Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
You often see commercials from au, one of Japan’s major mobile carriers, when watching TV or online videos, don’t you?
Among them, many people look forward to the series-style ads like the Santaro (Three Taro) series and the “Awareness Too High! Takasugi-kun” series.
In this article, we’ll introduce a comprehensive roundup of au commercials to date, including those series ads!
We’ll cover everything from entertaining, story-driven spots to moving, emotional commercials, as well as the songs featured in them.
If there’s a particular ad you’ve been curious about, be sure to check it out.
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Compilation of au commercials: charming, serialized ads that feel familiar (1–10)
Santaro Series: 'Minna tte Everyone!' Edition
The song featured in au’s first commercial released in 2021.
Many people were likely surprised by Elaiza Ikeda’s vocals—clear yet powerful—who, while active as an actress and fashion model, plays Thumbelina in the ad.
The message that everyone may seem the same yet each person has their own individuality perfectly matches the concept of the commercial, with au meaning “hero.” The TV spot uses a short version, but it’s a track you should definitely listen to in full.
au Too High-minded! Mr. Takasugi: 'Genmoji Research' EditionRyunosuke Kamiki, Nanase Nishino, Honoka Matsumoto
Among the various features of Apple Intelligence, this commercial spot focuses on the evolution of emojis that we use every day.
It portrays Takasugi, played by Ryunosuke Kamiki, and his friends creating new emojis as part of their “Genmoji research.” Along with showcasing the novelty of the feature, the expressions of the teacher and students convey that it’s something that adds fun and color to everyday life.
The song used in the video is “Ellen’s Song No.
3,” a grand piece notable for its beautiful overlapping vocals.
au Google Pixel Japan '100 Skies: Fireworks Coloring the Night Sky' / 'Blue Sky from the Mountain Summit' / 'Forgot My Smartphone, Matsukare'FRUITS ZIPPER
This commercial introduces the rollout of Google Pixel on au, showcasing how you can enjoy its rich features through scenes of FRUITS ZIPPER spending their summer.
It depicts a fireworks festival, highlighting not only how beautifully the fireworks can be captured, but also the fun presentation of features that beautify their faces.
The song that further accentuates the lively, youthful atmosphere portrayed in the footage is FRUITS ZIPPER’s “Pipopapo.” With its sparkling, buoyant sound suggested by the title and the bright vocals layered on top, a positive vibe clearly comes through.
au commercial roundup: The charm lies in the friendly, serialized ads (11–20)
Santaro Series: Idol Debut
The original song “Watashi wa Houdai” from the “Idol Debut” edition features Kasumi Arimura as Princess Kaguya from au’s Santaro series, singing and dancing like an idol.
The song title and lyrics play on au’s unlimited-use plan.
Only a short verse is sung in the commercial, but it still packs in classic idol-style call-and-response.
It has a slightly old-fashioned, vocal-flourish feel in parts, while the presumed chorus is a cute, quintessential idol tune.
If there’s a full version, you’d definitely want to give it a listen!
au povo Giga Charge Card 'Ghost Story' Version
A commercial that unfolds with the eerie mood of a ghost story.
You watch, wondering what kind of scary tale will be told, only to find that the frightening thing depicted in the ad is, of all things, running out of smartphone data.
It’s true—whether in daily life or when you’re out and about, it’s a real hassle when your phone can’t connect! The ad effectively highlights how povo’s Gigacharge Card, available at convenience stores, comes in handy at such times.
By showing concrete use cases, the message feels relatable and close to home.
au Value Link Plan “au Global Roaming Unlimited” / “au 5G Fast Lane” / “au Starlink Direct” / “Subscription Plus Points” / “Subscription Plus Points”Takao Osawa
This commercial delivers, with the force of a story’s opening, what features you can use when you join the au Value Link Plan.
As the Celestial Emperor, Takao Osawa presents the plan’s perks as a variety of jeweled treasures, clearly showcasing its functions.
You can feel how comprehensive the plan is—staying connected anywhere and enjoying savings through coupons.
The confident smile with which it’s presented also underscores the strong belief behind the plan.
Santaro Series: 'Everyone is a Hero'
A song by singer-songwriter AI, released in 2016 as a digital-only single.
It’s an arrangement of “Oklahoma Mixer,” a staple at folk dances, with AI’s powerful vocals and a gospel choir creating a soundscape distinct from the original.
The uplifting lyrics—affirming that everyone is special and everyone is the protagonist—pair perfectly with a rhythm that makes you want to dance, making it a track you’ll want to hear when you’re feeling down or need a boost of positivity.