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Compilation of car commercials: A comprehensive showcase of domestic and international automakers, regardless of brand

Not only domestic manufacturers but also overseas manufacturers are actively producing commercials, and you see car commercials all the time, don’t you?

Many of them put a lot of thought into the cast and the background music, so you probably have a car commercial you’ve seen before that left an impression on you.

In this article, we’ll showcase car commercials from both domestic and international automakers, old and new, all at once.

Since the cast, BGM, and direction differ for each model, enjoy comparing those differences as you watch.

Mercedes-Benz (1–10)

The new CLS Debut

The new CLS Debut | 30-second 1080P HD version

Within the Mercedes-Benz lineup, the CLS stands out as a four-door coupe characterized by a simple design and a composed atmosphere.

Here is the commercial for the new CLS model announced in 2018! The music was specially composed for the CM by musician Kazumasa Hashimoto, who performs under the name Kazumasa Hashimoto.

The ambient, environmental-music-like vibe—where the engine and driving sounds blend seamlessly with the coastal scenery—is incredibly appealing.

E-Class「How does it feel?」

Mercedes E Class “Masterpiece”

This piece was created by Yessian Music, a sound company specializing in surround mixing for original music and sound design for films, commercials, and television.

“Masterpiece” is a perfect fit for the Mercedes-Benz E-Class, a model that combines style with luxury.

The lower-register electric guitar maintains a steady tempo while conveying a sense of speed.

It also carries a 1970s British rock vibe, and although it may seem simple at first glance, it blends traditional weight and gravitas—truly a Masterpiece in every sense of the word.

The EQC

Mercedes-Benz EQC 30-second commercial Japanese version | The Weeknd – Blinding Lights

Blinding Lights is a song that consciously draws heavily on 80s disco music.

It was released in 2019 by The Weeknd, an R&B singer from Canada.

From the moment the catchy synthesizer melody—one listen and it sticks in your head—kicks in, it whisks you away to a stylish, nighttime cityscape.

Its sense of speed makes it especially perfect for car commercials, almost as if you’re out driving.

The song’s similarities to a-ha’s Take On Me have also made mashups of the two tracks popular.

BMW(1〜10)

BMW 'Feel it. BMW Clean Diesel.' Version

TV Commercial BMW | “Experience it. BMW Clean Diesel.”

This is a commercial promoting BMW’s clean diesel, highlighting its excellent fuel economy, the feel of its acceleration, and solid power.

Alongside users’ testimonials, the footage of the car speeding along conveys a fresh atmosphere and a strong sense of comfort.

The song that further emphasizes the powerful driving portrayed in the visuals is BOOM BOOM SATELLITES’ “Vanishing.” The vocals, which feel as if they’re reaching far into the distance, are supported by a strong rhythm, evoking a sense of hope moving toward the future.

BMW UNFOLLOW~THE ALL-NEW BMW X2 meets Shingo Katori~

TVCM BMW|UNFOLLOW. THE-ALL NEW BMW X2. meets Shingo Katori.

This commercial expresses, with a unique worldview, the powerful drive to break through the status quo and move into the future, while also showcasing the BMW X2’s dynamic performance.

It depicts Shingo Katori escaping from an eerie world made up of dolls and animation, conveying a will to break conventions and push forward.

The song powerfully performed in the footage is UNFOLLOW, sung by Shingo Katori.

With its weighty sound and vocals, it delivers a powerful message that it’s important not to conform to others, but to stay true to yourself.

BMW 2 Series Active Tourer 2015

BMW 2 Series Active Tourer CM Mr. Children

This commercial conveys the comfortable driving experience of the BMW 2 Series Active Tourer through the lens of a family.

The way it glides lightly through the forest, along with the smiles of the family during the journey and at their destination, clearly expresses that comfort.

The song that further highlights this bright, smile-filled atmosphere is “fantasy” by Mr.

Children.

With its gentle rhythm, refreshing melody, and soaring vocals in perfect harmony, it’s a beautiful track that evokes positive feelings.

BMW xDrive 2018

This commercial highlights the stability of BMW’s unique four-wheel-drive system, xDrive, through scenes of the car dashing across snowy landscapes.

The fact that it’s moving at high speed on snow clearly conveys its stability.

The music that further emphasizes this powerful, steady performance depicted in the visuals is Blur’s “Song 2.” Its striking, almost-clipping, powerful sound conveys a sense of going all out, and from that full-throttle energy you can feel the will to push forward.