Beer commercials. A roundup introducing beer commercials from various brands all at once!
When you go to the alcohol section at convenience stores and supermarkets, you’ll see a wide variety of beers from different manufacturers! New products are released frequently, and it’s not uncommon to see new commercials each time.
In this article, we’ll showcase a whole lineup of beer commercials from various brands all at once! The styles vary: some focus on the brewing process, some tell stories that highlight the enjoyment of beer, and others pick up on tasting impressions.
No matter which commercial you watch, if you’re a beer lover, you’ll probably think, “I want to try that…!” Take this opportunity to enjoy watching them.
Beer commercials. A comprehensive showcase of beer ads from various brands! (1–10)
Kirin Beer Hon-Kirin “Shopping Mission from My Wife” VersionNEW!Akinori Nakao
In this commercial showing Akinori Nakao shopping at a supermarket for hot pot ingredients, Nakao is depicted buying Hon-Kirin as a reward for himself.
Calling the hot pot shopping a heavy mission, he keeps piling ingredients into his basket.
Just as he’s about to pay at the register, he gets a message asking him to pick up daikon as well, and he runs back to the aisle.
When he lines up at the register again, Hon-Kirin catches his eye.
Looking back on the tough shopping trip, he says, “It’s okay to treat myself today,” and buys the Hon-Kirin—an emotion many viewers can relate to.
It’s a commercial that makes you think about picking one up on a hard day or when you want to praise yourself for doing your best.
Suntory Kinmugi: “Hot Pot and Shiitake” / “Hot Pot and Carrot”NEW!Yutaka Takenouchi, Hana Kuroki
In this commercial, which shows Yutaka Takenouchi and Hana Kuroki each savoring a hot pot while chatting about various things, the catchphrase “Happiness is made of eating and talking” leaves a strong impression.
Indeed, sharing lots of conversation with someone important to you over a delicious meal is truly a happy thing.
The ad conveys that Kinmugi is an essential companion for such wonderful moments.
Asahi Beer Clear Asahi “New! Clear Deliciousness” / “People Who Have Always Loved Clear Asahi” / “A Haiku on Clarity” / “To Those Who Haven’t Tried Clear Yet” / “To Clear Lovers Across Japan” / “To Those Who Haven’t Had Clear Recently”NEW!Riho Yoshioka, Takumi Kitamura
This is a series of commercials where Riho Yoshioka and Takumi Kitamura single-mindedly talk about the appeal of Clear Asahi.
Whether they’re camping, composing haiku, or addressing “people who are ___,” the two of them having fun leaves a strong impression.
In the latest spot, they mention its clear, clean taste with no off-notes, and whether you’ve tried Clear Asahi before or not, it’ll probably make you want to have one.
The background music features the familiar “Clear Boogie-Woogie,” an arrangement of ‘Tokyo Boogie Woogie.
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Asahi Beer Asahi Super Dry: “Winter is the time for ice-cold DRY!”NEW!Masami Nagasawa
This commercial leaves a strong impression with Masami Nagasawa enjoying a Super Dry alongside a crab hot pot.
Warm foods taste especially good in the cold season, but beer, on the other hand, is actually better when it’s colder—and the ad emphasizes that Super Dry gets crisper the more you chill it.
Kirin Beer Killingood Ale: “A Completely New Kirin Beer Begins” / “The Deliciousness of a Completely New Kirin Beer”NEW!Motoki Omori, Haruka Ayase, Minami Hamabe, Ryohei Suzuki
A commercial for Kirin Good Ale, a new beer released by Kirin Brewery.
Motoki Omori of Mrs.
GREEN APPLE, who created the theme song, also appears, performing “GOOD DAY” in the “A Completely New Kirin Beer Begins” version.
In addition, in the “The Deliciousness of a Completely New Kirin Beer” version, the cast members share their impressions of Good Ale’s flavor.
Both commercials are highly catchy and memorable in terms of music and direction, and many viewers are likely wondering, “What kind of beer is it?” The BGM track “GOOD DAY,” released in 2025, features upbeat, optimistic lyrics that read like a celebration of life and are especially appealing.
Suntory The BEZERS “His First BEZERS – Very Popular” VersionNEW!Tadanobu Asano, Daichi Watanabe
This commercial highlights the flavor of Suntory’s Bezels through an exchange between Tadanobu Asano and Daichi Watanabe.
Although Watanabe is skeptical about a non-alcoholic drink, he reluctantly takes a sip at Asano’s urging.
His expression afterward clearly conveys his amazement at its beer-like richness.
Their genuine smiles express that you can experience beer-like happiness even with a non-alcoholic beverage.
Suntory The Bezers “His First BEZERS Debut” VersionTadanobu Asano, Daichi Watanabe
This commercial promotes the appeal of Suntory’s Bezels, a non-alcoholic drink that delivers the same happiness as beer.
It features Tadanobu Asano recommending Bezels to Daichi Watanabe, and the astonished expression the moment he takes a sip conveys its quality.
The song that further emphasizes the shocking, beer-like taste is Deep Purple’s “BURN.” Its fast, powerful band sound is a major draw, giving a sense of surging momentum, as if it sets your heart ablaze.