You often see commercials from au, one of Japan’s major mobile carriers, when watching TV or online videos, don’t you?
Among them, many people look forward to the series-style ads like the Santaro (Three Taro) series and the “Awareness Too High! Takasugi-kun” series.
In this article, we’ll introduce a comprehensive roundup of au commercials to date, including those series ads!
We’ll cover everything from entertaining, story-driven spots to moving, emotional commercials, as well as the songs featured in them.
If there’s a particular ad you’ve been curious about, be sure to check it out.
- Summary of UQ mobile commercials: ads featuring charmingly humorous direction
- Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
- A collection of commercials featuring Hikari Mitsushima, ranging from funny to friendly ones.
- Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
- Summary of GU commercials: appealing casts and direction that capture the latest trends.
- A roundup of buzzworthy commercials featuring Ai Mamiya. A comprehensive introduction to both old and new ones.
- Rakuten Mobile commercial. Popular actresses and comedians are appearing in it.
- NTT Group commercials. A collection of commercials for mobile phone and internet services.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Anime-style commercial roundup: a collection of attention-grabbing ads that have been increasing recently
- [Y!mobile Commercials] Popular and All-Time Commercials Summary [2025]
- A commercial featuring Tsuyoshi Kusanagi. Its charm lies in humor and approachability.
- [au Commercial] Songs Featured in the Commercials: A History of CM Songs [2025]
Compilation of au commercials: charming, serialized ads that feel familiar (1–10)
If you’re an au user, the au PAY Gold Card is a great deal - “Good Dreams” versionNEW!Minami Tanaka
This commercial conveys that if you’re an au user, using the au PAY Gold Card can make everyday life more cost-effective.
Set around a casual conversation in a ramen shop, it picks up on a commercial featuring Minami Tanaka and shifts into a discussion about money.
While everyone else is worried about being short on cash, one person is smiling—clearly showing just how advantageous the au PAY Gold Card can be.
au PAY Smart Loan: “Smart Choice”NEW!Kenjirō Tsuda, Kanon Narumi
In this commercial, Kanon Narumi puts KENJIRO TSUDA on the spot by asking “Why?” in response to the catchphrase, “If you’re an au user, of course you’re a ‘Smaron.
’” Tsuda’s awkward expression as he’s unable to answer at all leaves a humorous impression.
Incidentally, the reason is that au users can use it “smartly.” The police-drama-style direction makes it a memorable ad that really sticks with you.
au iPhone Too High-Conscious! Takasugi-kun iPhone 17 Pro “Presentation” Version / “Call and Response” VersionRyunosuke Kamiki, Honoka Matsumoto, Nanase Nishino
This piece is about Takasugi-kun, played by Ryunosuke Kamiki, taking on the challenge of presenting the new iPhone.
While skillfully involving those around him, he speaks powerfully about how well the iPhone pairs with au’s plans.
His confident expression also conveys that the new iPhone is something exceptional.
The piece concludes with the song “Eren’s Song No.
3.” Its composition evokes a grand atmosphere and imparts a bright, uplifting feeling, as if a path is opening ahead.
Santaro Series: “au 5G in Your Hands — Support Across Time”
A mixed-gender four-piece band, SEKAI NO OWARI, who steadfastly pursue a unique musical identity through their meticulous worldbuilding and performance.
This song was featured in au’s 2020 commercial “au 5G in Your Hands — Support Across Time,” creating a CM that evoked the future by fusing a majestic, spacious sound with the visuals and message.
Centered on vocalist Fukase’s instantly recognizable voice and the transparent tones of the piano, the track conveys a profound sense of breadth and expansiveness.
au Cheering Discount Santaro Series 'Cheering Exercise' Version
In addition to the familiar trio of Shota Matsuda, Gaku Hamada, and Kenta Kiritani, fitness instructor Marina Takewaki appears in the AU Ouen-wari commercial “Cheer Exercise.” This CM uses an instrumental version of the song “Let Us Clap Our Hands, Okay.” In Japan, the song is known as “Te wo Tatakimashou” and is famous as a children’s hand-play song.
Many of you probably remember clapping your hands or stomping your feet to it.
In the commercial, the track is arranged in a trance style to perfectly suit exercise music, matching the story of the ad.
au Support Discount Santaro Series: “We Want to Support Support” Edition
In the Santaro-series au Ouen-wari commercial “We Want to Cheer on the Cheering,” a cover of the British military march “The British Grenadiers” is used.
While the original has a powerful tone that praises the army’s bravery, the version arranged by music producer and composer Katsuya Yamada for the CM has a softer feel.
Carried by a snare rhythm, the melody is played with a light flute timbre.
As the bass and other instruments join, the latter half gradually gains in boldness, yet overall it unfolds with a pop sensibility that matches the commercial’s comedic vibe.
au BLUE CHALLENGE 'Full-Power Aida' Version
KDDI’s commercial, “Zenryoku Aida” (Full-Power Aida), supports Japan’s national soccer team.
When it comes to soccer, this is the song—hearing it instantly brings the sport to mind.
Its official title is the “Triumphal March,” the second piece in Act II of the opera Aida.
Even though the vocals are basically just “Oh,” it’s incredibly catchy and stirs your fighting spirit.
You might not know the opera, but this one track conjures up the soccer pitch in your mind.
It’s classical music, but it’s become inseparable from soccer.