[I Want to Hear It Again!] Popular Beer Commercial Songs: All-Time CM Tracks [2025]
You see a lot of beer commercials when you watch TV, don’t you?
Each manufacturer creates commercials with a variety of styles—from fun, youth-oriented spots to sophisticated ads with a premium, adult vibe.
The music used also varies to match each commercial’s mood, and it’s often a hot topic with people asking, “What’s that song?”
In this article, we’ll introduce, all in one place, the songs used in beer commercials from various brands.
You’ll find a wide range here, from trending J-pop to covers of classic jazz standards!
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[Want to hear them again!] Popular beer commercial songs. All-time CM songs [2025] (1–10)
GOOD DAYNEW!Mrs. GREEN APPLE
A commercial for Kirin Good Ale, a new beer released by Kirin Brewery.
Motoki Omori of Mrs.
GREEN APPLE, who created the theme song, also appears, performing “GOOD DAY” in the “A Completely New Kirin Beer Begins” version.
In addition, in the “The Deliciousness of a Completely New Kirin Beer” version, the cast members share their impressions of Good Ale’s flavor.
Both commercials are highly catchy and memorable in terms of music and direction, and many viewers are likely wondering, “What kind of beer is it?” The BGM track “GOOD DAY,” released in 2025, features upbeat, optimistic lyrics that read like a celebration of life and are especially appealing.
Cartoon HeroesNEW!AQUA
In the commercial introducing the newly launched Lager Zero, the “HUMAN” version features people drinking Lager Zero, while the “PRODUCT” version spotlights the iconic red can.
Seeing the smiles of the people enjoying Lager Zero helps you imagine its taste, and just looking at the red can heightens the sense of anticipation.
The BGM uses Aqua’s 2000 track “Cartoon Heroes.” With its danceable, bright, and catchy vibe, it really boosts your energy when you listen to it.
BurnDeep Purple
This is a commercial for a new non-alcoholic beer product from Suntory.
A man, either practicing or in the middle of recording, takes a drink while still holding his instrument and lets out a surprised exclamation.
You’re curious about his line, “Beh?”, right? The background music is ‘Burn,’ released by Deep Purple in 1994.
It was cut as a single from the album of the same name and became a big hit in Japan.
The crisp, driving sound heightens anticipation for the new product.
[I want to hear it again!] Popular beer commercial songs: All-time CM tracks [2025] (11–20)
The Third ManAnton Karas
This commercial, narrated by Hiroki Yamada, introduces people who enjoy their work and highlights the brand concept: “Because we’re having fun, we can change the world.” It conveys the idea that having a sense of enjoyment enables you to commit seriously, and that very attitude becomes the driving force to change the world.
The appearance of YEBISU is also a key point, suggesting the importance of relaxation as well.
Enhancing the relaxed atmosphere of the visuals is “The Third Man,” also known as a movie theme song.
While the sound shifts throughout the footage, the overall tone consistently conveys a warm feeling.
Bittersweet SambaHerb Alpert
In the commercial “Coming Home Today,” Yutaka Takenouchi plays a manga editor and Hana Kuroki works as a florist, with scenes showing them drinking Kin-Mugi at home after work.
No matter how tough the job is, aren’t there many people who keep going by thinking, “Once I get home, I have something to look forward to!”? The BGM is the familiar “Bittersweet Samba” from Kin-Mugi’s commercials.
It’s well known as the theme song of the radio program All Night Nippon, and originally a piece by American trumpeter Herb Alpert.
Cartoon HeroesAQUA
This commercial announces the launch of Lager Zero from Kirin Beer, using dynamic visuals to heighten anticipation.
It highlights the completion of the logo, and with the bold choice to show nothing else, it powerfully conveys the message: look forward to what’s coming.
The song that further accentuates the energy of the footage and the excitement of something new beginning is Aqua’s “Cartoon Heroes.” Its layered sounds and vocals create a lively atmosphere, expressing the sense that something fun is about to start.
GOOD DAYMrs. GREEN APPLE
This is an introductory commercial for Kirin Good Ale, a new product from Kirin Beer launching in October 2025, featuring Motoki Omori of Mrs.
GREEN APPLE.
He talks about his thoughts while creating the song written specifically for this commercial, and the excitement that comes with new beginnings.
The background music is that newly written track, titled “GOOD DAY.” It’s a gentle, life-affirming song that carries a message of taking life at an easy pace.
It’s a fun track everyone can sing along to with a cheerful “la la la.”