,” which played in the “Chara×up!” segment, is a track from the 2012 album Cocoon.
It has a unique charm that blends a sense of speed with a soft, floaty feel.
Chara’s distinctive vocals are sweet and soothing, creating a relaxed mood.
The lyrics are entirely in English, and since it was also used in a Volkswagen commercial, it’s a stylish number that’s perfect for playing on a drive.
Doesn’t it make you feel like a wonderful day is about to begin?
Start It UpCampfire
This track, with its provocative intro and memorable shout-outs, is the song used in the commercial for the new Golf equipped with IQ.
Light.
It was released in 2019 by hip-hop artist CAMPFIRE.
The high-impact rap really electrifies you! A fuzzy synth bass adds drive to the track, and as it moves into the latter half, strings come in, heightening the serious mood.
It’s especially recommended if you like artists like Eminem.
If You Could Read My MindScala & Kolacny Brothers
This song, featured in a golf commercial in 2018, is a cover of singer-songwriter Gordon Lightfoot’s mega-hit “If You Could Read My Mind” by the Belgian choir Scala & Kolacny Brothers.
The choral vocals create a strikingly mystical atmosphere.
Compared to the original, the tempo is slower and the instrumentation is completely different, but the simpler the arrangement, the more the beauty of the melody stands out.
Bring me up!Toshinobu Kubota
“Bring me up!” was used as the commercial song for the Volkswagen up!.
It’s a single released in 2013 by Toshinobu Kubota, a legend of the Japanese R&B scene.
He also appeared with Chara in the commercial.
Whether you saw it on TV back then or are hearing it for the first time now, the song features a catchy hook that sticks instantly and a superb groove.
It’s funky pop—perfect for driving, and it’ll put you in a lively, feel-good mood anytime.
Original songAugust Young
The song that played in the T-Cross commercial—the SUV known for the “T-sai” catchphrase.
Many of you probably thought it sounded “Led Zeppelin-ish,” right? It turns out the vocalist is August Young from the tribute band Mr.
Jimmy, as mentioned by Jimmy Sakurai from the same band—whose live performance was even seen by Led Zeppelin’s guitarist, Jimmy Page.
The energetic vocals and guitar riffs perfectly complement the liberating, expansive vibe.
It’s the kind of track that makes you want to tear across the wilderness with your beloved car.
Whose Song Is It? Popular Volkswagen Commercial Tunes. A History of VW CM Songs [2025] (21–30)
ONE LIFEKyosuke Himuro
The song that played in the new Golf Variant “Trek+ing” commercial was ONE LIFE, released in 2014 by Kyosuke Himuro, the vocalist of the legendary rock band BOØWY, from his solo work.
It’s a track he wrote specifically for the commercial in which he himself appears, and it’s a message song that sings about the strength to survive with a steady sense of tempo.
It also conveys a subtly mysterious atmosphere and a worldview of pushing past one’s limits.
The quietly burning passion of Himurock really hits home!