Ajinomoto’s commercial song. A popular jingle.
Ajinomoto handles a wide range of cooking-related products, starting with seasonings.
They air many commercials featuring delicious-looking dishes, and it’s not uncommon to find your eyes glued to the screen when you’re watching TV.
Interestingly, the music used in Ajinomoto’s commercials has also been getting a lot of attention!
In this article, we’ll introduce all the songs that have been featured in Ajinomoto commercials so far.
From original tracks to tie-in songs, there’s a wide variety—so take this opportunity to give them a listen!
Ajinomoto commercial songs. Popular commercial songs (1–10)
Original songKonatsu Sogabe
Here is the commercial song created by singer-songwriter Konatsu Sogabe from Hokkaido.
It’s an original track used in the Knorr Cup Soup “Thick, Nutritious, Let’s Eat.
Spinach” commercial.
The warm tone, built around the sound of the piano, beautifully highlights Sogabe’s gentle vocals.
The melody seems to seep deep into the heart.
On cold winter mornings, why not savor the happiness of sipping a steaming hot soup, just like in this commercial?
My diligent bean songYuka Ueno
It makes you really crave a warm, bean-filled soup.
The song used in the “Minestrone: My Diligent Bean Song” spot features Kenta Suzuki—formerly active as a member of the music group D.
W.
Nichols—on ukulele, with actress Yuka Ueno on vocals.
You can almost feel how delicious it must be from the tune and her voice—it’s the kind of performance that makes you want to sing along.
After hearing this, you might have your dinner plans settled for tonight.
Original song
This commercial highlights how Cook Do’s Twice-Cooked Pork supports family bonds through its delicious taste, conveyed through a wordless exchange between Tomomitsu Yamaguchi and Hana Sugisaki.
It begins with a poignant scene where the father serves his daughter some twice-cooked pork, only to have her refuse it.
The story then progresses to the father tearing up as he watches the dish being eaten, but from there, the daughter hands the twice-cooked pork back to her father.
Their shared smiles express the closeness of the family.
The warm atmosphere of the visuals is further enhanced by the original, gently resonant BGM.
Its distinctive three-beat rhythm brings a lightness that effectively conveys warmth and joy.
Original song
This commercial promotes the hidden potential of oyster sauce, which many people think can only be used in limited situations.
In the distinctive visuals where a bottle of oyster sauce starts dancing, we show that it stands alongside other seasonings.
In scenes where Tatsuya Fujiwara uses it in various dishes, we specifically introduce what it pairs well with, including his reactions when tasting the food.
By using oyster sauce in unexpected ways, it also sparks curiosity about other possible uses.
Original songDENIMS
I’m warmed by the laid-back, unforced sound arrangement.
It’s the CM song for the “Mama’s Secret Weapon” spot, crafted by DENIMS, a city pop band from Osaka.
The ambient-tinged guitar tones pair perfectly with the easygoing rhythm and layered choruses, making for a very stylish piece.
The unpretentious vocals and overall sonic image alone are enough to lift your spirits.
It makes you want to spend a relaxed time at home.
But still… why is consomme soup on a cold day so unbelievably delicious?
Cool Struttin’Seito Tanaka
Thanks to its light, buoyant rhythm, jazz really helps you get into the groove of cooking.
The CM song for Cook Do Koumi Paste “Inspiration: Fried Rice,” featuring the hugely popular international talent Naomi Watanabe, uses a rendition of the classic Cool Struttin’ by American jazz pianist Sonny Clark, arranged by composer Aoto Tanaka.
Its sprightly feel fits the visuals of Chinese cooking perfectly—it’s so cool.
In that short broadcast slot, it packs in everything that’s great about jazz.
Original song
This commercial features interactions between Eiko Koike and children to highlight how easy and delicious today’s big-plate dishes—meat miso cabbage and silky egg pork-and-cabbage—are.
It conveys that the flavor is so beloved by kids it’s known as “Mom’s cabbage,” and that it’s simple to make.
A key point is that two types of dishes are introduced, showing how they can add variety to everyday menus.
The light background music also stands out, giving a relaxed, everyday-life feel.