A roundup of Western songs used in mobile phone and smartphone commercials
When it came to mobile phone commercials, it used to be only the three major carriers, but since the advent of smartphones, there’s been an increase in ads for the devices themselves from various manufacturers.
In the past few years, budget SIMs have also taken hold, and many telecom operators are now airing commercials.
In this article, we’ll introduce Western songs that have been used in commercials related to mobile phones.
Recently, a wide range of tracks—everything from songs that perfectly match the sleek image of smartphones to more familiar, approachable tunes—are being chosen, regardless of how well-known they are.
We’ll present these by company and brand featured in the commercials!
Western songs used in mobile phone and smartphone commercials (1–10)
Lambent RagClark
This is the introduction video for the first Air series iPhone, announced in September 2025 alongside the iPhone 17 lineup.
It highlights how the device remains about 6 millimeters thin while featuring the same A19 Pro chip as the iPhone 17 Pro.
In addition to its thinness and lightness, the video emphasizes increased durability, as well as high processing power and camera performance.
The background music is Lambent Rag by the UK-born artist Clark—an exquisitely beautiful track that showcases his strength in ambient and classical styles, with an almost mystical allure.
New Age CrisisJean Dawson
This is the introduction video for the iPhone 17 Pro, unveiled in September 2025.
It highlights a unibody milled from a block of aluminum, emphasizing its light weight, durability, and strong thermal efficiency, along with improvements to the battery, camera, and chip performance.
It also showcases a cooling system designed to harness the capabilities of the new chip, making the device’s advancements crystal clear.
The piece with the striking piano melody that sets the tone for this sleek commercial is New Age Crisis by American musician Jean Dawson.
While the ad uses only the piano accompaniment, the original track features powerful vocals, drums, and choral elements that create a grand atmosphere.
FrankieNEW!Barrie
Barry began as a band led by Barry Lindsay, and from there the name evolved into a solo project.
The single that marked his restart as a solo artist was “Dig,” and “Frankie” is a track included on it.
It has a somewhat floating feel yet an assertive, forward-driving rhythm, and the structure of a steady beat overlaid with gentle vocals creates a curious, unique atmosphere.
As a commercial song, it was featured in a Mac ad, where the use of Mac in classes and how it leads to fulfilling days is depicted with a soft, warm tone.
Hit the BeatNEW!IamDayLight
“Hit the Beat” by I Am Daylight is a track included on the 2020 album “Up The Smoke.” Built on a low, resonant beat with vocals layering in irregularly, it powerfully conveys a sense of floating and unease.
The rhythm stays steady while the overlapping sounds evolve, which helps the song really stick in your ears.
It was also featured in a Galaxy Tab S11 Ultra commercial, where the music and visuals together evoke a sense of possibility moving toward the future.
Don’t Stop Me NowNEW!Queen
It’s about feeling the players’ passion by watching them shine on the soccer field.
It also shows that with Docomo MAX you can watch DAZN at no extra cost, expressing how you can experience the players’ emotions more broadly.
The song that further highlights the powerful feelings conveyed in the visuals is Queen’s “Don’t Stop Me Now.” Its refreshing sound leaves a strong impression, and because the overall mood is bright, you can really sense the positive drive to keep moving forward.
WorkoutGiraffage
A man in a tank top is showing off his muscles and having his mother take a photo of him.
But when he looks at the picture, his mother ended up being visible in the reflection of a mirror behind him.
So the man used Apple Intelligence, the AI system available on the iPhone 16 series, to edit the photo and remove his mother from the shot.
The background music is a track titled “Workout,” perfectly suited for a commercial that highlights a fit physique.
Its comfortable four-on-the-floor beat and diverse electronic sounds make it addictive—truly perfect for a workout.
Don’t Stop Me NowNEW!Queen
This is the familiar NTT Docomo MAX commercial featuring soccer players.
This time as well, various players active in Japan make appearances, speaking passionately not only about their dedication to soccer but also about their feelings toward the supporters who always cheer them on.
The background music is the ever-familiar “Don’t Stop Me Now.” With its sense of relentless momentum, the song delivers an irresistible rush of exhilaration.