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Classic enka songs featured in commercials, along with original CM tracks, introduced together!

Enka singers sometimes appear in commercials, performing classic enka hits, covers of popular kayōkyoku songs, and even original tracks created just for the ads.

The distinctive melodic phrasing of enka and its powerful vocals make a striking impact—you can’t help but notice when they come on TV or your smartphone!

In this article, we’ll showcase enka used in commercials, along with original CM songs by enka artists—all in one place.

We’ve gathered a wide range of CM songs from different eras, so if a tune you heard in a commercial caught your ear, try finding it here.

Classic enka songs featured in commercials. We’re also introducing CM-original tracks! (1–10)

Nobel Throat Candy 'Engawa Dance' Version

Original songEiko Segawa

NOBEL Nodoguro Candy Commercial 'Engawa Dance' Version 15 Seconds

Speaking of Nodoguro Ame commercials, they’re well known for featuring Eiko Segawa, right? In the ad, Ms.

Segawa sings an original jingle.

The lyrics mention Todokuro-chan, the mascot character that appears in the commercial, and many people probably find the lively rhythm and catchy melody line sticking in their heads.

Shin Nihon House Co., Ltd. “Slope” Version

DreamIkuzo Yoshi

Ikuzo Yoshi “Dream” New Japan House commercial song
Dream Yoshi Ikuzo
New Nihon House Co., Ltd., famous for Yoshikazu Ikuzo — TV commercial, Slope Version (30 seconds)

When it comes to commercial songs sung by Ikuzo Yoshi, this track is indispensable.

It was produced as a commercial song for Shin Nihon House Co.

, Ltd.

and released as a single in 2002.

Although it’s essentially a song made for a commercial themed around renovations to match the company’s line of business, the lyrics contain warm depictions that resonate with listeners.

Combined with its upbeat, refreshing melody, it’s a song that really lifts your spirits when you listen to it.

Sanwa Shurui iichiko Hita All Koji “Hita Ishizaka Stone-Paved Road” Edition

I'm falling in love with you againFuyumi Sakamoto

Fuyumi Sakamoto – I'm Falling in Love with You Again
Fuyumi Sakamoto - Falling in Love with You Again
Iichiko Hita Zen-Koji TV commercial 2009 Ishizaka Ishidatami edition

This song was first used in the 2007 iichiko commercial, the “Croatia” edition.

In that commercial, the original version by Billie BanBan was featured, but in 2009 Fuyumi Sakamoto covered the song, and her version also began airing in iichiko commercials.

Since then, the song has been loved across generations as one of Sakamoto’s signature pieces.

With lyrics that express straightforward feelings for a loved one and Sakamoto’s clear, pure voice that resonates directly with the heart, it truly deserves to be called a masterpiece.

Classic enka songs featured in commercials, plus original CM tracks! (11–20)

Sanwa Shurui iichiko “2016 Koji Project” Edition

Unrequited love is fine.Fuyumi Sakamoto

iichiko commercial Golden Bomber 2016 Koji Project version

This song was originally a track by Golden Bomber used in the 2013 commercial for Hita Zen-Koji, the “Waterfall” edition.

However, in the 2016 “Koji Project” commercial, a version sung by Fuyumi Sakamoto was featured.

It was also included as the B-side on her single “Onna wa Dakarete Ayu ni Naru,” released in 2016.

The lyrics portray a heartrending love, and the beautiful melody—woven with turns that evoke classic enka stylings—is especially captivating.

Take a moment to listen closely to Fuyumi Sakamoto’s clear, pure voice.

Kanefuku

Original songKiyoshi Hikawa

Zundoko-bushi: Kiyoshi Hikawa’s 15th Anniversary Since Debut – Compilation CM

Kiyoshi Hikawa, who is from Fukuoka Prefecture, appears in a commercial for Kanefuku, a local company, and performs an original song.

It’s a number delivered in a bright tone over a dazzling accompaniment—once you hear it, it leaves a strong impression and makes you want to hum along.

Although it’s a short piece you can only hear in the commercial, you can fully enjoy enka-style embellishments like kobushi and vibrato.

Hakutsuru Sake Brewery Hakutsuru Maru

Original songKiyoshi Hikawa

Nice commercial: Hakutsuru Sake Brewery, Hakutsuru Maru, Kiyoshi Hikawa – two-part series

Speaking of commercial songs performed by enka singers, we mustn’t forget the Hakutsuru Maru jingle sung by Kiyoshi Hikawa.

It fully incorporates the characteristic enka-style phrasing and perfectly matches the commercial’s image.

Take this opportunity to once again savor Hikawa’s superb vocal skill and his clear, beautiful voice.

SANWA SHURUI iichiko Hita Zen-Koji “Hita, Mikuma River” Version

I’ve always liked you.Fuyumi Sakamoto

Fuyumi Sakamoto – I've Always Loved You
I’ve always loved you, Fuyumi Sakamoto.
iichiko Hita Zen-Koji TV commercial 2010 Mikuma River version

The song that played in the iichiko Hita Zen Koji commercial “Hita/Mikumagawa” is a track by Fuyumi Sakamoto, released in 2010.

A cover by Billy BanBan was also used that same year in the iichiko commercial “Berries,” and Billy BanBan’s cover was released the following year, in 2011.

The lyrics, which express an unchanging love for a beloved person, resonate with Sakamoto’s dignified vocals, and listening to it might just bring tears to your eyes.