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[Ariel Commercials] Popular and All-Time Commercials Collection [2025]

Editor-in-Chief, RAG MUSICKeisuke Hane
Editor-in-chief of RAG MUSIC. After working at a music studio and in wedding sound engineering, joined the RAG MUSIC editorial team in 2016. Experienced with various instruments: marching band in elementary school, clarinet in middle school wind ensemble, and drums in a band from high school onward. Drawing on personal music activities and professional experience, produces daily articles, including song introductions, features on music festivals around Japan, and live reports. Enjoys a wide range of music, from domestic and international rock to, more recently, a broad spectrum of J-pop.

When you think of Ariel, it’s a staple laundry detergent in Japan, first released in 1986.

Nowadays, in addition to liquid detergents, gel-ball type detergents—where the detergent ingredients are wrapped in a film—are also available.

Every time Ariel launches a new product, new commercials are aired one after another, so you often see Ariel ads when watching TV.

In this article, we’ll showcase Ariel commercials all at once, both old and new.

Be sure to pay attention to the star-studded cast, including Toma Ikuta, who has served as the CM character for many years and appeared in numerous commercials.

[Ariel Commercials] Popular and Historical Commercials Summary [2025] (21–30)

"One Day" VersionTsuyoshi Kusanagi

Ariel 'One Day' 2010 TV commercial

This commercial conveys Tsuyoshi Kusanagi’s gentle image just as it is.

It’s the Ariel “One Day” spot, like a model of a good dad and a kind husband.

The focus on “what we take for granted isn’t actually guaranteed”—such as towels staying white and no unpleasant odors even when used at night—and the considerate care for family are a bit moving.

A husband who notices and appreciates his wife’s thoughtful touches is wonderful, isn’t he? It’s a commercial that makes you want to reexamine the things you assume are just a given.

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Kids Socks (Children’s Socks) VersionTsuyoshi Kusanagi

Ariel “Socks” 2010 Ariel “Socks” TV commercial

When you think of Ariel commercials, many people probably think of Tsuyoshi Kusanagi, right? He gives off such a gentle dad vibe, and the series had a warm, soothing feel whenever you watched it.

In this Ariel Plus commercial, the ‘Kids Socks’ edition, it shows that even mud-caked clothes—and socks—your child brings home can come out clean.

And as always, Kusanagi’s presence and his pleasant narration draw you in.

It’s the kind of commercial that somehow makes you feel at ease just by watching it.

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"Judo Ai Kobayashi" VersionAi Kobayashi

P&G Ariel Revo “Judo” Ai Kobayashi

This is the Ariel Revo commercial titled “Judo: Ai Kobayashi,” featuring judoka Ai Kobayashi.

Sports inevitably come with sweat odors and stains, right? When Kobayashi says, “If it means I can make the national team, I don’t mind being the sweatiest-smelling girl in Japan,” you can really feel her dedication as an athlete.

But she’s also ready to take it on—determined to wipe out sweat odors completely—which is just as cool.

The ad also effectively conveys that with Ariel Revo, you get a powerful clean even with just one rinse.

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Announcement! The Truth About Lingering OdorsToma Ikuta

Ariel Commercial Science Plus Toma Ikuta [Announcement! The Truth About Odor Return] Edition

A series of commercials aired in 2018 featuring Toma Ikuta.

It opens with a narration saying “The science of laundry: Ariel,” then Toma Ikuta appears, evoking the image of presenting research findings.

He emphatically highlights Ariel’s strengths—its antibacterial and disinfecting power that prevents odors from returning.

It seems Toma Ikuta is portrayed as an Ariel researcher!

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The Third Detergent AppearsToma Ikuta

P&G “The Third Detergent” TV Commercial [Narration: Bakabon Onizuka]

These days, gel ball detergents have really become the norm, haven’t they? This is the “The Third Type of Detergent Arrives” commercial.

It features Toma Ikuta, Ariel’s image character, and Miranda Kerr, who also appears in Bold’s commercials.

Both of them have such amazing figures that they look great striking poses—it hardly feels like a laundry detergent commercial.

Still, at the beginning they make sure to pinch a gel ball between their fingers to give it a proper spotlight.

It’s a commercial where you end up more captivated by the two of them than by the gel balls.

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Ultra time-savingToma Ikuta

[HD] Toma Ikuta Ariel “Ultra Time-Saving” CM (15 seconds)

This is Ariel’s “Super Quick” commercial.

This one features as many as five researchers, which might make it feel more like a real laboratory.

The CG and background music in the ad fit together nicely, and the music during the stain-removal scene is especially fresh—it really gives you that “ah, it’s gone!” feeling.

It’s a clever commercial that makes you think, “I hope they keep working hard on stain research from here on out.”

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Ariel Gel Ball 3D “One sold every 0.3 seconds!” versionBananaman

[CM] P&G Gel Ball 3D

“Hey there! I’m Liquid Detergent!” “And I’m Gel Ball!” This commercial kicks off as if a comedy duo is about to start their routine—it’s the Ariel Gel Ball 3D “One sold every 0.

3 seconds!” edition.

Liquid detergent and gel balls are chatting—don’t those voices sound familiar? The comedy duo Banana Man provides the voice acting: Himura plays the liquid detergent, and Shitara voices the gel ball.

They clearly convey how amazing the gel balls are, highlighting their cleaning power and convenience.

The two even make a brief on-screen appearance at the end.

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