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You've definitely heard it before! The song from the chocolate commercial

Chocolate confectionery is popular with people of all ages, and when you go to supermarkets or convenience stores, you’ll find a wide variety.

What’s more, each product has lots of TV commercials airing, so you probably see them often.

In this article, we’ll introduce all the songs used in those chocolate commercials at once!

We’ve gathered a wide range—from details about that song you happened to hear in a commercial, to the classic tracks that are synonymous with chocolate CM songs—so be sure to give them a listen.

You’ve definitely heard these before! Chocolate Commercial Songs (1–10)

Bourbon Alfort: “Does an Alfort like this even exist?” Version

naporiVaundy

BOURBON Alfort CM “Is There an Alfort Like This?” Version 15 Seconds

It’s a track included on Vaundy’s 2020 album “strobo.” As he’s said he aims for a sense of design, this song also has a mysterious atmosphere.

While the lyrics are a classic love song that savor the precious time spent together, it’s the uniquely atmospheric sound—like the beat that makes the rhythm hard to grasp—that really captivates you.

The way the sound keeps drawing your attention, discomfort and all, might even be part of Vaundy’s strategy.

Ezaki Glico Pocky is like a musical instrument. “Aina the End” version

Heart to HeartAina the End

This is the Aina The End version from the “Pocky is basically an instrument” series that began airing in September 2024.

It features Aina straddling a bicycle parked in a school bike lot, pedaling with all her might, and her refreshingly bright expression leaves a strong impression.

The background music is Heart to Heart, an original song she wrote for this campaign.

With a cool, band-driven sound, it highlights Aina’s signature husky vocals, letting you fully enjoy her unique charm!

Morinaga DARS (chocolate)

Sugar lossNEW!Japanese rice bran

Sugar Loss / Wanuka [Music Video]
Sugar Loss NEW! Wa-Nuka

Wanakusa’s “Sugar Loss” is a track included on the 2022 album Aonisei.

While it seems to depict feelings at the time of parting, its light, buoyant sound creates a mysterious atmosphere.

The lyrics, which pay close attention to rhyme, are another highlight; by expressing goodbye in a breezy way, they convey a sense of determination to move forward.

As for commercial tie-ins, it was used in a Morinaga DARS commercial—the airy sound and gentle vocals are a perfect match for chocolate.

You've definitely heard these! Chocolate commercial songs (11–20)

Meiji Galbo

Snow BlossomMika Nakashima

Mika Nakashima “Yuki no Hana” MUSIC VIDEO
Snow Flower by Mika Nakashima
Meiji Border Galbo CM Mika Nakashima

In the Garbo commercial that aired in 2003, Mika Nakashima appeared, and her song was used as the background music.

The song was “Yuki no Hana,” released the same year—a straightforward love ballad known as one of her signature works.

In the commercial, Nakashima and her boyfriend are getting cozy inside a Ferris wheel gondola, but they’re interrupted by a “smooch-smooch!” sound coming from the neighboring gondola.

When they look, it turns out the Garbo chocolates are being slurped, and the punchline is that it’s not about kissing—it’s an appeal to how the chocolate is soaked in.

Lotte Ghana Happy: from chocolate, “Minami Hamabe” version / “Wednesday Campanella” version

CharlotteWednesday Campanella

Ghana: Happiness starts with chocolate. Minami Hamabe version

This is a commercial for Lotte’s Ghana Chocolate featuring Minami Hamabe and Utaha from Wednesday Campanella.

Accompanied by the catchphrase “Happiness starts with chocolate,” it shows people dancing to the music and enjoying Ghana.

The song used is Wednesday Campanella’s “Charlotte,” a track that expresses the happy feeling you get when you eat chocolate.

Its light, fast-paced sound and vocals that emphasize a cute charm are striking, and the smiles come through throughout the whole ad.

Fujiya LOOK: Which one will you eat first? “Choco Devil” edition

A PIECE OF CAKESnow Man

Fujiya “Which one will you eat first, LOOK? Chocolate Devil” Version 30s — Snow Man

This is a commercial for Fujiya’s LOOK chocolate featuring Snow Man.

In the new “Choco Devil” version, Shota Watanabe plays a chocolate devil, and it’s adorable when he answers “All of them!” to the question “Which one will you eat first?” From the latter half of the ad, their song “A PIECE OF CAKE” plays as the background music, so be sure to listen for it.

Bourbon Choco Anpan “Chocolate RAP” Version, Niigata ver.

Original song

This is a commercial where the “Anpan Uncle,” who also appears on the package, introduces Bourbon’s popular product Choco Anpan with a snappy rap.

It was apparently aired only in Niigata Prefecture, where Bourbon’s headquarters are located.

The contrast between the calm, gentle uncle and the neon-lit visuals creates a fun vibe.

The rap featured in the commercial is an original piece made specifically for it.

Set to lively music, it straightforwardly conveys what Choco Anpan is like as a product, expressing a strong desire to get people to try it.