Ajinomoto’s commercial song. A popular jingle.

Liberty BellJohn Philip Sousa

Liberty Bell (The Bell of Freedom)

Ryoma Takeuchi & Minami Hamabe show off hearty eating in Ajinomoto “Cook Do” commercial

This commercial highlights just how delicious and authentic Cook Do is by showing a family utterly captivated by the twice-cooked pork.

In the ad, Ryoma Takeuchi is the one cooking the dish, and the way the children peer in on the process expresses their anticipation for the taste.

Including Minami Hamabe, everyone ends up smiling—strongly conveying the idea of a happiness-inducing deliciousness.

The background music used here is “The Liberty Bell,” whose distinctly march-like, upbeat, and powerful mood comes through.

Its intentionally springy performance is also a key point, making it a piece that conveys an overall positive and fun atmosphere.

Original song

"Cook Do® Today's Big Plate®" Pork and Bean Sprouts — Mother and Rice Cooker Version, 30 seconds, Eiko Koike

This commercial answers the question of whether dishes like pork with bean sprouts, pork belly with eggplant, and minced-meat miso cabbage go well with rice, through a conversation between Eiko Koike and a rice cooker.

The rice cooker wonders if vegetables like bean sprouts and eggplant pair well with rice, and the response is that with Cook Do, they become flavors that match rice.

Although the question seems unresolved as the scene shifts to dinner, the rice cooker is fully convinced after seeing the children eagerly devour their food.

The BGM carries a somewhat passionate feel, conveying a sense of energy and positivity here as well.

Original songTakanori Iwata

Takanori Iwata sings! New commercial: “Blendy” Stick Morning Au Lait! version (30 seconds)

This is a commercial that gently conveys the deliciousness of stick-type Blendy and how perfect it is for a relaxing morning.

By highlighting that the stick format lets you make café au lait in a flash, it shows how that convenience leads to relaxation.

Another key point is that this ease and great taste are expressed through Takahiro Iwata’s singing with acoustic guitar.

His soft vocals layered over the acoustic guitar’s tone clearly evoke a peaceful morning time.

Original song

If You’re Happy and You Know It (with actions)

AGF® Instant Coffee “Affordable, Delicious Happiness” – 30-second version

This commercial lightly conveys that with AGF instant coffee, you can easily enjoy a delicious cup.

It features Nana Eikura savoring coffee at home, and her smile and relaxed expressions vividly express how good it tastes.

Enhancing the fun atmosphere of the footage is a parody of “If You’re Happy and You Know It.” The lyrics convey the convenience of instant coffee, and combined with the original song’s brisk tempo, they create a sense of excitement.

Original song

“Blendy” Stick – “Variety Blendy” Version, 30 seconds

This commercial conveys that with Blendy stick-type products, you can choose flavors to match your own preferences, and it captures that sense of excitement.

It unfolds with women choosing which one to pick, communicating that there’s a sense of comfort tailored to each person’s taste and mood.

A key point is that you can choose not only by flavor but also by sweetness level, which heightens the thrill of choosing even more.

The video features an original song that could be called the theme for Blendy stick-type products; its light, breezy sound expresses fun and excitement.

Keep Your SmileEngland Dan & John Ford Coley

Keep Your Smile

Kazumi Kurigami – Maxwell Blendy – Paul Newman Mustaches

This commercial shows Paul Newman enjoying a cup of coffee while talking about people who truly suit coffee.

It portrays the idea that becoming someone for whom coffee feels natural is a mark of a first-rate actor, creating a dandy, sophisticated atmosphere.

At the same time, the scenes of him switching out different mustaches as he approaches his coffee add a touch of humor.

The song that further emphasizes the gentle mood of the visuals is “Keep Your Smile” by England Dan and John Ford Coley.

Their two voices blend over a tender, easygoing tempo, beautifully conveying a sense of calm and comfort.

Swordsman's EntranceJulius Fučík

Swordsman's Entrance

[CM] Ajinomoto Cook Do Pork Belly and Daikon — Yutaka Matsushige #JiyunVariousVideos #CookDo

This commercial promotes Cook Do’s Pork Belly and Daikon as a flavor that even kids will love, portrayed through a family’s experience.

The children, initially skeptical of Yutaka Matsushige’s recommendation to try the pork belly and daikon, take a bite—and their faces instantly light up, clearly conveying how delicious it is.

The music that heightens their sense of delight and makes the joy stand out is “Entry of the Gladiators.” The fact that it’s a march is key—the forward-driving power evokes positive emotions.