Lovely commercial jingle

Whose song is it? Popular Volkswagen commercial song. Historical CM songs [2025]

Editor-in-Chief, RAG MUSICKeisuke Hane
Editor-in-chief of RAG MUSIC. After working at a music studio and in wedding sound engineering, joined the RAG MUSIC editorial team in 2016. Experienced with various instruments: marching band in elementary school, clarinet in middle school wind ensemble, and drums in a band from high school onward. Drawing on personal music activities and professional experience, produces daily articles, including song introductions, features on music festivals around Japan, and live reports. Enjoys a wide range of music, from domestic and international rock to, more recently, a broad spectrum of J-pop.

When you think of the German automaker Volkswagen, you probably picture its familiar “VW” logo! In addition to cute and stylish models like the Golf, Polo, and Beetle, their cool SUVs like the T-Cross and T-Roc have also become popular in recent years.

In this article, we’ll focus on the music used in Volkswagen’s commercials! Alongside sleek Western tracks, you might be surprised to learn that many songs by Japanese artists are also featured.

Try looking up the songs that caught your ear in the commercials!

Whose Song Is It? Popular Volkswagen Commercial Tunes. A History of VW CM Songs [2025] (21–30)

Volkswagen New Polo: “Because it’s no longer an era where being cute is enough to survive.”

MotivationNakamura Emi

Motivation

Motivation Nakamura Emi

From KO to revenge, depicted from the perspective of beautiful fighter RENA / Special movie for the new Polo

This song, featured in a Volkswagen Polo commercial, is included on singer-songwriter NakamuraEmi’s 2018 album “NIPPONNO ONNAWO UTAU Vol.

5.” It’s said to be a re-arranged version of a track from her indie days.

NakamuraEmi’s vocals—like an instrument in their own right—and the aggressive yet positive message depicting a fight under the banner of “It’s up to me” are truly empowering.

It’s an encouraging anthem dedicated to working women.

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Volkswagen T-Roc: “New T-Roc — Make life more rock.”

Original song

Volkswagen Facelifted Late-Model T-Roc Commercial 15s “The new T-Roc: Make life more rock.” Version (from July 2022~)

One of the most memorable commercials for music fans is the T-Roc’s “New T-Roc: Make Life More Rock.” The play on the product name T-Roc and “rock” left a strong impression.

It also features an original track with distinctive guitar sounds.

The melody has a satisfying, deep bass, and if you listen closely, you can hear a female vocal.

Her powerful singing conveys a message about making life better.

The vocals swell toward the end, so be sure to listen carefully.

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Volkswagen The New Golf “Golf First Surprise”

Go The DistanceDEAN FUJIOKA

DEAN FUJIOKA & The Record of Concealment – “Go The Distance – JP Ver.” (Official Promotion Video)

Go The DistanceDEAN FUJIOKA

This commercial features Dean Fujioka and introduces the appeal of the new Golf.

It showcases its strengths in every aspect—exterior, interior, and driver-assistance systems—making it a comprehensive ad that lets you grasp the key features of the new Golf just by watching it.

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Volkswagen The new ID.4 Launch TVCM

Original song

Volkswagen The new ID.4 Launch TV commercial 30s 2022.11~

The commercial “The new ID.

4 Launch” features a little girl who, like a superhero, shoots lightning and charges a car.

What really highlights her coolness is the original track with an electro-music vibe.

In the opening scene, where the girl walks slowly and unleashes a bolt, the music takes on a sacred tone with choral elements; in the later scene, when it’s revealed that what we saw was a conceptual visualization, the music briefly quiets down and then shifts to a pop style.

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Volkswagen new Polo: “We make the future real.”

U Know U Want ToX-Ray Dog

U Know U Want To

U Know U Want ToX-Ray Dog

You might expect the grand orchestral classical track to begin with music—but what bursts in to blow it away is the brisk, strummed sound of a guitar.

The studio featured in this commercial is X-Ray Dog, a Hollywood music studio headquartered in Burbank, California, headed by Chris Field.

They produce virtually every kind of music, from pop and rock to electronic and 3D sound, as well as funk, jazz, and salsa.

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Volkswagen GTI Wörthersee: The Birthday Part

It’s OkTom Rosenthal

Tom Rosenthal – It’s OK (Official Video)

It's OkTom Rosenthal

The song used in Volkswagen’s “GTI Wörthersee: The Birthday Part” is by London-based singer-songwriter Tom Rosenthal, known for his pop songs.

It’s included on his 2013 compilation album B-Sides.

A gently rendered ballad carried by a plaintive piano melody, it seems to depict the bittersweet passing-by of two people who matter to each other.

You may find yourself relating to the lyrics, which echo the feeling of putting on a brave face.

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Volkswagen The All New 2018 VW Tiguan

AlineChristophe

Aline

AlineChristophe

“Aline,” the song featured in the Canadian commercial for “Volkswagen The All New 2018 VW Tiguan,” is a single first released in 1965 by French pop singer Christophe, and it was his initial hit.

Its nostalgic, comforting melody is striking.

Though the lyrics lament a breakup, the song also carries a gentle, romantic atmosphere that can enhance a couple’s mood.

A personal favorite of Christophe himself, he cherished and continued to sing it, and the song is filled with love.

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