[AXA Direct Commercials] Popular and All-Time Commercials Collection [2025]

AXA Direct: Inu no Kimochi Pet Insurance / Neko no Kimochi Pet Insurance - “Sudden Illness” VersionAzusa Yamamoto

AXA Direct Pet Insurance CM [Sudden Illness Version]

If you live with a pet, you’re naturally concerned about their health—and the medical bills when they get sick.

In the AXA Direct pet insurance commercial featuring Azusa Yamamoto, titled “Dog Feelings Insurance / Cat Feelings Insurance: Sudden Illness,” they highlight comprehensive coverage, including treatment cost protection, the hospitals that accept the insurance, and even telephone health consultations.

With more pet insurance options available and it being hard to know which to choose, this ad makes it easy to understand.

AXA Direct Car Insurance: Fulfilling your wishes directly — “Roadside Assistance” version / “Accident Response” version

Auto Insurance Commercial: “Direct to Your Wish – Roadside Assistance” (15 seconds) | AXA Direct

Auto Insurance Commercial: “Directly Addressing Your Wish – Accident Support” Version (15 seconds) | AXA Direct

This commercial promotes AXA Direct’s auto insurance, highlighting the reliable support you can count on when your car breaks down or you’re involved in an accident.

The 24/7 assistance and services like speaking directly by phone with the other party in an accident make their caring, helpful response especially appealing.

AXA Direct “The AXA Direct I Chose” versionMasaki Okada, Natsuka Matsuo

AXA Direct TV commercial, Auto Insurance: “The AXA Direct I Chose” — 30 seconds

In the AXA Direct commercial “The AXA Direct I Chose,” actor Masaki Okada and actress Neka Matsuo appear.

From Masaki Okada’s point of view, the ad clearly explains what he chose.

After introducing a variety of plans, Neka Matsuo appears, and we see the two of them happily holding hands under a blue sky in a green meadow.

That beautifully smiling scene is also made possible thanks to the behind-the-scenes support of AXA Direct.

AXA Direct Comprehensive Auto Insurance “Digital Grid” VersionShinichi Tsutsumi, Yoshinobu Ishihara, Kokoro Takami

AXA Direct TV Commercial Auto Insurance “Digital Grid” Edition

This commercial aired in 2015 and drew attention because the popular actor Shinichi Tsutsumi appeared in it.

In the ad, Tsutsumi is depicted having an accident on a deserted mountain road, and in his unease he remembers AXA Direct’s insurance.

If you really found yourself in a situation like that, you’d feel pretty anxious, so it’s the kind of commercial you can’t help but empathize with and get drawn into.

Auto Insurance: “Little Sister Living Alone” EditionMasaki Okada, Ayaka Nagai

[AXA Direct] Little Sister Living Alone Arc [Masaki Okada] 15-second Commercial

Masaki Okada casually advises his younger sister, who’s struggling to choose a new apartment, by saying, “It’s best if you choose something you’re satisfied with.” It’s the AXA Direct car insurance commercial titled “Little Sister Living Alone.” Speaking from his own experience, Okada says he chose and decided on his car insurance himself so he could be fully convinced—but he also selected it with support based on various data.

His sister then replies, “But you got help too, didn’t you, big bro!” It’s a commercial that really conveys the warmth between brother and sister.

AXA Life Insurance “Time to Take Care of Yourself”

“Time to Take Care of Yourself” TV Commercial | AXA Life Insurance

This message speaks to the idea that taking time to care for yourself and protect your mental and physical health ultimately helps safeguard the health of those you care about.

It expresses AXA’s belief that only when you feel fulfilled can you truly turn your attention to others, and that they want to first support each individual’s life.

You can also feel a profound sense of love in the notion that as concern for health spreads, the world becomes wrapped in happiness.

AXA Direct Car Insurance 'Team AXA' EditionYoshinobu Ishihara, Kana Sugiura

AXA Direct TV Commercial “Team AXA” Version No. 1

This commercial, which aired in 2013, makes it easy to imagine what it would be like to actually experience an accident.

At the beginning, a man who has been in a car accident is shown, and in the latter half, the ground rotates once and AXA Direct’s Team AXA appears to resolve the accident.

Insurance commercials often use eye-catching footage of accident scenes like this.