A collection of Calpis commercials. The appeal lies in direction that evokes youth and nostalgia!
When it comes to Calpis, many of you probably drank it often as a child or during your school days, right?
Its sweet-and-tangy, refreshing flavor is truly appealing.
Many Calpis commercials perfectly match that image, featuring a爽やか (fresh, breezy) vibe—whether through coming-of-age-style storytelling or summer-themed concepts.
In this article, we’ll introduce a comprehensive look at past Calpis commercials, touching on the cast members and the background music used.
Please enjoy these Calpis ads that carry a touch of nostalgia.
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- Compilation of tear-jerking commercials. Heartstrings-tugging ads about family bonds and youth that will have you in tears!
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- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
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- A commercial for Kandemo Sakaya Kakuyasu. The commercials are characterized by emphasizing convenience.
Compilation of Calpis commercials: the charm lies in the depictions that evoke youth and nostalgia! (11–20)
Asahi Soft Drinks Calpis Water “Preparing for the Live Show at Full Power” VersionRena Nōnen
The 10th single by Nico Touches the Walls.
Unlike their previous songs, this track was crafted with a focus on a single sound to convey a more mature image.
It was used as the commercial song for Calpis Water featuring Rena Nōnen, and the members of Nico Touches the Walls also appear, showcasing their performance.
Asahi Soft Drinks Calpis Soda “White-Hot! Giant Kite-Flying” VersionYusuke Yamamoto
It was released in 2014 as Funky Kato’s second single.
It’s an encouraging, upbeat song reminiscent of the FUNKY MONKEY BABYS era, and his passionate, powerful singing leaves a strong impression.
The track was used as the CM song for Calpis Soda’s “White-Hot! Giant Kite-Flying” commercial.
Asahi Soft Drinks Calpis Water Zero “Poolside” VersionMasami Nagasawa
This is a track included on their first album, ALOHA, released in 2012.
It’s an upbeat tune with a fresh, summery vibe that lifts your spirits.
It was featured as the song for the Calpis Water Zero TV commercial.
Asahi Soft Drinks Calpis Water 'First Love Commentary: Their Bottle' VersionUmika Kawashima, Satoshi Kaneda (Hannya)
It was released in 2010 as Mao Abe’s fourth single.
The song expresses the feelings of not being able to see a boyfriend in a long-distance relationship, making it a perfect fit for those experiencing long-distance love.
It was also used as the Calpis Water commercial song featuring Umika Kawashima.
Asahi Soft Drinks Calpis THE RICH “The Moment I Unravel” EditionMasami Nagasawa
This is a commercial for Calpis THE RICH, which boasts an even richer, more luxurious flavor than regular Calpis.
The audio consists only of the catchphrase “I unwind” and the product name, and the visuals are simply Masami Nagasawa enjoying Calpis THE RICH.
Yet precisely because of that simplicity, the product’s indulgent taste comes through even more.
Pay attention to Nagasawa’s expressions as she savoringly enjoys it—it looks absolutely delicious.
Asahi Soft Drinks PLUS Calpis Immune Support “Heading to the Hot Springs” VersionMasami Nagasawa
This commercial depicts Masami Nagasawa drinking PLUS Calpis Immune Support to stay healthy because she’s about to go on a hot spring trip.
What really stands out is how super high-spirited she is—she must be really looking forward to the trip.
That over-the-top energy felt familiar, and I realized it’s just like Dako, the character she plays in The Confidence Man JP!
Compilation of Calpis commercials: captivating portrayals of youth and nostalgia! (21–30)
Asahi Soft Drinks PLUS Calpis Sleep & Gut Care “It’s Morning!” VersionMasami Nagasawa
This commercial is filmed from the first-person perspective of someone being woken up by Masami Nagasawa.
It’s memorable how she comes to wake you with maximum energy right from the morning, naturally making you laugh.
When you reply, “I’m still sleepy,” she says, “Sounds like a lack of sleep quality,” and introduces PLUS Calpis Sleep & Gut Care.
Seeing Nagasawa in a T-shirt loungewear and with casually styled hair feels fresh and leaves a strong impression.